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21 Video Marketing Ideas for Small Business Budgets

Lights, camera, action... This infographic presents 21 video marketing ideas you can use to capitalize on the power of video marketing even if your budget is small.

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BIG BENEFITS
OF
Lights...
Video Marketing
SHOOT Something
The video tools and apps on your
smartphone allow you to tote what’s
practically a full production studio right
in your purse or pocket.
SEO SUCCESS
Adding video to a landing page
makes it 53% more likely to appear
on the first page of Google results.
“
”~ Ann Handley
Entrepreneur columnist
21Video
Marketing Ideas
SOCIAL SHARES
Social networks encourage people
to share video and people love
doing it.
“
~ Barry Feldman
Feldman Creative ”
If you’re not experimenting with video,
you’re simply sitting on the sidelines
watching the big game unfold.
PUT EMPLOYEES ON CAMERA
CONVERSION
Video on landing pages can increase
conversions by 80%.
MOBILE SALES
Close to 40% of consumers state
video increases the chance they will
make a purchase on a mobile device.
01
The vision - Get a face of the company to explain why the company
exists. Tell a story that means something to customers.
02
The expert - As you would in a blog post, have subject matter
experts at your company reveal tricks of the trade.
03
Roundup the team - Take the camera around the office and have
everyone speak briefly about a specific topic.
04 A thought - Create a "thought of the day" series.
05
A day in the life - Make a montage of a day in the life of an
employee, a project, a department, a whatever.
Employees at play - Does something fun happen during or after
work? Show customers people there having fun.06
Why work there? Have an employee explain why they work there
and/or what they love about their job.07
08
Live customer care - Make video segments of real live customer
service and support in action.
09
Thank customers - Shoot short segments where someone thanks
a customer for being a part of the company's journey.
MAKE CUSTOMERS THE STARS
10
Testimonials - Your customers can give you killer video content.
Don't be afraid to ask them.
11
User generated stuff - Get priceless video from users by
conducting a contest or survey. Use your imagination and
ask customers to use theirs.
HIGHLIGHT INDUSTRY EXPERTS
12
Interviews - Customers are eager to hear ideas from the experts
and opinion leaders in your industry.
RECORD AT EVENTS
13
Company events or announcements - No need to bring in a
production crew. Bring in a smartphone and shoot.
NO
VIDEO
14
Community activity - Are your people getting involved in the
community? There are bound to be compelling stories there.
Broadcast live - Thanks to Periscope you can broadcast anything,
easily. Try it.15
16
Trade show - Trade shows and conferences present all kinds of
opportunities to make video.
CREATE SCREENCASTS
Product demo - Demos are easy to do and an invaluable offer
for many.17
18
Presentation - Do a webinar or any variation of it. Research how
you can deliver helpful content and push the record button.
KEEP SHOOTING
19
Quickies - A GIF or Vine might the video equivalent of a meme. Do
something intelligent or fun and send it out into the social sphere.
20
Narrate a post - Podcasting, an alt-approach to blogging, appeals
to your multimedia enthusiasts.
21
Live-stream - The streaming revolution has arrived. Cool tools
keep springing forth.
1 AdWeek Social Times: http://www.adweek.com/socialtimes/video-infographic-online-video-statistics/102614?red=st
2 Presentation frm Adelie Studios: http://www.slideshare.net/AdelieStudios/adelie-studios-15videomarketingstats2015
3 Adobe research: http://www.empoweryou.ca/wp-content/uploads/2013/12/Adobe-2013-Mobile-Consumer-Survey-Result.pdf
4 Entrepreneur article by Ann Handley: http://www.entrepreneur.com/article/250138
Create an infographic at venngage.com
Action...
Camera...
VIDEO MARKETING
IDEAS
FOR SMALL
BUSINESS BUDGETS
21

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21 Video Marketing Ideas for Small Business Budgets

  • 1. feldmancreative.com BIG BENEFITS OF Lights... Video Marketing SHOOT Something The video tools and apps on your smartphone allow you to tote what’s practically a full production studio right in your purse or pocket. SEO SUCCESS Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. “ ”~ Ann Handley Entrepreneur columnist 21Video Marketing Ideas SOCIAL SHARES Social networks encourage people to share video and people love doing it. “ ~ Barry Feldman Feldman Creative ” If you’re not experimenting with video, you’re simply sitting on the sidelines watching the big game unfold. PUT EMPLOYEES ON CAMERA CONVERSION Video on landing pages can increase conversions by 80%. MOBILE SALES Close to 40% of consumers state video increases the chance they will make a purchase on a mobile device. 01 The vision - Get a face of the company to explain why the company exists. Tell a story that means something to customers. 02 The expert - As you would in a blog post, have subject matter experts at your company reveal tricks of the trade. 03 Roundup the team - Take the camera around the office and have everyone speak briefly about a specific topic. 04 A thought - Create a "thought of the day" series. 05 A day in the life - Make a montage of a day in the life of an employee, a project, a department, a whatever. Employees at play - Does something fun happen during or after work? Show customers people there having fun.06 Why work there? Have an employee explain why they work there and/or what they love about their job.07 08 Live customer care - Make video segments of real live customer service and support in action. 09 Thank customers - Shoot short segments where someone thanks a customer for being a part of the company's journey. MAKE CUSTOMERS THE STARS 10 Testimonials - Your customers can give you killer video content. Don't be afraid to ask them. 11 User generated stuff - Get priceless video from users by conducting a contest or survey. Use your imagination and ask customers to use theirs. HIGHLIGHT INDUSTRY EXPERTS 12 Interviews - Customers are eager to hear ideas from the experts and opinion leaders in your industry. RECORD AT EVENTS 13 Company events or announcements - No need to bring in a production crew. Bring in a smartphone and shoot. NO VIDEO 14 Community activity - Are your people getting involved in the community? There are bound to be compelling stories there. Broadcast live - Thanks to Periscope you can broadcast anything, easily. Try it.15 16 Trade show - Trade shows and conferences present all kinds of opportunities to make video. CREATE SCREENCASTS Product demo - Demos are easy to do and an invaluable offer for many.17 18 Presentation - Do a webinar or any variation of it. Research how you can deliver helpful content and push the record button. KEEP SHOOTING 19 Quickies - A GIF or Vine might the video equivalent of a meme. Do something intelligent or fun and send it out into the social sphere. 20 Narrate a post - Podcasting, an alt-approach to blogging, appeals to your multimedia enthusiasts. 21 Live-stream - The streaming revolution has arrived. Cool tools keep springing forth. 1 AdWeek Social Times: http://www.adweek.com/socialtimes/video-infographic-online-video-statistics/102614?red=st 2 Presentation frm Adelie Studios: http://www.slideshare.net/AdelieStudios/adelie-studios-15videomarketingstats2015 3 Adobe research: http://www.empoweryou.ca/wp-content/uploads/2013/12/Adobe-2013-Mobile-Consumer-Survey-Result.pdf 4 Entrepreneur article by Ann Handley: http://www.entrepreneur.com/article/250138 Create an infographic at venngage.com Action... Camera... VIDEO MARKETING IDEAS FOR SMALL BUSINESS BUDGETS 21