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Once Upon a Brand
3 ways to tell your stories
By Barb Sawyers
Once Upon a Brand
Once Upon a Brand
3 Ways to Tell Your Stories
Once Upon a Brand
Not a story
More on my blog
1. Classic fairy tales
2. TV crime
3. Epics
Classic fairy tales
Once Upon a Time
Every day…
Until one day…
Because of this…
And because of that…
Until finally…
TV crime
Watch him die
Commercial
Solve
Moral
Joseph Campbell and
the hero’s journey
Epics
Epics
Departure
Trials --
hero’s
character
Trials --
hero’s return
Once Upon a Time
Every day…
Until one day…
Because of this…
And because of that…
Until finally…
1. Classic fairy tales
Watch him die
Commercial
Solve
Moral
2. TV crime
Departure
Trials --
hero’s
character
Trials --
hero’s return
3. Epics
Once Upon a Brand
1. Base plots on conflict
2. Star heroes your audience identifies with
3. Have a moral
3 Tips
Once Upon a Brand
Tell your stories
Once Upon a Brand
Learn more about my brand storytelling workshops
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Once Upon a Brand

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If you don't tell stories with plot and characters, you won't get high levels of emotional engagement. Here's how to tell your brand story.

Published in: Marketing
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Once Upon a Brand

  1. 1. Once Upon a Brand 3 ways to tell your stories By Barb Sawyers
  2. 2. Once Upon a Brand
  3. 3. Once Upon a Brand 3 Ways to Tell Your Stories
  4. 4. Once Upon a Brand Not a story More on my blog
  5. 5. 1. Classic fairy tales
  6. 6. 2. TV crime
  7. 7. 3. Epics
  8. 8. Classic fairy tales
  9. 9. Once Upon a Time Every day… Until one day… Because of this… And because of that… Until finally…
  10. 10. TV crime
  11. 11. Watch him die Commercial Solve Moral
  12. 12. Joseph Campbell and the hero’s journey Epics
  13. 13. Epics
  14. 14. Departure Trials -- hero’s character Trials -- hero’s return
  15. 15. Once Upon a Time Every day… Until one day… Because of this… And because of that… Until finally… 1. Classic fairy tales
  16. 16. Watch him die Commercial Solve Moral 2. TV crime
  17. 17. Departure Trials -- hero’s character Trials -- hero’s return 3. Epics
  18. 18. Once Upon a Brand 1. Base plots on conflict 2. Star heroes your audience identifies with 3. Have a moral 3 Tips
  19. 19. Once Upon a Brand Tell your stories
  20. 20. Once Upon a Brand Learn more about my brand storytelling workshops

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