Street workout is a bodyweight training method performed outdoors using available infrastructure like parks and playgrounds. It emphasizes full body exercises and acrobatic elements in an intense dynamic routine. Street workout has grown significantly in popularity globally since 2008, with over 16 million practitioners worldwide expected to grow to over 100 million by 2015. Major international competitions like the Street Workout World Cup attract hundreds of athletes and thousands of spectators annually.

2. To say it simple, “Street Workout” is a
training complex with one’s own body weight
which is performed outdoors using the
available infrastructure - parks, stadiums,
children’s playgrounds, constructions
(literally - “on the street”)
“Street Workout” also stands for a
“community”, as it implies certain
philosophy and lifestyle and is part of the
modern urban culture. The intensity and
variety of available exercises allow
creating and maintaining a strong body
and great physical shape.
The Street Workout exercises are dynamic and many of them
include acrobatic elements which makes the performance of
Street Workout elements very attractive for the spectators.

3. Interesting factsabout Street Workout
Jason Statham, Busta Rhymes, Justin Bieber, Timati...
These are just few of celebrities doing Street Workout.
82% men have tried street workout exercises
15% of them are doing regular Street Workout exercises
All Street Workout World Cup 2013 stages werebroadcasted by Eurosport 2 TV Channel
500 million
pull-ups are made
worldwide daily
1h of intense Street Workout session
burns 960 Calories
Agent 007 (Daniel Craig) performed
pull-ups in the last movie
“Skyfall”
Social media reach is 48 million unique web users daily
60% of them are reached through

4. There are 397,200 street workout areas worldwide
50,000 will be created in 2014
Street workout activity has increased more than 9 times since 2008
Total 1,813,842 to 16,935,126 9.4x
Russia from 297,284 to 3,174,322 - 10x
USA from 579,146 to 2,947,350 - 4x
Europe from 449,152 to 1,840,821 - 4x
Other from 488,253 to 8,972,633 - 18x
Estimated growth from 2013 to 2015 is 6x or 101
million street workout athletes worldwide
World Cup 2014 Series will be held in
10 countries and will be broadcasted by

5. WORLD STREET WORKOUT & CALISTHENICS FEDERATION (WSWCF)
WSWCF is international non-governmental non-for profit organization operating worldwide
pursuant to international law. It was founded on April 08, 2011 and recorded in the Registry
of Associations and Foundations of the Republic of Latvia on May 17th
, 2011 with
registration No.40009178458. WSWCF's main office is located in Riga, Latvia.
WSWCF unites national street workout organizations and supporters on a global level, and
directs and coordinates the street workout matters and activities worldwide. WSWCF is the
official organizer of the Street Workout World Championship and the Street Workout World
Cup. The federation has organized 3 World Championships since 2013.

6. The objectives of the WSWCF as stated under its Articles of Association are:
● worldwide development of street workout sport as a social movement and as a professional sport;
● ensuring that street workout is officially recognized worldwide as a type of sport;
● worldwide attraction of new members to the street workout;
● creation of new street workout training places worldwide.
● worldwide promotion of street workout sport, including distribution of information about street workout on
international level, organization of international educational and qualification-raising events, cooperation
with national and international governmental and non-governmental entities and organizations;
● aligning and coordinating the activity of national and regional street workout unions and organizations;
● organization of international street workout contests, including regional and world street workout
championships, development and approval of rules of such contests;
● development and implementation of internationally recognized procedures for obtaining and maintaining of
qualification of street workout instructors, including procedures for training and certification of instructors;
● by means of its activity to facilitate the improvement of the society members' overall health condition and
quality of life, to facilitate the social integration among different society layers and hence to contribute to
development of a better civic society in national and international level.
WSFCW works on other activities which will facilitate the development of street workout. WSFCW aims to include street
workout as a discipline in Summer X games, gain worldwide recognition and to cooperate with other international sports
organizations, such as TAFISA (The Association For International Sport for All, www.tafisa.net).

7. The WSWCF-US is represented in the United States by Eduard Checo founder of the BarStarzz organization.
Eduard Checo is a native of the neighborhood of Washington Heights in New York City. It is here in this
neighborhood that BarStarzz was founded in 2009. Through the use of the internet, social media, and services
such as Youtube, the organization grew from a neighborhood team to an internationally recognized workout
team with members from all around the world. BarStarzz members train their bodies through
creative calisthenics, which only requires basic equipment such as pull up and dip bars.
BarStarzz believes that calisthenics is a fun and simple way to stay in shape for all
people regardless of age, gender, economic background, ethnicity, race, or any of the
many other factors that at times create divisions between human beings. Most
importantly BarStarzz inspires people to live healthy lives, and it gives endless
opportunities to expand and be creative to keep pushing the body to its limits.
About World Street Workout Calisthenics Federation in the United States
(WSWCF-US) and BarStarzz
LEAD . INSPIRE . CHANGE .

