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By 2015 more people will access the web from their smartphone than from their desktops
and laptops . Smart mobile devices are accelerating the rate of change in the business landscape. Mobile isn’t simply a new tool, but a new platform that is fundamentally changing the rules of how we interact with our customers and launch new products and businesses. Mobile as a platform is putting more power than ever in the hands of consumers. It is also making the workforce more seamlessly mobile; putting them closer to clients and in the markets you serve.
Mobile as a platform is creating amazing opportunities for growth and commerce. Whether you’re a decision maker at an established organization, large or small, or someone with an idea for a mobile app, you must understand mobile platforms and the fundamentals of app development. Doing so will allow you to articulate a way forward, a roadmap, for your own mobile platform opportunities. If you don’t you will be shut out of the most effective communications channel of our time, while your competitors recognize that this is where your customers are migrating.