2 Questions to Start the Conversation

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If you want to write to engage, you need to first figure out how the person you'd most like to connect with would answer these questions: What gets you up in the morning? What keeps you up at night?

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2 Questions to Start the Conversation

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  2. 2. Write like you talk—only better<br />
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  4. 4. Write like you talk—only better<br />My Mary moment<br />
  5. 5. Drama<br />Satisfaction<br />Creativity<br />still get me up in the morning<br />
  6. 6. As a communicator<br />What gets you up in the morning?<br />
  7. 7. As a communicator<br />What keeps you up at night?<br />
  8. 8. Maybe it’s<br />Keeping up with technology<br />Job insecurity<br />How busy you are<br />
  9. 9.
  10. 10. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />
  11. 11. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<br />a conversation<br />
  12. 12. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<br />a conversation<br />3. Let your personality <br />shine<br />
  13. 13. Write like you talk—only better<br />3steps to turn good talkers into great writers<br /> Plan<br /> Write like you talk<br /> Improve<br />
  14. 14. Write like you talk—only better<br />Step 1Plan<br />Who?<br />
  15. 15. Write like you talk—only better<br />Speed connecting<br />Discuss with the person beside you<br />Who do you most want to connect with?<br />What gets him up in the morning?<br />What keeps her up at night?<br />
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  17. 17. Write like you talk—only better<br />Step 1 Plan<br />2. What?<br />Key message<br />
  18. 18. Write like you talk—only better<br />Step 1 Plan <br />3. How?<br />
  19. 19. Write like you talk—only better<br />Step 2 Write like you talk<br />1. Think about what you enjoy in conversation<br />
  20. 20. My list<br />Get to the point<br />Use words I understand <br />Use colourful expressions <br />Consider my interests <br />Ask for my opinion, answer or other feedback frequently<br />Make lots of references to me <br />Mention celebrities, politicians, historic figures and other people we all know <br />Tell stories that I can relate to<br />Are easy to follow <br />Respect my feelings, values and beliefs <br />Provide new or different information and perspectives <br />Express strong opinions<br />Have clear ideas <br />Paint vivid pictures <br />Reveal themselves <br />Rhythm and pacing <br />Dramatic <br />Controversial<br />Funny…<br />
  21. 21. Write like you talk—only better<br />Step 2 Write like you talk<br />2. Pretend you’re talking to the person you most <br />want to connect <br />with<br />
  22. 22. Write like you talk—only better<br />Go back to your first and favourite way to communicate<br />
  23. 23. Write like you talk—only better<br />Step 2 Write like you talk<br />3. Just write<br />No distraction<br />Ignore the ghosts<br />
  24. 24. OF TEACHERS, <br />PROFS & BOSSES<br />
  25. 25. Write like you talk—only better<br />Step 2 Write like you talk<br />3. Just write<br />No distraction<br />
  26. 26. Write like you talk—only better<br />Step 3 Improve<br />1. Tighten, <br />focus<br />
  27. 27. Write like you talk—only better<br />Step 3 Improve<br />2. Check, fix<br />
  28. 28. Write like you talk—only better<br />Step 3 Improve<br />2. Check, fix<br />Does it help your reader understand?<br />Do your important people care?<br />
  29. 29. Write like you talk—only better<br />Step 3 Improve<br />2. Check, fix<br />The biggest, baddest mistake<br />Confusing sound-alike words<br />
  30. 30. Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to<br /> remember<br />How do you remember <br />when you forgot your<br />grocery list?<br />
  31. 31. Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to <br />remember<br />Why do phrases live on?<br />
  32. 32. Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to <br />remember<br />Why do songs get stuck <br />in your head?<br />
  33. 33. Write like you talk—only better<br />Step 3 Improve<br />4. Be yourself<br />100% you, no filler <br />
  34. 34. Write like you talk—only better<br />Step 3 Improve<br />But what if you’re writing for someone <br />or representing<br />the organization?<br />
  35. 35. Write like you talk—only better<br />Speed connecting<br />With the person on your other side, talk about <br />Describe your organization’s personality <br />How would you convey that?<br />
  36. 36.
  37. 37. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />
  38. 38. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<br />a conversation<br />
  39. 39. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<br />a conversation<br />3. Let your personality shine<br />
  40. 40. Want more?<br />Read the book<br />a fillable PDF<br />http://www.stickycommunication.ca<br />
  41. 41. Write like you talk—only better<br />Want more?<br />Take the workshop<br />Or recommend it<br />http://www.stickycommunication.ca<br />
  42. 42. Write like you talk—only better<br />Want more?<br />Practice with the worksheets<br />http://www.stickycommunication.ca<br />
  43. 43. Write like you talk—only better<br />Want more?<br />Coming soon in print from Amazon and for Kindle, <br />Kobo, iPad and other e-readers<br />Questions<br />http://www.stickycommunication.ca<br />
  44. 44. What an exciting time <br />to be a communicator!<br />Don Tapscott<br />
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  47. 47. High tech<br />High touch<br />
  48. 48. Welcome the new day<br />
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  50. 50. http://www.stickycommunication.ca<br />

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