Study day communicating-in political world


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Communicating in a Political World
Gregory Stafford
Public Affairs and Government Relations Manager

Published in: Health & Medicine
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Study day communicating-in political world

  1. 1. Communicating in a Political World Gregory Stafford Public Affairs and Government Relations Manager
  2. 2. Role of the Public Affairs Officer Raise the profile of Occupational Therapists in general and the College specifically Build relationships with and influence politicians and key stakeholders Co-ordinate and manage the public affairs activity of the College Communicate with members about influencing activity Encourage and facilitate members to influence
  3. 3. How and Whom COT Influences Government and Civil Service Parliamentary (Westminster and the devolved legislatures) Politicians Party Conferences Stakeholders and Partners
  4. 4. What is Politics? Politics is a process by which groups of people make collective decisions. The term is generally applied to behaviour within governments, but politics has been observed in other group interactions, including corporate, academic and religious institutions. It consists of social relations involving authority or power and refers to the regulation of a political unit[and to the methods and tactics used to formulate and apply policy.
  5. 5. Secretaries of State Secretary of State for Work and PensionsSecretary of State for Health Secretary of State for EducationSecretary of State for Communities and Local Government
  6. 6. Government Junior Ministers Department for Work and Pensions Minister of State – Chris Grayling MP Minister of State – Steve Webb MP Parliamentary Under Secretary of State – Maria Miller MP Parliamentary Under Secretary of State (Minister for Welfare Reform) – Lord Freud Department of Health Minister of State – Paul Burstow MP Minister of State – Simon Burns MP Parliamentary Under Secretary of State – Anne Milton MP Parliamentary Under Secretary of State – Earl Howe Department for Education Minister of State – Sarah Teather MP Minister of State – Nick Gibb MP Parliamentary Under Secretary of State – Tim Loughton MP Department for Communities and Local Government Minister of State – Greg Clark MP Minister of State – Grant Shapps MP Parliamentary Under Secretary of State – Andrew Stunell OBE MP Parliamentary Under Secretary of State – Bob Neill MP Parliamentary Under Secretary of State – Baroness Hanham CBE
  7. 7. Devolved Administrations Northern Ireland Michael McGimpsey MLA Minister for Health, Social Services and Public Service Wales Edwina Hart MBE AM Minister for Health and Social Services London James Cleverly Chairman of Health and Public Services Committee Scotland Nicola Sturgeon MSP Deputy First Minister and Cabinet Secretary for Health & Wellbeing
  8. 8. Liberal/Conservative Government Priorities Increase NHS spending above rate of inflation but deeper service spending efficiencies Create a patient-led NHS – Choice agenda Measure health outcomes Put healthcare professionals in charge of delivering care Focus government action on improving public health Reform long-term care Local Government budgets will be cut
  9. 9. Labour Party Priorities Pre-Election: Maternity, Dentistry, Mixed- Sex Wards, Healthcare/Hospital Acquired Infections. Preventative healthcare through routine check-ups for the over-40s. More personal care, with the right in law to choose from any provider who meets NHS standards of quality. New National Care Service to ensure free care in the home.
  10. 10. So What Is Being Done? COT’s General Election Manifesto Follow Up Letters to Secretaries of State and Ministers Party Political Conferences New MP Briefings Manifestos for the Devolved Administrations Responses to Consultations
  11. 11. How Political Are You? Are you registered to vote? Have you ever voted? Do you know who your local MP is? Do you know if your MP has a safe or marginal seat?
  12. 12. Why Become Politically Interested? Occupational therapy regarded itself until recently as an apolitical profession. However, during the first years of the century OTs began to be concerned with a range of political questions as they expressed dissatisfaction with the way in which practice is constrained by events outside their control. Occupational therapy, indeed all of health and social care is inescapably political. Just as OTs are social activists in opening up occupational opportunities they are also agents of social control.
  13. 13. Why Should You Influence? Externally focused ambitions: •Improve the service user experience •Add something to the development of the profession •Make systems more efficient, more client centred, more occupation focused •Draw attention to problems, protect people •Share good practice, good ideas •Help other professionals develop and succeed
  14. 14. Why Should You Influence? Internally focused ambitions: •A higher status job, promotion •To be regarded as an expert in your field •More money, benefits, travel, autonomy, •To change career direction •Start a business •To be invited to award ceremonies and gala dinners
  15. 15. Ten Key Skills for Influencing 1. Develop awareness in your chosen area –national and local 2. Your reputation precedes you –do the simple things well and treat others well 3. Develop and nurture your networks. Treat everything as an opportunity. 4. Find useful allies with similar values 5. Use a range of methods to influence
  16. 16. Ten Key Skills for Influencing 6. Get the message right, offer solutions and understand their implications 7. Find the right person to speak to and consider their hooks and drivers 8. Use evidence- qualitative and quantitative, do a pilot 9. Create opportunities, take calculated risks 10. Time and persistence required
  17. 17. Who should be in Your Network? People in similar areas of practice People from relevant voluntary groups and charities Educators and researchers in the field People in your professional organisation Journal contacts People involved in national policy
  18. 18. K K K K K K K K J K K K K K K K J J J K K J Make contacts Make friends Be visible and credible?J Ask for things J J J J Get your friends involved
  19. 19. How Can Members Influence? Respond to COT’s calls for evidence Contact your local politicians Volunteer to host politicians Contact COT and its Officers Get involved locally and nationally
  20. 20. Contact Local Politicians
  21. 21. Contact Details Email: Direct Telephone: 020 7450 2318 Mobile Telephone: 07973 119625