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Delivering Business Benefit With An Ea Tool


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Presented at the Forrester EA Council in February 2009

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Delivering Business Benefit With An Ea Tool

  1. 1. Delivering Business Benefit with an EA Tool - UB’s Experience Barry Kelly, United Biscuits Forrester EA Council – Feb 2009
  2. 2. Presentation Structure <ul><li>UB’s experience – 5 practical stages </li></ul><ul><li>Key learning and recommendations based on UB’s experience </li></ul><ul><li>What does the future hold? </li></ul>
  3. 3. 1. How UB delivered EA – 5 practical stages Stage 1 Establish Need 2007 Stage 2 Select the Right Supplier Stage 3 Gain Foothold Stage 4 Reach Tipping Point Stage 5 Scale-up 2008 Change outsourcer Begin EA effort Effort = Business Buy-in 2006
  4. 4. Stage 1 – Establish Need <ul><li>UB had a need: </li></ul><ul><ul><li>Current method and process was too difficult </li></ul></ul><ul><ul><ul><li>Start each time from scratch/first principles – 6 month cycle documented in MS </li></ul></ul></ul><ul><ul><ul><li>Error prone </li></ul></ul></ul><ul><ul><ul><li>Depth of analysis shallow (everyone working in a different way) </li></ul></ul></ul><ul><ul><li>Business case </li></ul></ul><ul><ul><ul><li>People inefficiency – duplication/cottage industry </li></ul></ul></ul><ul><ul><ul><li>High cost consultancy efforts straight to shelf ware </li></ul></ul></ul><ul><ul><li>No overall current view of what’s happening </li></ul></ul><ul><ul><ul><li>Baseline of systems, technology </li></ul></ul></ul><ul><ul><ul><li>TCO, Usage, Suitability </li></ul></ul></ul>Establish need Select supplier Foothold Tipping point Scale-up
  5. 5. Stage 2 – Select the Right Supplier <ul><li>Determine selection criteria for the right EA tool: </li></ul><ul><ul><li>Could be used quickly out-of-the box </li></ul></ul><ul><ul><li>Limited handholding from Consultants </li></ul></ul><ul><ul><li>Fit with UB technology stack, culture and vision </li></ul></ul><ul><li>Research criteria on-line </li></ul><ul><ul><li> htm #EAT </li></ul></ul>Establish need Select supplier Foothold Tipping point Scale-up
  6. 6. <ul><li>Beauty Parade </li></ul><ul><ul><li>3 Suppliers pitch </li></ul></ul><ul><ul><li>Appointed Metastorm ProVision </li></ul></ul><ul><ul><ul><li>Ticked all the boxes </li></ul></ul></ul><ul><ul><ul><li>Framework agnostic </li></ul></ul></ul><ul><ul><ul><li>Strength of presenter </li></ul></ul></ul><ul><ul><li>Started with 6 licences for EA Team </li></ul></ul><ul><ul><ul><li>Start small </li></ul></ul></ul><ul><ul><ul><li>Get the foundation right! </li></ul></ul></ul>Stage 2 Select the Right Supplier Establish need Select supplier Foothold Tipping point Scale-up
  7. 7. Stage 3 Getting a foothold <ul><li>Foundations </li></ul><ul><ul><li>We needed senior sponsorship - CIO </li></ul></ul><ul><ul><ul><li>Initially lots of effort with no visible outcome </li></ul></ul></ul><ul><ul><ul><li>CIO had specific brief around required functionality and scope </li></ul></ul></ul><ul><ul><li>Trained (part-time) EA Core team </li></ul></ul><ul><ul><ul><li>Established high competency + rules of engagement </li></ul></ul></ul><ul><ul><li>Pick areas where you can get a quick win </li></ul></ul><ul><ul><ul><li>Project portfolio </li></ul></ul></ul><ul><ul><ul><li>Systems footprint </li></ul></ul></ul><ul><ul><ul><li>Business Process Workflows </li></ul></ul></ul>Established need Select supplier Foothold Tipping point Scale-up
  8. 8. Stage 3 Getting a foothold <ul><li>Spreading the use of the tool into the business </li></ul><ul><ul><li>Find “REAL” business initiatives that would benefit from the tool </li></ul></ul><ul><ul><li>Sell the tool to the sponsor – 1-2-1 </li></ul></ul><ul><ul><ul><li>E.g. HR Director – 150 HR Processes now in tool + embedded in HR </li></ul></ul></ul><ul><ul><li>Demonstrate to senior stakeholders how the tool could be of use within their function </li></ul></ul>Establish need Select supplier Foothold Tipping point Scale-up
