Look at the clothing you wore to school
today. Describe your outfit choice in one
Then explain why you chose to wear what
you re wearing today. Identify at leastʼ
three factors that influenced or guided
you as you were deciding what to wear.
Learning Objective and
Learning Objective: Identify the needs
that clothing provides and compare and
contrast the various influences on
FCS Standards: 06-12.1.1, 1.D, 6-12.9.1, 9.A,
Why do we wear what we wear?
Physical-what are some examples?
Intellectual, Emotional, and Social-More
Sports, Casual or Dress-Up Occasion, Indoor or
Outdoor, School or Job Uniform
Values: beliefs about what’s important, desirable,
What do you look for when choosing clothing?
Basic Functions of Clothing
Throughout history, clothing has fulfilled these
Modesty: a belief about the proper way to
cover the body with clothes.
Status: a position or rank within a group.
Adornment: Decorations that express
uniqueness and creativity and bring admiration
Other Influences on Clothing
Where do they live? What activities do they
Peer Group: people with a similar
background, social status, and age.
A big influence when you are a teen.
The Influence of the Media
Media: messages that are communicated
to a large audience. (TV, radio, internet,
Advertising-useful to consumers buying clothing,
but also to the company selling. Don’t be fooled
by well done advertising. Look for some facts.
Celebrities-entertainers, athletes, models,
politicians, religious leaders all influence people
and the clothing they buy and wear.
Status Symbols: gives the wearer a special feeling
of importance or wealth.
The Nike “swoosh”, Tommy Hilfiger, and other symbols,
initials, or names on clothing. What are some more??
Society: a group of individuals who live
together is a particular area, sometimes a
nation or community.
Share certain traditions, institutions, and
What is happening in one area of the
country can influence another.
Go to rm. 131, look at the clothing on the
Describe what you see, what purpose the
clothing has, what influenced the
5 Major Society Trends
Influence Clothing Choices
1. More Casual Living
There used to be more “rules”-men wore business
suits, women wore hats, gloves, and dresses. No
white before Memorial Day or after Labor Day.
Today we are more casual.
2. Rapid Communication
Because of technology, we live in close contact with
each other which influences our clothing choices.
We can purchase clothing from almost anywhere.
3. Multiple Shopping Options
Malls, Discount Stores, the Internet
You can shop about anywhere, if your budget holds
4. Consumer Power
The consumer influences clothing design and
designers/sellers are trying to match what the
5. Global Marketplace
Many cities and countries are leaders in fashion and
even one article of clothing can make a journey
around the world before it ends up in your closet.
Answer these questions on a piece of notebook paper
1. Predict what might happen if people in certain
occupations no longer wore uniforms. Give
2. Would you follow the fashion example set by a
3. Some people are offended when they dress up for
dinner at a nice restaurant and other diners are
wearing jeans and casual wear. What is your point