@LisaMariJones 
Attract Candidates and Clients 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Lisa Jones 
LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
what we do we do well 
We use “rec tech” to speed up 
recruitment process and make 
recruiters more compet...
@LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
What are we going to look at? 
 Why post? Why attract attention? 
 Size matters 
 Format matters 
 Con...
@LisaMariJones 
Why post? 
Now super-passive 15% 
= 85% interested in a 
recruiting chat 
44% look for content to 
improve...
@LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Mobiles are soooo yesterday 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Size matters 
Less than 100 characters 
for a tweet (17% higher 
engagement) Less than 40 
characters for ...
@LisaMariJones 
Format matters 
Tweets with images 
get 2 x engagement 
Tweets with 
#hashtags get 
2 x engagement 
Ask fo...
@LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Most important factors for looking for a job 
LinkedIn Talent Trend 2014 
Recruitment Technology and Socia...
@LisaMariJones 
Least important factors for looking for a job 
LinkedIn Talent Trend 2014 
Recruitment Technology and Soci...
@LisaMariJones 
Location matters 
Like / Comment = 
update! 
Retweet, Reply 
– and 
COMMENT 
Update your 
LinkedIn 
Google...
@LisaMariJones 
Check what works 
Check your Publisher 
stats 
Check your Keep in 
Touch 
Check Who’s Viewed 
Your Updates...
@LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
SWAM 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Feedly 
Find stuff to subscribe to 
Organise it 
Use the sharing tools to push it out 
Recruitment Technol...
@LisaMariJones 
LinkedIn Pulse 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Buffer 
Choose your channels 
Upgrade? 
Decide when to post 
Connects to Feedly! (Yip!) 
Get stats! 
Recru...
@LisaMariJones 
TLDR 
For Chrome 
Too long didn’t read 
Decide when to post 
Connects to Feedly! (Yip!) 
Get stats! 
Recru...
@LisaMariJones 
What did we look at? 
 Why post? Why attract attention? 
 Size matters 
 Format matters 
 Content matt...
@LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
Lisa Jones 
LisaMariJones 
Recruitment Technology and Social Media for Recruiters barclayjones.com
@LisaMariJones 
11/21/2014 28 
Recruitment Technology and Social Media for Recruiters barclayjones.com
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Recruiters Raise your Profile and Attract Candidates and Clients

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The role of the recruiter has changed massively in recent years. The areas you need to focus on to make you "successful" are not simply limited to sendouts / in branches / client meetings / placements - you need to be marketers, digital FBI agents and branding specialists (with time machines).

I ran a webinar for recruiters to show the how, why and where to speedily gather and share content to attract passive and active candidates and talent. (And not simply bore everyone with jobs..)

Read more here: http://www.barclayjones.com/blog/social-media-for-recruiters/profile-raising-and-candidate-client-attraction-slidedeck/

Published in: Social Media
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Recruiters Raise your Profile and Attract Candidates and Clients

  1. 1. @LisaMariJones Attract Candidates and Clients Recruitment Technology and Social Media for Recruiters barclayjones.com
  2. 2. @LisaMariJones Lisa Jones LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  3. 3. @LisaMariJones what we do we do well We use “rec tech” to speed up recruitment process and make recruiters more competitive We help recruiters to use social media to generate business and source talent Recruitment Technology and Social Media for Recruiters barclayjones.com
  4. 4. @LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  5. 5. @LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  6. 6. @LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  7. 7. @LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  8. 8. @LisaMariJones What are we going to look at?  Why post? Why attract attention?  Size matters  Format matters  Content matters  Ways of speedily gathering content  Ways of speedily posting content Recruitment Technology and Social Media for Recruiters barclayjones.com
  9. 9. @LisaMariJones Why post? Now super-passive 15% = 85% interested in a recruiting chat 44% look for content to improve their skills and help their career path (NOT jobs) LinkedIn Talent Trend 2014 Recruitment Technology and Social Media for Recruiters barclayjones.com
  10. 10. @LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  11. 11. @LisaMariJones Mobiles are soooo yesterday Recruitment Technology and Social Media for Recruiters barclayjones.com
  12. 12. @LisaMariJones Size matters Less than 100 characters for a tweet (17% higher engagement) Less than 40 characters for Facebook (86% higher engagement) But if you need more, use 80 characters (66% more engagement) Google+ title less than 60 characters Recruitment Technology and Social Media for Recruiters barclayjones.com
  13. 13. @LisaMariJones Format matters Tweets with images get 2 x engagement Tweets with #hashtags get 2 x engagement Ask for a rt and you’ll get Ask for a one (x 12) retweet and you’ll get one (x Add a link = 23) 86% more engagement Recruitment Technology and Social Media for Recruiters barclayjones.com
  14. 14. @LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  15. 15. @LisaMariJones Most important factors for looking for a job LinkedIn Talent Trend 2014 Recruitment Technology and Social Media for Recruiters barclayjones.com
  16. 16. @LisaMariJones Least important factors for looking for a job LinkedIn Talent Trend 2014 Recruitment Technology and Social Media for Recruiters barclayjones.com
  17. 17. @LisaMariJones Location matters Like / Comment = update! Retweet, Reply – and COMMENT Update your LinkedIn Google+? Keep groups it going! Keep it clean on Facebook LinkedIn Publisher? Recruitment Technology and Social Media for Recruiters barclayjones.com
  18. 18. @LisaMariJones Check what works Check your Publisher stats Check your Keep in Touch Check Who’s Viewed Your Updates Recruitment Technology and Social Media for Recruiters barclayjones.com
  19. 19. @LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  20. 20. @LisaMariJones SWAM Recruitment Technology and Social Media for Recruiters barclayjones.com
  21. 21. @LisaMariJones Feedly Find stuff to subscribe to Organise it Use the sharing tools to push it out Recruitment Technology and Social Media for Recruiters barclayjones.com
  22. 22. @LisaMariJones LinkedIn Pulse Recruitment Technology and Social Media for Recruiters barclayjones.com
  23. 23. @LisaMariJones Buffer Choose your channels Upgrade? Decide when to post Connects to Feedly! (Yip!) Get stats! Recruitment Technology and Social Media for Recruiters barclayjones.com
  24. 24. @LisaMariJones TLDR For Chrome Too long didn’t read Decide when to post Connects to Feedly! (Yip!) Get stats! Recruitment Technology and Social Media for Recruiters barclayjones.com
  25. 25. @LisaMariJones What did we look at?  Why post? Why attract attention?  Size matters  Format matters  Content matters  Ways of speedily gathering content  Ways of speedily posting content Recruitment Technology and Social Media for Recruiters barclayjones.com
  26. 26. @LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  27. 27. @LisaMariJones Lisa Jones LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com
  28. 28. @LisaMariJones 11/21/2014 28 Recruitment Technology and Social Media for Recruiters barclayjones.com

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