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This Is How You Mayor: Taking Foursquare Politics To The Next Leve

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For 30 days, Jennifer Magnolfi and Baratunde Thurston fought for the Foursquare mayorship of a Nolita restaurant called Delicatessesn. Via blog posts, rallies, t-shirts and custom drinks, they answered the question: what happens when you treat Foursquare politics as real politics?

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This Is How You Mayor: Taking Foursquare Politics To The Next Leve

  1. 1. This Is How You Mayor: Taking Foursquare Politics To The Next Level Prepared by The Hon. Baratunde Thurston Co-Starring The Hon. Jennifer @Magnolfi foursquare.com/user/baratunde @baratunde
  2. 2. about me #howtomayor w @baratunde
  3. 3. digital director @theonion #howtomayor w @baratunde
  4. 4. author-in-progress #HowToBeBlack #howtomayor w @baratunde
  5. 5. political writer/activist @jjpolitics #howtomayor w @baratunde
  6. 6. f/k/a @the_swine_flu #howtomayor w @baratunde
  7. 7. #HowToMayor #howtomayor w @baratunde
  8. 8. about foursquare #howtomayor w @baratunde
  9. 9. #howtomayor w @baratunde
  10. 10. delicatessen #howtomayor w @baratunde
  11. 11. owner john buffa #howtomayor w @baratunde
  12. 12. @baratunde vs. @ronjdub #howtomayor w @baratunde
  13. 13. Cumulative Mayor Oustings Baratunde Ousts Ron Ron Ousts Baratunde #howtomayor w @baratunde
  14. 14. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  15. 15. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  16. 16. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  17. 17. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  18. 18. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  19. 19. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  20. 20. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  21. 21. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  22. 22. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  23. 23. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  24. 24. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  25. 25. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
  26. 26. 49 days of peacetime mayorship... #howtomayor w @baratunde
  27. 27. July 14, 2010 the @magnolfi challenge #howtomayor w @baratunde
  28. 28. foursquare mayor war as political campaign #howtomayor w @baratunde
  29. 29. #howtomayor w @baratunde
  30. 30. ground rules #howtomayor w @baratunde
  31. 31. real check ins only #howtomayor w @baratunde
  32. 32. 30 days #howtomayor w @baratunde
  33. 33. keep it clean #howtomayor w @baratunde
  34. 34. sudden death #howtomayor w @baratunde
  35. 35. oh canada & vegas baby #howtomayor w @baratunde
  36. 36. #howtomayor w @baratunde
  37. 37. shit gets real #howtomayor w @baratunde
  38. 38. #howtomayor w @baratunde
  39. 39. #howtomayor w @baratunde
  40. 40. #howtomayor w @baratunde
  41. 41. http://baratun.de/MayorThurstonTee
  42. 42. #howtomayor w @baratunde
  43. 43. run-in #howtomayor w @baratunde
  44. 44. #howtomayor w @baratunde
  45. 45. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. #howtomayor w @baratunde
  46. 46. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. We need campaign finance reform. It's very expensive to run a campaign like this, and I may have to seek creative financing. Mayorship should be about service to the people, not how much you're willing to spend on a Cider Mustard Glazed Porkchop #howtomayor w @baratunde
  47. 47. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. In electoral politics, they say 80 percent of success is showing up. In Foursquare politics, 100 percent of success is showing up.  We need campaign finance reform. It's very expensive to run a campaign like this, and I may have to seek creative financing. Mayorship should be about service to the people, not how much you're willing to spend on a Cider Mustard Glazed Porkchop #howtomayor w @baratunde
  48. 48. @magnolfi’s unpublished answers #howtomayor w @baratunde
  49. 49. @magnolfi’s unpublished answers One of the great things about Foursquare is that it allows you to bring play into simple things like visiting a local restaurant. With that comes competition among friends, which is exactly what happened here. #howtomayor w @baratunde
  50. 50. @magnolfi’s unpublished answers One of the great things about Foursquare is that it allows you to bring play into simple things like visiting a local restaurant. With that comes competition among friends, which is exactly what happened here. For me, it has a lot to do with Design. In my work, I explore the ability to change and re-program environments to create new experiences. There are many design details I like here, from furniture, to lighting, to the use of photography. The retractable exterior walls, however, are my favorite signature piece #howtomayor w @baratunde
  51. 51. the rally #howtomayor w @baratunde
  52. 52. first ever foursquare mayoral rally #howtomayor w @baratunde
  53. 53. speech! #howtomayor w @baratunde
  54. 54. coalition government? #howtomayor w @baratunde
  55. 55. d day #howtomayor w @baratunde
  56. 56. #howtomayor w @baratunde
  57. 57. #howtomayor w @baratunde
  58. 58. the phone call #howtomayor w @baratunde
  59. 59. management on board #howtomayor w @baratunde
  60. 60. work it #howtomayor w @baratunde
  61. 61. #howtomayor w @baratunde
  62. 62. inauguration #howtomayor w @baratunde
  63. 63. a tremendous gathering #howtomayor w @baratunde
  64. 64. #howtomayor w @baratunde
  65. 65. @tristanwalker from foursquare traveled from the bay area for inauguration #howtomayor w @baratunde
  66. 66. the oath of office #howtomayor w @baratunde
  67. 67. what we accomplished #howtomayor w @baratunde
  68. 68. > 2x followers for @DeliNYC #howtomayor w @baratunde
  69. 69. press coverage by Metromix and WNYC’s Brian Lehrer (but not the lame NY Times) #howtomayor w @baratunde
  70. 70. full staff and management of Delicatessen aware of Foursquare and starting to use it #howtomayor w @baratunde
  71. 71. mayoral glasses for exclusive drinking #howtomayor w @baratunde
  72. 72. a friggin RALLY #howtomayor w @baratunde
  73. 73. interview with the architects #howtomayor w @baratunde
  74. 74. made Delicatessen trending venue during inauguration #howtomayor w @baratunde
  75. 75. a friggin INAUGURATION #howtomayor w @baratunde
  76. 76. official support of foursquare #howtomayor w @baratunde
  77. 77. stronger friendships #howtomayor w @baratunde
  78. 78. set a new bar for mayorship #howtomayor w @baratunde
  79. 79. gustavo rivera won his real election vs. pedro espada! #howtomayor w @baratunde
  80. 80. that’s it baratunde.com/franscrollow send @magnolfi a congratulations for her victory visit bajillionhits.biz cause it’s awesome #howtomayor w @baratunde

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