Revive Energy Mints Product & Marketing Overview
<ul><li>Energy Supplements ($8 Billion) </li></ul><ul><li>Health Products ($91 Billion) </li></ul><ul><li>Superfoods ($36 ...
The Energy Product Revolution <ul><li>The Perfect ‘Designer’ Energy Product: </li></ul><ul><ul><li>Nearly 3 Years in Resea...
Energy Product Comparison Energy Product Sugar Content Caffeine Content Serve Size / Calories Est. Cost per Serving Red Bu...
Benefits to Product Retailers <ul><li>Unique New Product with High Consumer Demand </li></ul><ul><ul><li>Steady consumer g...
Retailer Benefits (Cont.) <ul><li>Product Configurations Available  </li></ul><ul><ul><li>Retail 8-mint sleeves </li></ul>...
Energy Product Market Analysis <ul><li>Energy product market projected at  $10B  by 2010. </li></ul><ul><ul><li>Energy pro...
Perceptual Map <ul><li>Competitive Advantage: While all of these energy products are approximately equivalent in perceived...
Superfood Product Market Analysis <ul><li>Superfood Market Projected at  $10.1B  by 2011. </li></ul><ul><ul><li>Exotic fru...
Perceptual Map <ul><li>Product Differentiation: Much of Revive’s growth rate can be attributed to the fact that it operate...
The Product <ul><li>Revive is Unlike Any Other Energy Product: </li></ul><ul><ul><li>Unique Superfood + Energy Blend Combo...
Revive Superfoods Overview <ul><li>The Superfood Components of Revive: </li></ul><ul><ul><ul><li>Superfoods = Antioxidants...
Superfood Overview Continued <ul><ul><ul><li>Goji Berry  </li></ul></ul></ul><ul><ul><ul><ul><li>Rich in antioxidants, car...
Purchasing Revive Mints 2-Packs can be purchased in pre packaged Displays (17 Packs Per Display Box, 12 Boxes per Case) Al...
Pricing Approaches and Available Margin & Profit <ul><li>has prepared several pricing matrices for retail.  Margins provid...
Retail Margin Opportunity 2-Mint Sleeve Retailing for $0.99  (Pricing Same for Bulk or Display Ready Case)  Case Volume Co...
Retail Margin Opportunity 8-Mint Sleeve Retailing for $3.00 Case Volume Cost per Case (10 Boxes) Cost per Box (12 Sleeves)...
Recessive Economics <ul><li>In our current state of recession, consumers have displayed a trend of decreased spending in g...
Presentation Conclusion <ul><li>Questions? </li></ul><ul><li>Additional Information: </li></ul><ul><ul><li>http://www.rylo...
 
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Revive Energy Mints

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Revive Energy Mints

  1. 1. Revive Energy Mints Product & Marketing Overview
  2. 2. <ul><li>Energy Supplements ($8 Billion) </li></ul><ul><li>Health Products ($91 Billion) </li></ul><ul><li>Superfoods ($36 Billion) </li></ul><ul><li>Fresh Breath ($10 Billion) </li></ul>Revive Energy Mints are Capturing the 4 Hottest Growing Consumer Segments!
  3. 3. The Energy Product Revolution <ul><li>The Perfect ‘Designer’ Energy Product: </li></ul><ul><ul><li>Nearly 3 Years in Research & Development. </li></ul></ul><ul><ul><ul><li>Optimized Energy Delivery: </li></ul></ul></ul><ul><ul><ul><ul><li>85 mg of caffeine in each Revive Energy Mint. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>More caffeine than one can of the leading energy drink. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Proprietary energy delivery formula: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Energy boost is realized faster than drinks. </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Perfected Product Formula: </li></ul></ul></ul><ul><ul><ul><ul><li>Product flavor optimized via consumer testing. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sugar-free: No diabetic issues. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Safe, stable, and sterile product. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Produced in FDA Licensed, cGMP Facility. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>No liquid components. </li></ul></ul></ul></ul>
  4. 4. Energy Product Comparison Energy Product Sugar Content Caffeine Content Serve Size / Calories Est. Cost per Serving Red Bull™ Energy Drink 27g 80 mg 8.3 fl oz / 110 $2.99 Rockstar™ Energy Drink 60g 80 mg 8.0 fl oz / 130 $2.99 Full Throttle™ Energy Drink 29g 72 mg 8.0 fl oz / 111 $2.99 0g 85 mg 1 mint / 4 $0.38 (8 mints/pkg) Vojo Extreme™ Energy Mints 0g 10 mg 1 mint / 0 $0.08 (40 mints/pkg) 5 Hour Energy ™ 0g unknown 2 fl oz / 4 $2.99 Red Bull ™ Sugar-Free 0g 80 mg 8.3 fl oz / 10 $2.99
