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Oral viral marketing Ppt

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Oral viral marketing Ppt

  1. 1. VIRAL MARKETING Introduction Ducarmois Baptiste
  2. 2. VIRAL MARKETING DEFINITION Viral or buzz marketing is a buzzword referring to marketing techniques that use pre-existing technologies to achieve other marketing objectives (such as product sales) through viral processes, analogous to the spread of viruses. Howard, Theresa (2005-06-23). "USAToday: Viral advertising spreads through marketing plans". USA Today. Retrieved 2010-05-27. June 23, 2005, 2005 What is it?
  3. 3. VIRAL MARKETING « Viral » marketing is a reference to the word « Virus », because information grow as fast as viruses. INTERNET $€$ Web 2.0 What is it?
  4. 4. VIRAL MARKETING Viral marketing must be dynamic. It needs the customers want to answer, click, and share your message. Examples: e-mailing campaigns Games and contests Blogs, informative websites,… Provide discounts E-cards How does it work?
  5. 5. VIRAL MARKETING New customers E-reputation Main objectives?
  6. 6. VIRAL MARKETING Customers alter the main message Laws Turn « flop » in « top » ! Inconvenances?
  7. 7. VIRAL MARKETING Step 1: Make it Simple less than 10 seconds What kind of campaign? Steps for a good viral campaign
  8. 8. VIRAL MARKETING Step 2: Make it Relevant Appeal to the vast majority of people Steps for a good viral campaign
  9. 9. VIRAL MARKETING Step 3: Create Sales Opportunities Goal of a marketing campaign:  Ensure to provide links / vouchers Steps for a good viral campaign
  10. 10. VIRAL MARKETING Step 4: Use the Right Technology Strong technology to support viral spread How to spread the campaign? Steps for a good viral campaign
  11. 11. VIRAL MARKETING Step 5: Reflect the Brand Company easy to recognize Message must fit to brand’s values. Previously used messages Steps for a good viral campaign
  12. 12. VIRAL MARKETING Step 6: Word of Mouse YOUR AD Steps for a good viral campaign
  13. 13. VIRAL MARKETING Step 7: Reward the User People are interested by benefits  Give them some! Steps for a good viral campaign
  14. 14. VIRAL MARKETING #10 TOP 10
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  24. 24. VIRAL MARKETING 1° What is the main objective of viral marketing ? A: find new customers, (take care of E-reputation) 2° How many steps are required in viral marketing process? A: Seven 3° Give an example of bad buzz turned into good buzz. A: La Redoute Questions
  25. 25. VIRAL MARKETING Thank you for your attention! Ducarmois Baptiste

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