Rituals

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Copyright BBDO 2007

Published in: Business, Health & Medicine

Rituals

  1. 1. B B THE D O RITUAL MASTERS
  2. 2. 6.57am. Beep. “Cloudy skies, sunny intervals”. Snooze. 7.10 roll out of bed, feet hit floor, left then right. Greying Hilton robe. Power shower. Pantene shampoo and conditioner, Gillette Venus, body wash. Select dress and heels. Sip Illy coffee from white china mug. Cast eye over urgent emails. Blow-dry hair drowning out sports report. Round-up keys, travel pass, mobile and BlackBerry into bag de jour. Gentle kiss goodbye. Out of door. Buy cappuccino and paper to read on the 8.02. Think about what you did this morning. And ask yourself how much it varies from what you did every morning last week. Not much right? Read on and discover how understanding rituals and evolving new ones is at the heart of selling.
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