7 ideas for social media strategy

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Despite the ubiquity of social recruiting, I often come across businesses that don’t have a social recruiting strategy. That’s because social media is free, and because it’s easy—right? Your workforce is young and hip, knows how to use a mouse, and have LinkedIn profiles. You have a marketer who seems to know about Twitter. So you’ve just got on with it. Why have a vision, strategy or tactics for something so basic, free and easy? Try harder!

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  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • 7 ideas for social media strategy

    1. 1. barclayjones.comRecruitment Technology and Social Media for Recruiters 7 Ideas for Social Media Strategy Lisa Jones @LisaMariJones Barclay Jones
    2. 2. barclayjones.comRecruitment Technology and Social Media for Recruiters What no social media strategy?? Despite the ubiquity of social recruiting, I often come across businesses that don’t have a social recruiting strategy. That’s because social media is free, and because it’s easy—right? Your workforce is young and hip, knows how to use a mouse, and have LinkedIn profiles. You have a marketer who seems to know about Twitter. So you’ve just got on with it. Why have a vision, strategy or tactics for something so basic, free and easy?
    3. 3. barclayjones.comRecruitment Technology and Social Media for Recruiters Typical Recruiter Objectives  Find more candidates  Advertise more jobs  Reduce costs …Is that it? That’s the best you can do? How about…?
    4. 4. barclayjones.comRecruitment Technology and Social Media for Recruiters 1. Sourcing talent Yes, obvious, but how? 100s of social sourcing tools. Freebies may not offer value (time= £$€) Think about training, where the data’s going once it’s found… how to approach passive talent, do you know your sector well enough? Some social media objectives
    5. 5. barclayjones.comRecruitment Technology and Social Media for Recruiters Some social media objectives 2. Vetting of potential staff Veto potential candidates based on ―red flags‖ But don’t use it to discriminate (big difference). Competency based interviewing ―how have you used social media to place candidates?‖
    6. 6. barclayjones.comRecruitment Technology and Social Media for Recruiters 3. Generating Leads Trust me, you don’t have enough leads… …don’t you want more choice over what you work, want to know what your clients are doing, see how your competitors are trading in your market? You need more leads, even if swimming in £$€ Some social media objectives
    7. 7. barclayjones.comRecruitment Technology and Social Media for Recruiters Some social media objectives 4. Advertising Roles Your objective is not to advertise, it’s to attract the right talent – what’s your plan to do this? Are you a job board or a specialist consultancy?
    8. 8. barclayjones.comRecruitment Technology and Social Media for Recruiters 5. Marketing your business to talent Advertising jobs is not marketing Don’t talk at me, talk to me Rarely done well by recruiters, and often eroded by bad practice (#jobs #hiring) …Would you work for you? Some social media objectives
    9. 9. barclayjones.comRecruitment Technology and Social Media for Recruiters 6. Marketing to attract clients Talking about yourself = bored clients and no second date Don’t save your best for face to face meetings – you may not get that far! …Would you buy from you? Some social media objectives
    10. 10. barclayjones.comRecruitment Technology and Social Media for Recruiters 7. Reducing cost LinkedIn is not a job board so back off! Reduce rec to rec fees? Yes, why not? Social media actually costs money! Some social media objectives
    11. 11. barclayjones.comRecruitment Technology and Social Media for Recruiters What’s your plan?  What are your objectives for being on social media?  What is your strategy?  What does success look like?  Who is the subject matter expert in your business?  How are you going to integrate social media into your business as well as your business process?  How much is social media worth to you … have objectives – make them realistic and build a plan
    12. 12. barclayjones.comRecruitment Technology and Social Media for Recruiters 3/15/2014 12

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