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MARKETINGADVENTSAPRIL2015
DMAW Executive Committee
& Board of Directors 2015
Executive Committee
President—Jamie Natelson
Avalon Consulting Group
202-429-6080 ext. 106
jamien@avalonconsulting.net
Vice President/President Elect—Cheryl Keedy
Production Solutions, Inc.
703-734-5700, ckeedy@psmail.com
Treasurer—Kathy Calta
Barton Cotton, 410-565-5040
kathy.calta@bartoncotton.com
Secretary—Alan Rich, Nova Label Co.
301-386-4433, alan@novalabel.com
Immediate Past President—Peter Carter
Chapman Cubine Adams + Hussey
703-248-0025, pcarter@ccah.com
Board of Directors
Dennis Ashcraft, Colortree Group
804-358-4245, dashcraft@colortreeva.com
Samantha Brown, Fundraising Professional
215–287-9222, samanthabrown528@gmail.com
Kate Carr, Silver Marketing
301-652-3691, kcarr@silvermarketing.com
Jim Chmielewski, Public Interest Communications
703-847-8300, jim@pic1.com
Mike DeFlavia Lautman Maska Neill & Company
202-296-9660 ext. 211
mdeflavia@lautmandc.com
Melissa Ford, Mal Warwick | Donordigital
202-332-3124, melissa@malwarwick.com
Sherene Kelly, Wiland
510-332-2477, skelly@wiland.com
Liz Kincheloe, Infogroup
202-973-5400, liz.kincheloe@infogroup.com
Mikaela King, Defenders of Wildlife
202-682-9400, mking@defenders.org
Peter Maaseide, L&E Meridian
703-913-1654, pmaaseide@l-e.com
Shira Mitchell, Special Olympics
202-715-1156, smitchell@specialolympics.org
Eric Rardin, Care2
703-473-2825, ericr@care2team.com
Jeff Thomas, ProList
301-924-4545 ext. 1022, jthomas@prolist.com
DMAW Educational Foundation Liaison—
Syma Mendelsohn, 301-351-4863,
symamendelsohn@verizon.net
DMAW Educational Foundation
Carrie Schweikart, President
carrie.schweikart@qg.com
DMAW Executive Director
Donna Tschiffely
donna@dmaw.org
703-689-DMAW, fax 703-481-DMAW
PRESIDENT'S PERSPECTIVE
DMAW Marketing AdVents: (ISSN 0896-4742) is
published monthly by the Direct Marketing Association
of Washington, Inc., 11709 Bowman Green Drive,
Reston, VA 20190-3501. Periodicals postage paid at
Herndon VA and at additional mailing offices.
BY JAMIE NATELSON
Reach for the Peak
The 10th Annual Bridge to Integrated
Marketing & Fundraising Conference
Gaylord National Hotel and Conference
Center National Harbor, MD
July 7-9, 2015
Postmaster: Send address changes to DMAW
Marketing AdVents, 11709 Bowman Green Drive,
Reston, VA 20190-3501; email info@dmaw.org •
website www.dmaw.org
Iam not a writer. I am a great copy
reorganizer and I have an advanced
degree in cutting and pasting. I ad-
mire the cadre of writers I work with who
can sit down and compose. I also am sup-
posed to write 500 words for AdVents each
month. I am lucky if I get to 350. I wish I
had that skill, but I have abandoned too
many attempts to write a blog and know
this to be true.
However, I challenge anyone who tells me
that they are not creative. One does not
need to be an artist or a writer to be cre-
ative. I believe this is a skill we all possess,
but we rarely have the key ingredient to
make us so…time to think.
In our business, time to think is truly a lost
art. Emails, calls, texts, and instant mes-
sages are always coming at us. And, we
certainly do not help the matter. The other
day I heard about a recent study on NPR
reporting that we kill boredom with our
devices—valuable time we could spend
thinking.
Time to think is what we all need. I did not
know what to write for this article (again),
but my deadline was approaching. It was
one of those weeks where the deadlines
were thick.
That is why I am lucky that some of my
best thinking comes in the wee hours of
the morning and in the shower (like the
idea for this article). I know this, so I al-
ways keep a pen and pad nearby. I have
also been known to come up with ideas
in down dog (I know, fellow yogis, that is
exactly what I am not supposed to do with
that time). But even with that knowledge,
I certainly could use more time to think.
If creativity is ideas, I need time to come
up with those ideas…and, like you, I need
the time to think.
If we have that time, we are all creative.
So, how do you give yourself—or encour-
age others to take—time to think?
TTFN,
Jamie