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Food Design Advisory & Management - Company Profile

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The official portfolio of Paolo Barichella

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Food Design Advisory & Management - Company Profile

  1. 1. www.fooddesign.it - www.fooddesign.info - www.barichella.com Paolo Barichella and the history of the Food Design in Italy
  2. 2. Paolo Barichella In 2002, after in-depth studies in Food Technology and Sensorial Perception, he progresses his activity from designing engineering polymers and thermoplastics to giving shape and functionality to Food according to human needs. He theorizes Food Design and contributes to evolving the Industrial Designer role into specialized Food Designer. In 2004 he started promoting Food Design in Italy, as well as enhancing it internationally, through developing related contents and theorizing its values, patenting the Food Design brand and its Internet domains, www.fooddesign.it www.fooddesign.info. Paolo Barichella is Founder of the Committee on Food Design ADI (Association for Industrial Design); Scientific Director of the magazine Food Design Progettazione Alimentare; and Founder of the Food Design Community. Opinion leader, theorist of Food Design philosophy; journalist and writer; lecturer and consultant; curator of exhibitions on the Food Design topic; speaker and testimonial at international conferences; creator of formats and business concepts related to the direct interaction between man and food. The activity and the years devoted to define the characteristics of this specific area of design have acknowledged Paolo Barichella as the most qualified and authoritative protagonist in Food Design.
  3. 3. Founder and theorist of Food Design in Italy R&D, Learning, Food Business Strategies for F&B e Ho.Re.Ca Inventor of the Effective Cooking method year 2002
  4. 4. 2005 Nasce Food Armada formata da Paolo Barichella, Mauro Olivieri, Ilaria Legato, Marco Pietrosante, Francesco Subioli ai quali si aggiungono pochi anni dopo Nerina di Nunzio e Raffaela Scognamiglio 24-11-2006, Milano sede ADI. Si è svolta la prima riunione in cui è stata fondata la delegazione ADI Food Design, coordinata da Paolo Barichella, a seguire iniziative internazionali tra le quali Food to Use e la presentazione del primo Manifesto del Food Design
  5. 5. Barichella inaugurated the first edition of Tutto Food Fieramilano with the Food Future Innovation Food Design Commission worldwide missions and conferences The Food Design Story Box Exhibition Case
  6. 6. www.fooddesign.it - www.fooddesign.info Executive and Strategic Director of Food Design Reunion and ideator of the Food Design WeekFounder of «Food Design» Magazine DDW DDN
  7. 7. Eating evolution: Development of new restaurant models High-profitable innovative concepts for Food Format Retail Research and development in Food industry: From culinary excellence to meal solutions Strategic design management applied in the food field Strategic consulting for the food chain Lifestyle Design Strategic Design Concept Design Food Design procedures and guidelines Mood building Sensory and Food Experience Design ACTIVITIES
  8. 8. MSC Cruises Autogrill Starhotels Grok Pasta Zini Prodotti Alimentari Fieramilano Mepra ASTI DOCG Valbona McDonald’s Italia Menz & Gasser Acqua World Rovagnati Spinnato Palermo Cioccolati Italiani San Pellegrino Nestlé Pentole Agnelli TVS SpA Caffè Morettino Aroma Riserva Selection of our collaborations: DDW DDN Editors Tecniche Nuove Editors Pavoni Italia Lifeclass Group Slovenjia Lino’s Coffee Regione Lombardia PanB Overland Lavazza Mina Design Blue team Travel American Airlines - British Airways – Finnair - Iberia - Luxottica Cierreesse Costa Group Bocuse d’Or Italia Coppa del Mondo della Gelateria Milano Food Week Academia Barilla Promote Design IVSI Istituto Valorizzazione Salumeria Italiana Congusto Bocconi University Alma Mater Bologna Poli.Design IED Istituto Europeo di Design IFSE Italian Food Style Education SPD Scuola Politecnica di Design - IULM
  9. 9. Selection of our collaborations: Concept buffet restaurant consultant of MSC Cruises
  10. 10. Selection of our collaborations: Visual Merchandising consultant of Autogrill Bistrot
  11. 11. Selection of our collaborations: Concept Designer of the Cioccolati Italiani Format