  5. 5. Benefits to Product Retailers <ul><li>Unique New Product with High Consumer Demand </li></ul><ul><ul><li>Steady consumer growth trends. </li></ul></ul><ul><ul><ul><li>65% of Persons 13-35 have used an energy product of some kind. </li></ul></ul></ul><ul><ul><ul><ul><li>Strong repeat clientele base. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Large marketable audience </li></ul></ul></ul></ul><ul><ul><li>High profit margins and ROI. </li></ul></ul><ul><ul><ul><li>Initial Retail margin for either retail option (2-pack or 8-pack) is 30-50%. </li></ul></ul></ul><ul><ul><ul><ul><li>Flexible price points with volume discounts available. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Source: Mintel Energy Products Report – 2007. </li></ul></ul></ul></ul>
  6. 6. Retailer Benefits (Cont.) <ul><li>Product Configurations Available </li></ul><ul><ul><li>Retail 8-mint sleeves </li></ul></ul><ul><ul><ul><li>Retail & snack/soda vending solution. </li></ul></ul></ul><ul><ul><ul><ul><li>1x 8-Mint Sleeve is content-equivalent to eight energy drinks. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Fraction of the cost. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Point of purchase marketing materials. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Retail stands, aisle display racks, etc. </li></ul></ul></ul></ul></ul><ul><ul><li>Retail 2-mint ‘ 8-Hour Power Pack ’ mid-price retail solution for countertop displays. </li></ul></ul><ul><ul><ul><ul><li>Dominant price point and easy access for spontaneous purchases. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bridge the gap between bulk vending and 8-mint sleeves. </li></ul></ul></ul></ul>
  7. 7. Energy Product Market Analysis <ul><li>Energy product market projected at $10B by 2010. </li></ul><ul><ul><li>Energy product market has grown by approximately 50% year over year since 2001. </li></ul></ul><ul><ul><li>Sugar-free energy products show highest growth. </li></ul></ul><ul><ul><ul><li>2x the growth rate of sugar-based energy products. </li></ul></ul></ul><ul><ul><ul><li>Revive Energy Mints™ are both sugar-free and low-calorie. </li></ul></ul></ul>Sources: * Mintel Energy Product Report – 2006 ** Soda With Buzz, Forbes, Kerry A. Dolan, 03.28.05 *** Super Foods and Drinks…Market Report, Hughes - 2007 **** Goldman Sachs: Energy Product Market Outlook - 2006
  8. 8. Perceptual Map <ul><li>Competitive Advantage: While all of these energy products are approximately equivalent in perceived energy content, Revive provides its product at a much lower cost to the consumer, with 2-mint, ‘8-Hour Power Packs’ only costing 1/3 the price of an energy drink or energy shot. </li></ul>
  9. 9. Superfood Product Market Analysis <ul><li>Superfood Market Projected at $10.1B by 2011. </li></ul><ul><ul><li>Exotic fruits are the leading segment of this industry. </li></ul></ul><ul><ul><ul><li>Acai and Goji, two exotic fruits, show ~400% Market Growth. </li></ul></ul></ul><ul><ul><ul><ul><li>Both of these fruits are included in the Revive Energy Mints™ Superfood Blend. </li></ul></ul></ul></ul>
  10. 10. Perceptual Map <ul><li>Product Differentiation: Much of Revive’s growth rate can be attributed to the fact that it operates within a non-contested area of the energy product market. </li></ul>
  11. 11. The Product <ul><li>Revive is Unlike Any Other Energy Product: </li></ul><ul><ul><li>Unique Superfood + Energy Blend Combo: </li></ul></ul><ul><ul><ul><li>Energy Blend </li></ul></ul></ul><ul><ul><ul><ul><li>Guarana + Caffeine + Green-Tea Extract + Ginseng. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>85 mg of Caffeine per each mint. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>1x 16mm mint is energy-equivalent to 1x 8 floz Red Bull ®. </li></ul></ul></ul></ul><ul><ul><ul><li>Superfood Blend </li></ul></ul></ul><ul><ul><ul><ul><li>Superfoods are defined as having exceptional health or other benefits, such as improving immunity, energy or circulation. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Revive contains a unique triple-Superfood blend. More about Superfoods… </li></ul></ul></ul></ul>
