How Social Media Can Help Your Business Grow

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Karen Schulman Dupuis' presentation on social media and small business on behalf of the Stratford Perth Centre for Business.

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How Social Media Can Help Your Business Grow

  1. 1. How Social Media Can Take your Business to the Next Level or...Social Media doesn’t have to be a four letter word... with Karen Schulman DupuisThursday, 24 November, 11
  2. 2. DON’T BE OVERWHELMED...HELP IS OUT THEREThursday, 24 November, 11
  3. 3. WHAT THIS PRESENTATION IS NOT... DON’T TRY TO DRINK FROM THE FIRE HOSEThursday, 24 November, 11
  4. 4. IT’S ALL ABOUT THE CONVERSATION IF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIESThursday, 24 November, 11
  5. 5. KAREN SCHULMAN DUPUIS ABOUT.ME/KARENSDThursday, 24 November, 11
  6. 6. COMMUNITY TWEETUPS, MEETUPS & VOLUNTEERINGThursday, 24 November, 11
  7. 7. SBCN LINDA & DAVE OCKWELL-JENNERThursday, 24 November, 11
  8. 8. