From simple alternative booking tools, SBTs have now become real business travel management instruments throughout the value chain. The rate of their adoption by personnel is no longer the only variable to consider: the successful integration and ongoing management of commercial agreements and their coordination have become factors for optimising company travel policies.
SBTs now play a major role in optimising expenses.
This raises issues for all parties involved in the chain. Companies, of course, have to redefine the roles of in-company and external players and of online and off-line transactions and must improve their understanding of these tools to improve their profitability. But also SBT publishers, suppliers and Travel Management Companies must redefine their position in order to offer their clients the best support in this transformed environment.