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CONCEPTPRESENTATION
VISION
The FriendlyWorldaims tobethe firsthandchoiceforpersonsandbusiness
peoplewhen thinkingaboutmakingbusiness in otherc...
BACKGROUND
•Increasing interestandconcerning accordingtodecisions made outof
secureethical andenvironmentalfacts.
•Few fas...
THE PRODUCT
•http://www.thefriendlyworld.com
•Alwaysvisible lists forsearchonspecific countriesorsubjects
•If searchingfor...
BUSINESSMODEL / ROLES
•Partnersforcreatingtrustandget accesstoethicalandenvironmental
information
•The salestargetgroup is...
THE FRIENDLY WORLD
THE FRIENDLY WORLD
THE FRIENDLY WORLD
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THE FRIENDLY WORLD

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The idea was to develop a website where travelers from all over the world could comment of specific subjects such as bribery, trafficking, legal systems etc. I made some drafts and contacted Amnesty International to be the credibility partner in the project. They did not see the potential at this point and soon the idea was placed on the shelf. Maybe now is the better timing for launching such site as we now are experiencing a more violent and politically unstable world?

NOTE: Countries and topics in the draft are only examples.

Published in: News & Politics
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THE FRIENDLY WORLD

  1. 1. CONCEPTPRESENTATION
  2. 2. VISION The FriendlyWorldaims tobethe firsthandchoiceforpersonsandbusiness peoplewhen thinkingaboutmakingbusiness in othercountriesorwhen planningtogo on holidays.The site will thenmakethesepeople well informed totakeadecision outofimportantethicalandenvironmentalfacts. MISSION Becomean importantpiece in thepuzzleofcreatinganeducatedworld concerning ethicalandenvironmental issuesexperienced whentravelling andmakingbusiness in othercountries. Observe! TheFriendly World is only aworking title
  3. 3. BACKGROUND •Increasing interestandconcerning accordingtodecisions made outof secureethical andenvironmentalfacts. •Few fastoverviews ofethical andenvironmental facts •Noeasywaytofindthis kindofinformation– usuallydifferentkindof sources means lotofsurfingbeforefindingcorrectinformation. •Wordof mouthandinteractionsis thenew marketinge.g. social media
  4. 4. THE PRODUCT •http://www.thefriendlyworld.com •Alwaysvisible lists forsearchonspecific countriesorsubjects •If searchingfora countryasmanyas possible ofthesubjectsare coveredandgraded(green or red, goodorbad) ifthe countryis goodor badin thisfield.It´sthen possibleto presson thesubjecttoget further informationaboutthe subject in thisspecific country. •Atthe sametimethe countryis shownbyanadattheworldmap. •This worksprettymuch thesameoppositewaywhen searching fora specific theme, theonlydifferenceis thatmanycountriesareshownon the worldmapandthatthecountriesas marketwiththeirnameanda Grade(green orred, goodorbad) •Socialmedia plug-in forusercomments reg.countriesandthe webpage •Pleaselookatthedrawingsforfurtherdetails.
  5. 5. BUSINESSMODEL / ROLES •Partnersforcreatingtrustandget accesstoethicalandenvironmental information •The salestargetgroup is all countriesin theworld(ex. tourist/exportand organizations) •One yearadcontracts,salesmadeonceayearwhen updatinginformation •Salesargument:Don´tbeworriedtoshowyourcountryin anuanced context,causeit will help peoplearoundthe worldtomakesensible decissionswhen thinkingaboutyourcountryundependentonmaking business orplanningholidays

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