Digital Natives - Session 5 - The Portable Web


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Does a company still need a website? And if so, shouldn't it work like a take-away restaurant where if you see something you like, you simply take it to wherever it is you call home? Is there any point in a homepage now that everybody's Googling? And how does the Internet invade our lives after we shut down our laptops?

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Digital Natives - Session 5 - The Portable Web

  1. 1. Session 5: The Portable Web.
  2. 2. Information Overload
  3. 3. “It’s not information overload, it’s filter failure.” Clay Shirky, NYU Interactive Telecommunications
  4. 4. How big is the digital universe, really?
  5. 5. John Gantz, Chief Research Officer, IDC
  6. 6.
  7. 7. The New Filter: well, that would be You.
  8. 8. The Internet TakeAway.
  9. 9. “Users spend most of their time on other websites.” Jacob Nielsen, usability expert
  10. 10. “Does a company still need a website? And if so, shouldn't it be devised like a takeout restaurant: if you see anything you like you simply take it wherever it is you call home?”
  11. 11. A few steps to success <embed>
  12. 12. Bookmark & Share
  13. 13. Little people do so... but support the influencers to do their job many others will see it your google ranking will profit too
  14. 14. <embed> Embed codes
  15. 15. RSS
  16. 16. RSS for the future... add RSS to your site make your RSS customizable allow subscription for a user’s favorite reader update regularly but make sure it is interesting to read make entries partially available give a reason to click, have a good CTA add share/bookmark buttons
  17. 17. Widgets
  18. 18. “Widgets are the latest use of push technology; in the nature of their reach, they're like RSS feeds on steroids.” Terri Wells, & author
  19. 19. “In essence, widgets put users in control of content, services or functionality, and allow them to access that content, service or functionality whenever and wherever they choose.” Feed report by Razorfish
  20. 20. web mobile desktop
  21. 21. Music ING widget
  22. 22. Music ING widget
  23. 23. Music ING widget
  24. 24. Music ING widget
  25. 25. Music ING widget
  26. 26. Music ING widget
  27. 27. Music ING widget
  28. 28. Music ING widget
  29. 29. Music ING widget
  30. 30. Music ING widget
  31. 31. Music ING widget
  32. 32. Music ING widget
  33. 33. Music ING widget
  34. 34. Music ING widget
  35. 35. Music ING widget
  36. 36. Music ING widget
  37. 37. Music ING widget
  38. 38. Music ING widget
  39. 39. Music ING widget
  40. 40. Music ING widget
  41. 41. Music ING widget
  42. 42. Why a widget? it is easy to install for the user it is accessible where the user calls ‘home’ it is completely customizable it is a shareable piece of content it allows you to send one-to-one push messages it offers an updatable channel that is also a two-way channel content comes from wherever you like you can add any content, service or functionality
  43. 43. “We believe that widgets provide the purest glimpse into the new, improved networked future. It’s an interconnected world where people will select, personalize, share and consume web services wherever and whenever they choose. Effortlessly.” Garrick Schmit, Razorfish
  44. 44. “Advertisers, publishers and marketers who ignore this trend will do so at their own risk - and miss the future in the process.” Garrick Schmit, Razorfish
  45. 45. 1.000.000 users after 6 months existence 1.000.000 more in one week after launching their Facebook widget
  46. 46. Applications
  47. 47. Two-way interaction with the web ... and your Operating System!
  48. 48. Mini Cuckoo Clock
  49. 49. Mini Cuckoo Clock
  50. 50. “The Cuckoo Clock extends the MINI brand and lifestyle proposition and provides a constant connection with our customers. AIR supports our efforts to build one-to- one experiences and relationships with our customers.” Terry Dean Pepper, Head of marketing communications, BMW Group Merchandising & Lifestyle
  51. 51. Why an application? it has nearly the same advantages as a widget but it requires install rights and thus tricky for B2B it is accessible only on the user’s desktop it is not a shareable piece of content it is (normally) way more personalized it can be integrated with the operating system and thus enables offline access it can be installed on multiple operating systems
