Twitter & Tweets

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What is Twitter and why does small business need to care.

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  • Adopted early by working mothers as neighborhood messaging system to keep up with family and eventsUsed by college educated professionals
  • Originally defines as a microblogging site due to its short way to write prose quickly with a limit of 140 characters.Microblogging does not adequately define Twitter as there is a define micro-blogging category (www.tumblr.com) It is something different.Twitter is a news service – a personal newswire – a service for sharing and collecting news, data, and information – a conversation hosting service-one to many communication system-real time messagingReal time networkingIt has an ephemeral quality to it as it is designed to be utilized in real time
  • Adding 400,ooo users per day with most being international
  • There is no wrong way to use Twitter.It adapts to within its parameters by followers and number of tweetsRealize that every social media platform is not necessarily right for every business.Match the platform to what works for you and your business needs Example:Bakery sells cupcakes and a customer tweeted their cupcakes were dry. The owner was on-line and read the post and immediately contacted the customer to resolve the problem.
  • Use Twitter for:Prospecting – scan Twitter feedsEmployee Recruitment – open posting with link to your websiteMonitor conversations and search prospect’s bio & profileIndustry News – What your competition is talking about Mr. Dierberg walked into the Post-Dispatch to reduce the price of peaches by $0.01 What does Mr. Schnuck do?
  • # is a keywork for an eventBuild participationLook at TV – Twitter is a killer app for this market61% of people are watching TV with smart phones in their handsEvery media person – print editors – producers, etc. have TwitterMany times news people send out tweets on something they want to interview about.Twitter works like a reverse police scanner for the media as they listen to what everybody is talking about.Twitter is a great media relations tool when you develop an honest relatinship with your customers.
  • Find people who can write on the air about your industry and then be able to help them.
  • Twitter & Tweets