  9. 9. Stage 4 Getting to the tipping point <ul><li>Prepare to adapt </li></ul><ul><ul><li>Once tools value has been proven </li></ul></ul><ul><ul><ul><li>Quick turn-around </li></ul></ul></ul><ul><ul><ul><li>Take benefits from one function (e.g. HR) to another (e.g. Finance) </li></ul></ul></ul><ul><ul><li>Need to ensure the tool is scalable and you have the right resource </li></ul></ul><ul><ul><ul><li>Core EA team – guardians + experts </li></ul></ul></ul><ul><ul><ul><li>Influence IS teams to share their skills </li></ul></ul></ul><ul><ul><ul><li>Too many processes/projects </li></ul></ul></ul><ul><ul><ul><ul><li>TCS Business analysts trained – 1 person can model 20 workflows per week (inc. user iterations) </li></ul></ul></ul></ul><ul><ul><ul><li>Map the business </li></ul></ul></ul>Establish need Select supplier Foothold Tipping point Scale-up
  10. 10. Stage 5 The scale-up <ul><li>Make sure </li></ul><ul><ul><li>Rulebook is established </li></ul></ul><ul><ul><li>Governance is in place </li></ul></ul><ul><ul><li>Skills and competence in place </li></ul></ul><ul><ul><li>Multiple people can work on different pieces of the jigsaw at the same time </li></ul></ul><ul><ul><li>It joins up across all the domains and layers </li></ul></ul><ul><ul><li>Set-up is scalable – server/OS/DB etc. </li></ul></ul>Establish need Select supplier Foothold Trigger point Scale-up
  11. 11. Key Learning and Recommendations <ul><li>Senior management sponsorship early on – protect embryo </li></ul><ul><li>Start small – get a foothold, establish competency and demonstrate benefits </li></ul><ul><li>Pick specific areas where you demonstrate real business benefits – project portfolio, business process </li></ul><ul><li>Take risks – sell your services to key business projects </li></ul><ul><li>Top-down not bottom-up – everyone will get impatient and lose interest otherwise </li></ul><ul><li>Expect to be challenged by everyone, all the time </li></ul><ul><ul><ul><li>“ Done this 10 years ago” </li></ul></ul></ul><ul><ul><ul><li>“ It’ll never work ……” </li></ul></ul></ul><ul><li>Become competent in the tool yourself!! </li></ul><ul><li>Communicate, Communicate, Evangelise </li></ul>
  12. 12. Key Learning and Recommendations <ul><li>Join a user group – share learning's and influence the development of the tool </li></ul><ul><li>Close relationship with vendor – get most out of software </li></ul><ul><li>Establish rulebook for how to use tool in the context of your business </li></ul><ul><li>EA Core Team skills essential to make sure the jig-saw continues to fit together </li></ul><ul><li>Governance , control of quality and roll-out – essential. How do you control the future? </li></ul><ul><li>Keep record of all your achievements – KPI’s </li></ul><ul><li>It’s very easy for users to revert to MS Office – walk-the-walk , use tool on every occasion! </li></ul><ul><li>CIO still challenging customers of tool – IS, Business, projects </li></ul>
  13. 13. The Future <ul><li>Business Processes created manually and consultant translates into solution configuration </li></ul><ul><li>Enterprise software runs business through specific transactions loosely related to business process </li></ul><ul><li>All functions are carried out within the enterprise with only minor outsourcing </li></ul><ul><li>Functional managers and experts manage the business </li></ul><ul><li>Business Process creates blueprint </li></ul><ul><ul><li>EA Tool creates configuration </li></ul></ul><ul><li>Increased commoditisation of software and roles </li></ul><ul><ul><li>Business process model “all important” </li></ul></ul><ul><ul><li>BPO </li></ul></ul><ul><ul><li>BPM </li></ul></ul><ul><li>Enterprise Virtualisation </li></ul><ul><ul><li>Differentiation – Brand, Speed, Cost, Quality? </li></ul></ul><ul><li>Managers become Business Process Champions </li></ul><ul><ul><li>Managing multiple outsourced contracts </li></ul></ul><ul><ul><li>Manage relationships </li></ul></ul>Current Future
  14. 14. References <ul><li>Research: </li></ul><ul><ul><li>The Forrester Wave™: Business Process Analysis, EA Tools, And IT Planning, Q1 2009 </li></ul></ul><ul><ul><li>Semantic Ontologies In EA Tooling </li></ul></ul><ul><li>EA CouncilTel: </li></ul><ul><ul><li>EA Toolbox: Usage, Trends, And Best Practices </li></ul></ul><ul><li>EA Toolkit: </li></ul><ul><ul><li>http://www. forrester .com/ flb / bincontent / </li></ul></ul>
  15. 15. Appendices Screen-shots of ProVision Models
  16. 17. Strategy Contextual Roadmap Projects