  12. 12. Selection of our collaborations: Concept and Strategic Advisor for PanB Format
  13. 13. Selection of our collaborations: R&D director and procedures Consultant
  14. 14. Business and associate partners: Chiara Carfi - New York (USA) Business development in USA area Marco De Biasi - Sao Paulo (BR) Business development in UNASUR area Elia Saramin – Italpersia Trading - Tehran (IRAN) Business development in Iran area Giuseppe De Palo – Casablanca (Maroque) Business development in Morocco area Laboratorio di Cultura – Bergamo (IT) Bandi ed Europrogettazione www.laboratoriodicultura.com Ilaria Legato PR & Press Office Mauro Olivieri – Interior Design Maurizio Favetta Be Beyond - Architect Consilia – Milan (IT) Financial and Strategic Advisory www.consiliabm.com Giubilesi & Associati – Milano (IT) Food technology and engineering partner www.giubilesiassociati.com
  15. 15. 100% Owned projects, assets, brands and companies: Food Design® – www.fooddesign.it Leggende ItalianeTM – www.leggendeitaliane.com CoolellaTM System – www.coolella.it Sensory Design – www.sensorydesign.it La Cucina Efficace® – “Effective Cooking” – www.cucinaefficace.it Smart Tray – EUIPO Patent Ice Cream Cupsule – EUIPO Patent Stockholder and partner in companies: Food Lifestyle Srl– www.foodlifestyle.it 100% owned Food Design Reunion® – www.fooddesignreunion.com 33% of the Spin-off of Klone Srl ‘INITM – 3C Srl – www.mosaicini.it 10% in quotes Coffee Design Kit – Mepra SpA – www.coffeedesignkit.com 5% in royalties
  16. 16. ASSET IPR - Word Trade Mark Patent - Marchio denominativo registrato: Leggende Italiane | EUIPO EUTM 015096936 | Coolella | EUIPO EUTM 015775521 Nice classification: 8, 21, 25, 29, 30, 42, 43 | Nice classification: 30 - Registered Design Model: Capsule| EUIPO DMC 003323609-0001 | EUIPO DMC 002989293-0001 Locarno classification: 09.03, 09.05 | Locarno classification: 09.01, 09.03, 09.05 - ADI Industrial Design Association Legal Deposit: Cool Eating Experience – Cross Food Regeneration System - Format Design Register - ADI Registro Progetti - prot. n. 3097 Leggende Italiane - Format Design Register - ADI Registro Progetti - prot. n. 3201 - WEB Domains: www.leggendeitaliane.com | www.leggendeitaliane.it www.leggendaitaliana.com | www.leggendaitaliana.it | www.leggendaitaliana.net www.italianlegend.net | www.italianlegends.it | www.italianlegends.net www.coolella.it | www.coolella.eu | www.coolella.info - Facebook https://www.facebook.com/leggendeitaliane - Twitter https://twitter.com/leggendeitalian - Instagram https://www.instagram.com/leggendeitaliane
  17. 17. Format setup by Fieramilano Macef 2011 main event space Cover of the Book «La Cucina Efficace»
  18. 18. Registered 09/02/2016 Patent N° 002980060-0001
  19. 19. 2006 - Coppa del Mondo di Gelateria a Rimini - Team Italia official Designer - 1 Posto 2006 - Designer Ufficiale dei vassoi di tutte le squadre della Coppa del Mondo di Gelateria 2007 - Coppa del Mondo di Pasticceria a Lione – Team Italia official Designer - 3 Posto 2007 - Coppa del Mondo di Pasticceria a Lione – Team Svizzera official Designer - 5 Posto 2007 - World Chocolate Master Designer per Carmelo Sciampagna - 3 Posto e Miglior Dessert 2012 - Coppa del Mondo di Gelateria a Rimini – Team Germania official Designer - 5 posto 2016 - Designer Ufficiale dei vassoi del Bocuse d'Or selezione Italia per Alba e Budapest 2016 – XXIV Compasso d’Oro Honorable Mention with Morettino Espresso al Quadrato
  20. 20. 2006 - Coppa del Mondo di Gelateria a Rimini - Team Italia official Designer - 1 Posto 2006 - Designer Ufficiale dei vassoi di tutte le squadre della Coppa del Mondo di Gelateria 2007 - Coppa del Mondo di Pasticceria a Lione – Team Italia official Designer - 3 Posto 2007 - Coppa del Mondo di Pasticceria a Lione – Team Svizzera official Designer - 5 Posto 2007 - World Chocolate Master Designer per Carmelo Sciampagna - 3 Posto e Miglior Dessert 2012 - Coppa del Mondo di Gelateria a Rimini – Team Germania official Designer - 5 posto 2016 - Designer Ufficiale dei vassoi del Bocuse d'Or selezione Italia per Alba e Budapest 2016 – XXIV Compasso d’Oro Paolo Barichella - Honorable Mention with Morettino Espresso al Quadrato
  21. 21. Registered 04/06/2016 Patent N° 002980060-0001
  22. 22. +39 347 2303005 | +44 208 1332893 | paolo@barichella.com Food Design, Concept & Strategic Design Consulting

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