Writing
headlines
A9-lettercheatsheet

Let’s spell it out
H-E-A-D-L-I-N-E-S

HDelivervaluebybeinghelpful.
Makeitobvioustherewardfor
furtherreadingisyouwillgather
helpfulinformation.
elpful

E
Evokeemotionbyappealingto
thetwomostprevalentdriversofbehavior:
achievingpleasureandavoidingpain.
motional

AThequestionheadline
isenormouslyeffective.
Findandaskquestionsyour
targetmarketwantsanswered.
sk

DEducationiscentralto effectivecontentmarketing. Offer“do”and“don’t”lessons youraudiencewillfindvaluable. o’s
and don’ts

LWe’rewiredtolovelists.
They’regreatforarticleteasers,
blogposttitles,andanytypeofheadline.
ists

IWriteheadlinesthat
speaktoreaders’desires.
Inspirethemandyou’llhave
theultimatehook.
nspire

N
Speaktoaproblem
thatkeepsreadersupatnight.
ightmare

E
Earnthetrustyouneedwithheadlines
thatdemonstrateyouunderstand
andcareaboutyourreaders.
mpathy

S
Theprovenapproachtoheadline
nirvanaistomakeapromiseyou’lldeliver
alittlesuccesspackage.
uccess

www.feldmancreative.com
F
Turnonthepowerofonlinemarketing.
eldman
Creative