The best thing you can do to build relationships
via social media is to share the content you
discover and enjoy.
Social media is very much reciprocal. People
will notice and appreciate you have taken the time
to share their blog posts, images, video, etc., and
will likely return the favor.
Social media experts often claim as much as 80%
of your updates should be shares. I don’t
wholeheartedly agree, but do suggest thoughtful
sharing is a regular and large part of your social