8. The New York Street Workout World Cup will be held on Saturday August 23rd 2014 in east river park
by the fdr drive in lower Manhattan New York City. The competition will consist of the top 30 athletes
able to attend the international event. Last year athletes flew in from Norway, Russia, France, Florida,
and California. Each athletes has 2 minute rounds to show the judges their performance. They are
judged on dynamic, static, and combination movements. Each judge gives them a score of 1-10 then
they will be added at the end. The 3 athletes with the highest scores will be flown all expenses paid to
Norway to compete at the super final in collaboration with the Norway Street Workout Organization.
They will be competing on top of portable bars set on a stage. The expected audience will be 300 people
at the minimum.

9. BarStarzz has a very large social media presence. It reaches an audience of More than 377,000 subscribers
on Youtube with over 82 million views (http://www.youtube.com/user/OfficialBarstarzz) and 250,540 likes on
the facebook page reaching over 615,000 users weekly (https://www.facebook.com/Barstarzz). (see
Appendix 1).
BarStarzz instagram has 80,000 followers along with almost 14,900 followers on Twitter. (see Appendix 2).
All sponsors will be broadcasted across all pages and on flyers that will be distributed all over the city. There
will also be several youtube videos made of the event with sponsors having the possibility of having their
logo in the video. Not only put your brand in front of hundreds of thousands but maybe even millions. For
more details on sponsorship opportunities please check below.
Benefits for Sponsors of Event

10. Platinum Sponsorship Series — $1,600
• Signage and Sampling Presence at The New York World Cup.
• Category Exclusivity.
• Thank you announcement at the beginning of the event.
• Multiple sharing of your pages through our social media pages and website thanking you for sponsoring the event.
• Logo at the intro of our youtube video (Guaranteed to have over 100,000 views).
• Logo on flyers distributed around new york city.
Gold Sponsorship Series — $800
• Signage and Sampling Presence at The New York World Cup.
• Multiple sharing of your pages through our social media pages and website thanking you for sponsoring the event.
• Thank you announcement at the beginning of the event.
• Logo on flyers distributed around new york city.
Silver Sponsorship Series — $400
• Signage and Sampling Presence at The New York World Cup.
• Sharing of your pages through our social media pages and website thanking you for sponsoring the event.
• Thank you announcement at the beginning of the event.
• Logo on flyers distributed around new york city.
Custom packages available.
SponsorshipSeries

11. *Featured on www.Forbes.Com
http://www.forbes.com/sites/michaelhumphrey/2011/11/23/justin-time-for-the-holidays-meet-youtubes-next-fitness-
gurus/11/
*Featured on Mens Fitness Magazine's Website as the main story
http://www.mensfitness.com/fitness/barstarzz-gravity-defying-outdoor-training
* Featured on Miami's Deco Drive
www.youtube.com/watch?v=II3dlI5qtJU
* Featured in the German National magazine "Geo Special New York"
www.geo.de/GEO/heftreihen/geo_special/69175.html?t=img
* Exercisetv tutorial and workout routine
www.youtube.com/watch?v=yNGojppcqMQ
www.youtube.com/watch?v=guIhVi_Sw6k
* Interview with roughstrenght.com
www.roughstrength.com/2011/05/power-bar-talk-with-edward-of-barstarzz/
*Interview with streetworkout.org (Russian)
http://streetworkout.org/index.php/streetworkout/134-barstarzz-molodye-i-perspektivnye
*Interview with Italian Newspaper Repubblica
http://www.repubblica.it/rubriche/lastoria/2011/09/05/news/lo_spettacolo_del_workout_c_un_italiano_tra_i_migliori-
21244009/
*Interview with Croworkout.com
http://croworkout.com/index.php/int/46-intervjui-na-engleskome/161-edward-checo-new-york-barstartzz-founder?
fb_comment_id=fbc_10150321119738838_18875932_101
PRESS

12. *We appeared on Americas got talent
www.facebook.com/photo.php?fbid=10150224033752287&set=a.10150224031882287.334216.124222022286&type=1
*We appeared on a CNN story on outdoor fitness equipment in the miami south beach florida area.
www.youtube.com/watch?v=CF6wwXKBSiM
*We appeared on WPLG News which is the local news for Miami florida on there story about the new fitness equipment
that we helped get installed.
www.youtube.com/watch?v=F5zSoTF3i_E
*Appeared on the T.v. show "Right This Minute"
http://www.rightthisminute.com/video/inspiration-through-calisthenics
http://www.rightthisminute.com/video/think-youre-good-shape-watch-these-guys-and-think-again
*Appeared on a popular sports magazine in Latvia
http://www.facebook.com/photo.php?fbid=1536500630545&set=a1139214258634.16634.1775739204&type=3
*Aired on Europe sport 2013
http://www.youtube.com/watch?v=2Wsqgmkg_p4
MEDIA

14. Appendix 2
BarStarzz Instagram and Twitter
Statistic