  12. 12. Revive Superfoods Overview <ul><li>The Superfood Components of Revive: </li></ul><ul><ul><ul><li>Superfoods = Antioxidants </li></ul></ul></ul><ul><ul><ul><ul><li>Revive is seated upon the &quot;Cutting edge&quot; of antioxidant nutrition by way of focusing upon the new and unique classes of compounds contained in the Superfood extracts that are in each Revive Energy Mint: Xanthones, Goji polysaccharides and Zeaxanthins. </li></ul></ul></ul></ul><ul><ul><ul><li>A ç ai Berry ( Pronouced Ah-sye-ee ) </li></ul></ul></ul><ul><ul><ul><ul><li>Rich in Omega Fatty Acids commonly found in Salmon, as well as amino acids, antioxidants and proteins. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Acai is touted as one of the healthiest and most nutritious foods in the world. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Acai has long been a premiere leader of the Superfood product market, second only to Pomegranate. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ This little berry is one of the most nutritious and powerful foods in the world” – Dr. Nicholas Perricone CEO of NV Perricone MD, Ltd. </li></ul></ul></ul></ul>
  13. 13. Superfood Overview Continued <ul><ul><ul><li>Goji Berry </li></ul></ul></ul><ul><ul><ul><ul><li>Rich in antioxidants, carotenoids and b-Vitamins. The Goji is believed to improve skin health and support overall metabolic and immune system health. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Goji antioxidants have been determined to be equivalent to that of vitamin C according to a study in the Journal of Ethnopharmacology. </li></ul></ul></ul></ul><ul><ul><ul><li>Mangosteen Fruit </li></ul></ul></ul><ul><ul><ul><ul><li>Fruit native to Southeast Asia and other Equatorial Regions. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Long history of uses in herbal and traditional medicine. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Contains over 40 Xanthones (Zan-thones). </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Xanthones are some of the most powerful antioxidants known to science, with one study showing them to surpass the antioxidant strength of Vitamin C. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>It is the Inedible portion of the fruit that contains the beneficial compounds, and this is what is utilized in Revive mints. </li></ul></ul></ul></ul>
  14. 14. Purchasing Revive Mints 2-Packs can be purchased in pre packaged Displays (17 Packs Per Display Box, 12 Boxes per Case) All 8-Packs come in prepackaged display cases (12 Packs Per Display Box, 10 Boxes per Case) 2-Packs can also be bought in bulk orders for a Display Rack or for Vending Machines (250 a Case) *We sell Display Racks
  15. 15. Pricing Approaches and Available Margin & Profit <ul><li>has prepared several pricing matrices for retail. Margins provided are only suggested amounts, and markup can be negotiated per account, besides the selling price for 2-mint packs ($.99). </li></ul>*Profit margin is calculated based on Price for the benefit of Retailers.*
  16. 16. Retail Margin Opportunity 2-Mint Sleeve Retailing for $0.99 (Pricing Same for Bulk or Display Ready Case) Case Volume Cost per Case Cost per Power Pack (2 mints) Retailer Margin (1 Power Pack) 1-25 Cases $162.50 $0.65 34% 25-50 Cases $155.00 $0.62 37% 50-100 Cases $150.00 $0.60 39% 100-250 Cases $142.50 $0.57 42% 250-500 Cases $137.50 $0.55 44% 500+ Cases $125.00 $0.50 49%
  17. 17. Retail Margin Opportunity 8-Mint Sleeve Retailing for $3.00 Case Volume Cost per Case (10 Boxes) Cost per Box (12 Sleeves) Cost per Sleeve (8 mints) Retailer Margin (1 sleeve) 1-5 Cases $237.6 $23.76 $1.98 34% 6-20 Cases $230.40 $23.40 $1.92 36% 21-50 Cases $223.2 $22.32 $1.86 38% 50-75 Cases $208.80 $20.88 $1.74 42% 75-100 Cases $201.60 $20.16 $1.68 44% 100-250 Cases $187.20 $18.72 $1.56 48% 250+ Cases $180.00 $18.00 $1.50 50%
  18. 18. Recessive Economics <ul><li>In our current state of recession, consumers have displayed a trend of decreased spending in general, and increased spending on cheaper goods. Revive operates at the low-price end of the energy product spectrum, making it a more desirable product during a recession for both you and the consumer. </li></ul>
  19. 19. Presentation Conclusion <ul><li>Questions? </li></ul><ul><li>Additional Information: </li></ul><ul><ul><li>http://www.ryloproducts.com </li></ul></ul>

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