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© 2007 rassak  experience . Proprietary & Confidential.  March 24, 2007 Buena Vista Communications Strategy foto/svenwiederholt.com prepared for larry alegre by barak kassar [email_address] 415-621-4300 x 501 rassak.com/get closer PRO-BONO
Get Closer to the People that Matter Most   Key Questions in a “Get Closer” Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2007 rassak  experience . Proprietary & Confidential.
Who Does BV Need to Get Closer To? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2007 rassak  experience . Proprietary & Confidential.
Who Is BV? ,[object Object],© 2007 rassak  experience . Proprietary & Confidential.
How will BV get closer? ,[object Object],[object Object],[object Object],© 2007 rassak  experience . Proprietary & Confidential.
Channels: Provide Basic Info to All and Different Ways for People to Engage on Their Own Terms © 2007 rassak  experience . Proprietary & Confidential.  Noticias  (paper in backpacks) eNoticias  (web and email) AutoDial   Premises
Noticias © 2007 rassak  experience . Proprietary & Confidential.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eNoticias © 2007 rassak  experience . Proprietary & Confidential.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Autodial © 2007 rassak  experience . Proprietary & Confidential.  ,[object Object],[object Object],[object Object]
Premises © 2007 rassak  experience . Proprietary & Confidential.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channels aren’t slavish repeats of one another… they work together,  play on their own strengths… and repeat where appropriate © 2007 rassak  experience . Proprietary & Confidential.
Ultimately people-to-people communication becomes the goal… the school sets the tone and teachers/ students/ parents naturally reinforce it © 2007 rassak  experience . Proprietary & Confidential.
Who communicates ,[object Object],[object Object],© 2007 rassak  experience . Proprietary & Confidential.
Build communication/expectation into culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2007 rassak  experience . Proprietary & Confidential.

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BV Communications Plan: March '07

  • 1. © 2007 rassak experience . Proprietary & Confidential. March 24, 2007 Buena Vista Communications Strategy foto/svenwiederholt.com prepared for larry alegre by barak kassar [email_address] 415-621-4300 x 501 rassak.com/get closer PRO-BONO
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Channels: Provide Basic Info to All and Different Ways for People to Engage on Their Own Terms © 2007 rassak experience . Proprietary & Confidential. Noticias (paper in backpacks) eNoticias (web and email) AutoDial Premises
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Channels aren’t slavish repeats of one another… they work together, play on their own strengths… and repeat where appropriate © 2007 rassak experience . Proprietary & Confidential.
  • 12. Ultimately people-to-people communication becomes the goal… the school sets the tone and teachers/ students/ parents naturally reinforce it © 2007 rassak experience . Proprietary & Confidential.
  • 13.
  • 14.