Everybody...✤ As of 2012... ✤ 78% of Canadians are on Facebook; almost 26 million people! ✤ 30% of Canadians are on Twitter; that’s +9 million people!✤ As of 2011, 35% of Canadians are on a social networking site every single day; in 2010 it was 19%✤ 2/3 of 35-54 yr olds, and 40% of those over 55 use social networking sites✤ 37% of Canadian women are online every single day vs 24% of Canadian men
It is all about survival...survival rates for Canadian small businesses decline over time.
Social media is not going away...choose wisely
✤ service industry/professional✤ Over 100 million users, worldwide✤ LinkedIn users in Canada have more than doubled to 14% from 6% in 2009✤ As soon as you connect IRL, connect online too✤ LinkedIn network updates via newsletter; the perfect reason to reach out
✤ What do you like? What are you interested in? Who do you want to connect with? ✤ arts, culture, technology, community, sports✤ Start locally ✤ Stratford, Cambridge, Kitchener, Waterloo, London, Guelph✤ Find your community; start with one follow, then see who they follow✤ Lists, lists, lists, lists! Use lists on the main Twitter site or any application (such as Tweetdeck) that supports them
✤ Do share daily updates with your community✤ Share pictures✤ Create events that can be exported to calendars✤ Do NOT have your Twitter feed automatically update your Facebook status/page updates
✤ ignore this platform at your own peril✤ currently the 2nd most popular social network platform✤ integrated, seamless experiences✤ will surpass third party solutions for use (i.e. Skype, MS Office)✤ Communities will take off in the next year
It’s not enough to connect onlineget out there and connect in real life