  52. 52. When to opt for one or the other (Browser) widgets (Desktop) applications You want your application to be front and You need the barrier of entry to be low. center for your users. You want to take advantage of system You need a central place for deployment. resources. You want resize, drag and drop, minimize, You absolutely have to be cross platform. and easy notification possibilities. You want to take advantage of people's You need to integrate closely with the quot;browser knowledgequot;. desktop. You know you won't have access You need a consistent user interface and/or to machines. brand.
  53. 53. The Next Big Thing: The Mobile Web.
  54. 54. 1.3 billion internet users 850 million cars 900 million personal computers 4 billion mobile phone subscriptions 1.4 billion credit cards 1.5 billion TV sets Source: ITU
  55. 55. The 7Channel.Media thMass
  56. 56. No-mo-phobia
  57. 57. 2 BILLION with color screen and (at least) 2.5G network connectivity
  58. 58. As there is content, there is an audience. And where there is an audience, there is advertising.
  59. 59. You are an API yourself, you!
  60. 60. “ application programming An interface (API) is a set of functions, procedures, methods, classes or protocols that an operating system, library or service provides to support requests made by computer programs.” definition from Wikipedia
  61. 61. curl -u -d status=quot;testing the api using curlquot;
  62. 62. <?xml version=quot;1.0quot; encoding=quot;UTF-8quot;?> <status> <created_at>Sun Dec 07 09:36:41 +0000 2008</created_at> <id>1043260171</id> <text>testing the API using curl</text> <source>web</source> <truncated>false</truncated> <in_reply_to_status_id></in_reply_to_status_id> <in_reply_to_user_id></in_reply_to_user_id> <favorited>false</favorited> <user> <id>10317612</id> <name>Bart Muskala</name> <screen_name>musx</screen_name> <location>Ghent, Belgium</location> <description>I am a Digital Strategic Expert - or so my business cards say ;-). Actually I am nothing but a nerd with an interest in communication and advertising.</description> <profile_image_url> profile_images/36883692/n596308684_146_normal.jpg</profile_image_url> <url></url> <protected>false</protected> <followers_count>82</followers_count> </user> </status>
  63. 63. One year later...
  64. 64. One year later...
  65. 65. One year later...
  66. 66. One year later...
  67. 67. “In my discussions with many companies, one of the biggest obstacles to adopting APIs is a lack of understanding of what a non-visual Web presence looks like and how to build a business model around it. Business leaders are much more likely to understand investment in a traditional Web site, even though APIs can often have more strategic value than a Web site.” Dion Hinchcliffe, Web20University
  68. 68. “We are nearing the time when opening our supply chains across the Web isn’t just a good idea, it will be essential for competitive survival.” Dion Hinchcliffe, Web20University
  69. 69. “I've been giving away my books ever since my first novel came out, and boy has it ever made me a bunch of money.” Cory Doctorow, Sciene Fiction Novelist
  70. 70. “Most people who download the book don't end up buying it, but they wouldn’t have bought it in any event, so I haven’t lost any sales, I’ve just won an audience.” Cory Doctorow, Sciene Fiction Novelist
  71. 71. “ tiny minority of downloaders treat the A free e-book as a substitute for the printed book - those are the lost sales. But a much larger minority treat the e-book as an enticement to buy the printed book. They're gained sales. As long as gained sales outnumber lost sales, I'm ahead of the game.” Cory Doctorow, Sciene Fiction Novelist
  72. 72. 2347 places 100 places where you can where you can eat french fries eat french fries 47 in Ghent 20 in Ghent
  73. 73. brainz gamez trainz findr findr findr
  74. 74. The internet TakeAway?
  75. 75. Thank you, please come again. Make your online presence portable. RSS, widgets, bookmarks, share, … API Is Twitter booming thanks to or in spite of its API? Mobile The 7th mass media channel!
  76. 76.