2. WEB 2.0 lesson
(new way of) self-expression
(new way of) sharing
(new way of) Collaborating
3. PEOPLE...
LOVE to share thoughts (Blogs)
LOVE to decide (DIGG, Wykop)
LOVE to be ONLINE (Twitter, Blip)
LOVE to categorize and tag (Flickr)
LOVE to collaborate (Wikipedia)
LOVE to be part of community (draugiem.lv)
4.
5. Our experiences
What (web20) software are YOU using?
Can it be used in business environment?
6.
7.
8. Benefits
Hosted
Access everywhere
Focus on work
Mobile client
Easy (tagging, filters)
Free
9.
10. Benefits
Hosted
Instant collaboration
Instant sharing
Access everywhere
Focus on work
Stepped pricing model (resources,
collab.)
11.
12. Benefits
Hosted
Instant collaboration
Instant sharing
Access everywhere
Focus on work
IT'S FREE
13.
14.
15. Benefits
Hosted
Easy to use
Access everywhere
No data patterns
16. OVERALL benefits
People in the centre (not hierarchies)
Increase in productivity and innovations
Visible, persistent, transparent activity
across business
Benefits realisation
Improved knowledge flow
Better adoption of tools (zero-barrier use)
Efficiency over predefined patterns
Minimise duplication and rework
More natural work (boosted efficiency)
17. Why it works... (for us/for you)
I. Serves an individual need
II.Virally adopted – (WOM)
III.Contextually personalized information
IV.No data entry or training required
V.Delivers instantaneous value
VI.Utilizes community and social relationships
VII.Minimal IT footprint
27. Summary:
Web 2.0 in business context
Amplyfing WOM
Idea generation
Co-Innovation
Customer Service
New Product Generation
Market Research
PR
Employee Communication
28. Enterprise 2.0 is a HUGE :)
Management (2.0)
Adoption of (NEW) Technology
Innovation
Development cycle
Collaboration and Knowledge Sharing
Cloud Computing
Social Software
Social Networks