From Woodstock to Texaco
Can we BRAND Woodstock ?
Music
Peace & Harmony
Free Love
Clothing
Age
Of
Aquarius
Formula
Brand is HOW a company inspires and engages its employees
By being Inextricably LINKED to its tribe
Fatalism is not the fr...
Just Motorcycles?
Value is the business culture:
- Attributes
- Core Competencies
- Knowledge
- Differentiation
V = Value
It Takes a Beating and Still Keeps
on Ticking
 The (+/-) Effect on your brand

It IS the power to sway
92% of consumers see more value on-line than from
business
I = ...
What is the prevailing
style for your
brand?
Tendency/movement
which sways a customer
away or toward your brand
T = Trends
The breadth and/or depth of your brand
 Socially ↑ 712% since 2005
 66% Adult Internet Users use Social Media
 Intensit...
The driver for an exceptional
EMPLOYEE base is that which
Produces EXCEPTIONAL RESULTS
CE = Customer Experience
Highest Customer Satisfaction
When a company has GREAT Culture and Customer
Experience then
Communication
Will build If NOT…
the brand Old fashioned
BIL...
40 years old
Continues to be perceived as cutting edge
Always evolving, creating an ongoing stream of new
products and inn...
Those arrays that are random that hit the business and have
causal effects upon any brand.
EF = Environmental Factors
Affecting Factors
The client relationship starts with your brand. Before you even meet for the 1st time,
you must fully UNDERSTAND your bran...
Every brand has an ideal consumer
Trick
Identification:
functional – emotional - social needs
Perfect that match
between t...
Tag line
Create a memorable dramatic phrase that will sum up the
tone and premise or to reinforce and strengthen the
audie...
The first meetings between brand
and consumer dictates whether
the relationship has potential or
remains in the mere
acqua...
When we are excited about a brand, we tell the world.
Those consumers’ whose advice is sought out, and
encourage them to s...
STRENGTH of the bond with the consumer is so strong that they feel
that your brand is the brand made for them.
Brand roman...
Individual or a BRAND?
F
R
E
A
K
F
A
C
T
O
R
Splitting Hairs
www.cirrus-solutinz.com
Cirrus.solutinz@gmail.com
314 662 7875
Branding
Linkedin
Social Media
We place you head in the clo...
Woodstock to Texaco, A Path To Brand a Company as well as the Individual
Woodstock to Texaco, A Path To Brand a Company as well as the Individual
Woodstock to Texaco, A Path To Brand a Company as well as the Individual
Woodstock to Texaco, A Path To Brand a Company as well as the Individual
Woodstock to Texaco, A Path To Brand a Company as well as the Individual
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Woodstock to Texaco, A Path To Brand a Company as well as the Individual

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The branding formula [ B=V(I+T+R) / EF ] [ C+CE / ] is broken out depicting the aspects of a brand, including USP. A brand has different meanings. We will probe into the properties of a brand and provide examples of different brands and their impact on the consumer.

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Woodstock to Texaco, A Path To Brand a Company as well as the Individual

  1. 1. From Woodstock to Texaco
  2. 2. Can we BRAND Woodstock ? Music Peace & Harmony Free Love Clothing Age Of Aquarius
  3. 3. Formula
  4. 4. Brand is HOW a company inspires and engages its employees By being Inextricably LINKED to its tribe Fatalism is not the fringe of market share It’s the CORE ! B=BRAND
  5. 5. Just Motorcycles?
  6. 6. Value is the business culture: - Attributes - Core Competencies - Knowledge - Differentiation V = Value
  7. 7. It Takes a Beating and Still Keeps on Ticking
  8. 8.  The (+/-) Effect on your brand  It IS the power to sway 92% of consumers see more value on-line than from business I = Influence
  9. 9. What is the prevailing style for your brand? Tendency/movement which sways a customer away or toward your brand T = Trends
  10. 10. The breadth and/or depth of your brand  Socially ↑ 712% since 2005  66% Adult Internet Users use Social Media  Intensity  Geographically  Vertical Scope R = Reach
  11. 11. The driver for an exceptional EMPLOYEE base is that which Produces EXCEPTIONAL RESULTS CE = Customer Experience
  12. 12. Highest Customer Satisfaction
  13. 13. When a company has GREAT Culture and Customer Experience then Communication Will build If NOT… the brand Old fashioned BILLBOARDS we drive by… see through C = Communication
  14. 14. 40 years old Continues to be perceived as cutting edge Always evolving, creating an ongoing stream of new products and innovations Keep (the) love alive
  15. 15. Those arrays that are random that hit the business and have causal effects upon any brand. EF = Environmental Factors
  16. 16. Affecting Factors
  17. 17. The client relationship starts with your brand. Before you even meet for the 1st time, you must fully UNDERSTAND your brand. USP – Unique Selling Proposition It IS the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of its competition
  18. 18. Every brand has an ideal consumer Trick Identification: functional – emotional - social needs Perfect that match between those needs and what your brand offers. Know your Type
  19. 19. Tag line Create a memorable dramatic phrase that will sum up the tone and premise or to reinforce and strengthen the audience's memory of a product or service.
  20. 20. The first meetings between brand and consumer dictates whether the relationship has potential or remains in the mere acquaintance phase. Essential for established connections- Remain special and memorable Consumer desires a return Meet Memorably
  21. 21. When we are excited about a brand, we tell the world. Those consumers’ whose advice is sought out, and encourage them to spread our message to others. (REFERRING ADVISOR) Make it Mutual 70% buyers find reputation 2nd in their buying decision
  22. 22. STRENGTH of the bond with the consumer is so strong that they feel that your brand is the brand made for them. Brand romancing continues with the emergence of brand community Deepen the connection
  23. 23. Individual or a BRAND?
  24. 24. F R E A K F A C T O R Splitting Hairs
  25. 25. www.cirrus-solutinz.com Cirrus.solutinz@gmail.com 314 662 7875 Branding Linkedin Social Media We place you head in the clouds!

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