enterprise 2.0

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enterprise 2.0

  1. Enterprise 2.0 Corporate use of Web 2.0 tools
  2. WEB 2.0 lesson (new way of) self-expression  (new way of) sharing  (new way of) Collaborating 
  3. PEOPLE... LOVE to share thoughts (Blogs)  LOVE to decide (DIGG, Wykop)  LOVE to be ONLINE (Twitter, Blip)  LOVE to categorize and tag (Flickr)  LOVE to collaborate (Wikipedia)  LOVE to be part of community (draugiem.lv) 
  4. Our experiences What (web20) software are YOU using?  Can it be used in business environment? 
  5. Benefits Hosted  Access everywhere  Focus on work  Mobile client  Easy (tagging, filters)  Free 
  6. Benefits Hosted  Instant collaboration  Instant sharing  Access everywhere  Focus on work  Stepped pricing model (resources,  collab.)
  7. Benefits Hosted  Instant collaboration  Instant sharing  Access everywhere  Focus on work  IT'S FREE 
  8. Benefits Hosted  Easy to use  Access everywhere  No data patterns 
  9. OVERALL benefits People in the centre (not hierarchies)  Increase in productivity and innovations  Visible, persistent, transparent activity  across business Benefits realisation  Improved knowledge flow  Better adoption of tools (zero-barrier use)  Efficiency over predefined patterns  Minimise duplication and rework  More natural work (boosted efficiency) 
  10. Why it works... (for us/for you) I. Serves an individual need II.Virally adopted – (WOM) III.Contextually personalized information IV.No data entry or training required V.Delivers instantaneous value VI.Utilizes community and social relationships VII.Minimal IT footprint
  11. WEB 2.0 ENTERPRISE PEOPLE BUSINESS TECH
  12. Web 2.0 + Company What for?
  13. Business goals Increase customer loyalty  Decrease customer acq. cost  Increase new product success ratios  Reduce market research costs  Bring outside ideas into organization faster  Generate word of mouth  Improve PR effectiveness  Better knowledge management 
  14. Examples
  15. Why? Speed-up innovation  Learning organization  Reducing costs  Building trusted relations 
  16. Summary: Web 2.0 in business context Amplyfing WOM  Idea generation  Co-Innovation  Customer Service  New Product Generation  Market Research  PR  Employee Communication 
  17. Enterprise 2.0 is a HUGE :) Management (2.0)  Adoption of (NEW) Technology  Innovation  Development cycle  Collaboration and Knowledge Sharing  Cloud Computing  Social Software  Social Networks 
  18. Q&A? Adam Zygadlewicz adam@netguru.pl

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