1. Writing
headlines
A9-lettercheatsheet

2. Let’s spell
it out
H-E-A-D-L-I-N-E-S

3. HDelivervaluebybeinghelpful.
Makeitobvioustherewardfor
furtherreadingisyouwillgather
helpfulinformation.
elpful

4. E
Evokeemotionbyappealingto
thetwomostprevalentdriversofbehavior:
achievingpleasureandavoidingpain.
motional

5. AThequestionheadline
isenormouslyeffective.
Findandaskquestionsyour
targetmarketwantsanswered.
sk

6. DEducationiscentralto
effectivecontentmarketing.
Offer“do”and“don’t”lessons
youraudiencewillfindvaluable.
o’s and
don’ts

7. LWe’rewiredtolovelists.
They’regreatforarticleteasers,
blogposttitles,andanytypeofheadline.
ists

8. IWriteheadlinesthat
speaktoreaders’desires.
Inspirethemandyou’llhave
theultimatehook.
nspire

9. N
Speaktoaproblem
thatkeepsreadersupatnight.
ightmare

10. E
Earnthetrustyouneedwithheadlines
thatdemonstrateyouunderstand
andcareaboutyourreaders.
mpathy

11. S
Theprovenapproachtoheadline
nirvanaistomakeapromiseyou’lldeliver
alittlesuccesspackage.
uccess

12. www.feldmancreative.com
F
Turnonthepowerofonlinemarketing.
eldman
Creative