    1. 1. Basic Introduction THE WORLD OF TWITTER
    2. 2. Introduction What is Twitter? Why Twitter for MY Business? Getting Started Following and Followers Twitter Tools & applications Speaking Twitter Tips & Sites
    3. 3. Demographics 13% Americans 25% African Americans 19% Hispanic 9% white Median age is 31 Urban twice as likely versus rural 54% of mobile users consume Twitter becoming popular with high school age group Income level not an overriding factor of usage (2011 Pew Research study)
    4. 4. What is Twitter Originally defined as “MICROBLOGGING” A service for sharing & collecting data, information & news A conversation hosting service (MEGA-chat) One-to-one & one-to-many communication system Real time messaging & networking system
    5. 5. Who is using Twitter? 462 million users 100 million users added in past 4 months 340 million Tweets per day ( June 2012)  Teens text 3,000 per month 75% of Twitter users do not use www.twitter.com
    6. 6. What Are They Talking About? 72% post personal life, activities, & Interests 62% post work-related updates 55% Share news 40% Share photos 28% Share video 24% Share their location
    7. 7. And SomeI just ate the best pastrami sandwich hungrydog1308
    8. 8. So what? Not interesting Why not  Where did you have lunch?  What was on the sandwich?  What about the environment?  How was the service?  Not only Tweet about you  While at it add a recommendation for the restaurant!
    9. 9. Development #tweets 3 years, 2 months and 1 day The time it took from the first Tweet to the billionth Tweet. 1 week. The time it now takes for users to send a billion Tweets. 50 million. The average number of Tweets people sent per day, one year ago. 140 million. The average number of Tweets people sent per day, in the last month. 177 million. Tweets sent on March 11, 2011. 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time). 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day. #accounts 572,000. Number of new accounts created on March 12, 2011. 460,000. Average number of new accounts per day over the last month. 182%. Increase in number of mobile users over the past year.
    10. 10. Why Twitter for MY Business? Build connections Event promotions  Utilize hash tagging [#] to promote Media outreach Real time communication with customers/vendors Customer service Employee recruitment Prospecting Tracking industry news Competitive research
    11. 11. Why Twitter A cocktail party in many ways Go network and find your niche Hotel – Housing – Restaurants – Finance Great method to get to know people in other Regions or arenas
    12. 12. Let’s Tweet
    13. 13. Sign Up
    14. 14. Be Yourself with the Profile
    15. 15. Profile Don’t make viewers guess who you are… Choose a name that reflects you or your business  Be relevant Use keywords in your bio Include a photo  People do not like talking to a logo  Photo makes for more commentary and responses Include your location Include your website link
    16. 16. Following & Followers Begin your experience by searching for those to follow Twitter’s “Find Friends” can search your e-mail Use www.search.twitter.com  Search for those talking about specific keywords Use Twitter services  www.twellow.com  www.tweepz.com Look for competitors Search followers of other users Follow a user’s follower list
    17. 17. Tools- Apps – Account Managers Twitter can be used through multiple services:  Smarphone apps  Hootsuite – Seesmic – Plume  Desktop dashboards  Hootsuite – Tweetdeck – Seesmic  Standard texting The type of tool or app you use will evolve with the use of Twitter.
    18. 18. The Follow versus The Following@W @X @V @Y @Z @X Tweets so @y, @Z, and @V can see the Tweets @X Tweets @Y then @Y and @V see the Tweets, but not @Z or @W. @W sees nothing as @X is following @W only, so the connection is not reciprocal allowing only for @X to see @W’s Tweets
    19. 19. Scheduling Tweets Hootsuite  Can schedule tweets in advance by hour or day  Paradox:  If not logged onto twitter at time of the post then –  Missing live engagements  Yes, that is true –  Depends on the message
    20. 20. Vocabulary Tweet – a message or status update of 140 characters or less Mention – Tweet directed to or mentioning you or your account name (@computracks) Reply – A Tweet directed to a particular user & begins with the user’s account name (eg., @computracks) DM – A back channel messsage RT – Retweet (repeating) a Tweet crediting the sender
    21. 21. Hashtag # - Use of the hashtag (pound symbol) is often used to connect tweets from a live event or to a group of tweets from a variety of people on a single topic. @teddyroosevelt Have you decided on what hill To climb while in #Cuba?
    22. 22. Mention & Retweet Looking forward to having one of thoseCigars @ulysesgrant just received.RT @betsyross finished sewing my new flag.What do you think?http://www.slideshare.com/rbhammond.php?flash=new&flag=12
    23. 23. ReTweets When using the Retweet button on www.twitter.comThe selected Tweet will be automatically retweeted toyour followers, but you will not have the ability to addany additional comments.Many Twitter applications (Hootsuite & Seesmic)allow the retweeter the option of adding comments,OSRT, (old style ReTweets) or retweeting in the formatpreferred by Twitter itself.
    24. 24. Hashtage Live event blogging (e.g. #ramsfootball) Linking tweets to trending topics (eg. #ncaa-b-ball) Connecting tweets during Twitter chats (eg., #smforfun) Humorously creating false categories # can be especially useful as search terms and monitoring tools with programs such as Hootsuite, Tweetdeck, etc., allowing the ability to follow all tweets using a designed hashtag.
    25. 25. Vocabulary Tweetchat  A scheduled gathering of Twitter users to discuss a designated topic. Tweetchats use the # to identify conversations taking place during the chat. Lists  A collection of Twitter users designated by a cetegory. A handy resource for following tweets within a specific category or industry. Tweetup  An in-person gathering of Twitter users
    26. 26. Vocabulary URL shortener  A web tool to reduce the length of an address link in order to save character space for tweeting.  Twitter.com has one built into its platform.  Others include www.tinyurl.com • WWW.BIT.LY Fail Whale  Twitter is down. The fail whale is an animation Twitter posts when the service is down.
    27. 27. Abbreviations OH overhead NSFW not safe for work FB Facebook LI Linkedin FTW for the win IRL in real life #ff “Follow Friday” • Tradition of spotlighting other users to recommend to follow
    28. 28. Tools & Sites www.business.twitter.com  Introduction of Twitter by Twitter www.search.twitter.com  Search engine www.twellow.com  Find participating users by categories & geography www.listorious.com  Find people based on self-identified categories www.twubs.com  Research source for hashtags
    29. 29. Tools & Sites www.wthashtag.com  Research source for hashtags www.twitpic.com  A picture sharing service for Twitter www.bit.ly  Shortens the length of a URL www.tinyurl.com  Shortens the length of a URL
    30. 30. Tweeting Tips Listen  Follow along for a while to get used to the flow Share  Share content of interest to your audience Ask  Ask questions to get opinions and information Link  Share links to your own content and to other useful content Commit  Devote some time everyday to jumping into the Twitter fray.

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