Email or tweet a photo of your favourite wine and we'll deliver you two bottles in two days time

1. #PhotoVino
Email
or
tweet
a
photo
of
your
favourite
wine
and
we’ll
deliver
you
two
bo6les
in
two
days
8me

2. We
need
a
Montage!
• Lewis
• Kris8an
• Barry
• Howard
• Alexander
• Daniele
• Steve

3. Ini8al
Problem
Solu8on

4. People
take
photos
of
wine
they
like

5. People
will
buy
wine
they
take
photos
of

6. Prove
people
will
buy
using
Bespoke
Landing
Pages

7. Get
out
of
the
building!

8. Monitor
Data

10. Pivot
on
Customer
hypothesis

11. Pivot
on
Customer
hypothesis

12. Customer
Request

13. Customer
Response

14. Phone
Interview
With
User
• Did
not
buy
– Didn’t
want
to
purchase
on
her
phone
– £30
bo6le
of
wine
– Didn’t
have
an
occasion
• Behavior
– Had
the
photo
on
her
phone
– Wanted
to
find
the
wine
in
the
UK
• Future
development
– Social
sharing
– Documen8ng
wine
– Further
informa8on
about
the
wine

15. First
Sale!!

16. Conclusions
and
Next
Steps
• £12.70
generated
in
revenue
– Validated
the
problem
• Validated
two
customer
acquisiCon
channels
– Passive
and
AcCve
• Further
moneCzaCon
model
exploraCon
needed

17. Final
Assump8ons,
Tests
and
Learnings