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Mobile App Roadmap Express


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By 2015 more people will access the web from their smartphone than from their desktops
and laptops . Smart mobile devices are accelerating the rate of change in the business landscape. Mobile isn’t simply a new tool, but a new platform that is fundamentally changing the rules of how we interact with our customers and launch new products and businesses. Mobile as a platform is putting more power than ever in the hands of consumers. It is also making the workforce more seamlessly mobile; putting them closer to clients and in the markets you serve.
Mobile as a platform is creating amazing opportunities for growth and commerce. Whether you’re a decision maker at an established organization, large or small, or someone with an idea for a mobile app, you must understand mobile platforms and the fundamentals of app development. Doing so will allow you to articulate a way forward, a roadmap, for your own mobile platform opportunities. If you don’t you will be shut out of the most effective communications channel of our time, while your competitors recognize that this is where your customers are migrating.

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Mobile App Roadmap Express

  1. 1. 2/19/12 © EXP 2012 1
  2. 2. Me Graphic Design Degree | Cleveland, Ohio 1987 | Worked for CompuServe 1996 | Started a Web Firm 2010 | Launched First App New Mobile Firm | EXP | Launched 8 Apps | iOS | Android | Blackberry2/19/12 © EXP 2012 2
  3. 3. Laying Out Your Roadmap to Success 98 Billion download by 2015 | Average time online 100 min. Ubiquitous, direct connection to consumer Web vs Native vs Hybrid Apps: • Web app built in html and lives, lives on a web server. • Native app different code for each operating system – iOS, Android, Windows… Code lives on the device. • Hybrid is a combination of native and web.Pew Internet & American Life Project7/11/20112/19/12 © EXP 2012 3
  4. 4. Identifying a Purpose Who is the Target Audience? •Determine what devise, where used, why usage and how used. What is the Goal? • Customer service improvement • Productivity improvement • Sales support • Marketing platform expansion Source: The Pew Research Center’s Internet & American Life Project, April 26, - May 22,2/19/12 © EXP 2012 2011 Spring Tracking Survey 4
  5. 5. How to Start the Process Creating the Idea • Developer, UX expert, marketer, designer Application Definition Statement List All the Features You Think Users Might Like Determine Where Your Users Are Filter the Feature List Source: “Mobile Apps Put the Web in Their Rear- View Mirror,” Flurry, June 20, 202/19/12 © EXP 2012 5
  6. 6. Pricing the Project Technology and Budget Web vs Native vs Hybrid Test the Concept Wireframes2/19/12 © EXP 2012 6
  7. 7. #4 Full Article Screen November 20, 2011 When the user selects a headline the top bar will read the date posted spelling out the LURIE BESIKOF LAPIDUS & CO. month. There will be a back arrow for the iOS ANNOUNCES NEW MANAGING version. PARTNERS, PARTNERS PRINCIPALS & DIRECOTRS The headline will be displayed without the date included. One Base 4 Building Limited, a general building materials wholesale merchant based in Athlone, Co. Westmeath, has gone into A thin rule will separate the headline from the voluntary liquidation. Brendan ODonoghue, body copy. Director of Corporate Recovery with Russell Brennan Keane was appointed as liquidator of One Base 4 Building Limited. The body copy will have one line of space separating paragraphs. Body copy may contain A tender sale of the company owned assets will hot links to websites, jpgs and email. Except for take place next week. Details and the tender document will be available for download from the email these will be displayed in the app the auctioneers website www.cooney.ieand screen.
  8. 8. What the Build Involves Design • Right proportions, every pixel counts Icon • Stand out in the crowd Build • Proofing system2/19/12 © EXP 2012 8
  9. 9. Submitting and Marketing the App Distribution •iOS - plan ahead, will need to get approval, $99, iTunes • Android - $25, Android Market, GetJar • Use same description in all markets starting with iTunes Marketing Plan • Social media accounts, content • Record a demo • Launch a web page/site • Pitch to publications2/19/12 © EXP 2012 9
  10. 10. Barb Cagley EXP | Cleveland, Ohio @barbcagley Mobile App Roadmap Report www.mobileapproadmap2/19/12 © EXP 2012 10