Watch espn5.18v5

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Watch espn5.18v5

  1. 1. WatchESPNXFINITY Launch Recap May 2012 (automatically plays)
  2. 2. With the May 8, 2012 launch of WatchESPN on XFINITY, 40% of U.S. Households now have access We pulled out all the stops to promote the launch across every ESPN platform…
  3. 3. ESPN On Channel / TV May 7 – July 9; August 27 – October 1• Full integration with live, studio and editorial ESPN networks highlighting both live Debuted multiplatform product spots across content events (NASCAR) and studio programming (SportsCenter)
  4. 4. ESPN Radio May 7 – July 9; August 27 – October 1• :30 tagged radio spot across ESPN Affiliates
  5. 5. ESPN Radio Chicago Studio Wrap
  6. 6. ESPN.com Takeover• Billboard units on espn.com, espnradio.com every five ESPN High impact prestitial on ESPN.com served toand theWatchESPN programs Run of Site impressions across espn.com highlightingfan coming to the site (2 MM + imps)MM + imps) local sites (18 (17MM + imps)
  7. 7. WatchESPNESPN Local.com Billboards…
  8. 8. FRM Email• Outperforming average open rate by 30% and click-through rate by 128%
  9. 9. Mobile • Run impact prestitial on ESPN mobile and ScoreCenter (2 Highof Site impressions on mobile webweb (1.5MM + imps) MM + imps)
  10. 10. Social Media • Twitter Post (4MM + followers)
  11. 11. Promotion in App Store • Placement in the “New and Noteworthy” section – iPhone Apps
  12. 12. Promotion in App Store • Placement in the “New and Noteworthy” section – iPad Apps
  13. 13. All this incredible marketing resulted in:• Over 44.5 MM impressions• Significant on-air support across ESPN networks• #1 Free Sports App
  14. 14. Make sure your customers get in on the action.Contact Anytime. Anywhere.

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