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Enterprise 2.0


Corporate use of Web 2.0 tools
WEB 2.0 lesson
    (new way of) self-expression




    (new way of) sharing




    (new way of) Collaborating

PEOPLE...
    LOVE to share thoughts (Blogs)




    LOVE to decide (DIGG, Wykop)




    LOVE to be ONLINE (Twitter, Blip)




    LOVE to categorize and tag (Flickr)




    LOVE to collaborate (Wikipedia)




    LOVE to be part of community (draugiem.lv)

Our experiences



    What (web20) software are YOU using?




    Can it be used in business environment?

Benefits
    Hosted




    Access everywhere




    Focus on work




    Mobile client




    Easy (tagging, filters)





    Free

Benefits
    Hosted




    Instant collaboration




    Instant sharing




    Access everywhere




    Focus on work





    Stepped pricing model (resources,



    collab.)
Benefits
    Hosted




    Instant collaboration




    Instant sharing




    Access everywhere




    Focus on work





    IT'S FREE

Benefits
    Hosted




    Easy to use




    Access everywhere




    No data patterns

OVERALL benefits
    People in the centre (not hierarchies)




    Increase in productivity and innovations




    Visible, persistent, transparent activity



    across business
    Benefits realisation




    Improved knowledge flow




    Better adoption of tools (zero-barrier use)




    Efficiency over predefined patterns




    Minimise duplication and rework




    More natural work (boosted efficiency)

Why it works... (for us/for you)
I. Serves an individual need
II.Virally adopted – (WOM)
III.Contextually personalized information
IV.No data entry or training required
V.Delivers instantaneous value
VI.Utilizes community and social relationships
VII.Minimal IT footprint
WEB 2.0


         ENTERPRISE

PEOPLE     BUSINESS   TECH
Web 2.0 + Company


    What for?
Business goals
    Increase customer loyalty




    Decrease customer acq. cost




    Increase new product success ratios




    Reduce market research costs




    Bring outside ideas into organization faster




    Generate word of mouth




    Improve PR effectiveness




    Better knowledge management

Examples
Why?
    Speed-up innovation




    Learning organization




    Reducing costs




    Building trusted relations

Summary:
    Web 2.0 in business context
    Amplyfing WOM




    Idea generation




    Co-Innovation




    Customer Service




    New Product Generation




    Market Research




    PR




    Employee Communication

Enterprise 2.0 is a HUGE :)
    Management (2.0)




    Adoption of (NEW) Technology




    Innovation




    Development cycle




    Collaboration and Knowledge Sharing




    Cloud Computing




    Social Software




    Social Networks

Q&A?




Adam Zygadlewicz
adam@netguru.pl

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enterprise 2.0

  • 1. Enterprise 2.0 Corporate use of Web 2.0 tools
  • 2. WEB 2.0 lesson (new way of) self-expression  (new way of) sharing  (new way of) Collaborating 
  • 3. PEOPLE... LOVE to share thoughts (Blogs)  LOVE to decide (DIGG, Wykop)  LOVE to be ONLINE (Twitter, Blip)  LOVE to categorize and tag (Flickr)  LOVE to collaborate (Wikipedia)  LOVE to be part of community (draugiem.lv) 
  • 4.
  • 5. Our experiences What (web20) software are YOU using?  Can it be used in business environment? 
  • 6.
  • 7.
  • 8. Benefits Hosted  Access everywhere  Focus on work  Mobile client  Easy (tagging, filters)  Free 
  • 9.
  • 10. Benefits Hosted  Instant collaboration  Instant sharing  Access everywhere  Focus on work  Stepped pricing model (resources,  collab.)
  • 11.
  • 12. Benefits Hosted  Instant collaboration  Instant sharing  Access everywhere  Focus on work  IT'S FREE 
  • 13.
  • 14.
  • 15. Benefits Hosted  Easy to use  Access everywhere  No data patterns 
  • 16. OVERALL benefits People in the centre (not hierarchies)  Increase in productivity and innovations  Visible, persistent, transparent activity  across business Benefits realisation  Improved knowledge flow  Better adoption of tools (zero-barrier use)  Efficiency over predefined patterns  Minimise duplication and rework  More natural work (boosted efficiency) 
  • 17. Why it works... (for us/for you) I. Serves an individual need II.Virally adopted – (WOM) III.Contextually personalized information IV.No data entry or training required V.Delivers instantaneous value VI.Utilizes community and social relationships VII.Minimal IT footprint
  • 18. WEB 2.0 ENTERPRISE PEOPLE BUSINESS TECH
  • 19.
  • 20. Web 2.0 + Company What for?
  • 21. Business goals Increase customer loyalty  Decrease customer acq. cost  Increase new product success ratios  Reduce market research costs  Bring outside ideas into organization faster  Generate word of mouth  Improve PR effectiveness  Better knowledge management 
  • 22.
  • 24.
  • 25.
  • 26. Why? Speed-up innovation  Learning organization  Reducing costs  Building trusted relations 
  • 27. Summary: Web 2.0 in business context Amplyfing WOM  Idea generation  Co-Innovation  Customer Service  New Product Generation  Market Research  PR  Employee Communication 
  • 28. Enterprise 2.0 is a HUGE :) Management (2.0)  Adoption of (NEW) Technology  Innovation  Development cycle  Collaboration and Knowledge Sharing  Cloud Computing  Social Software  Social Networks 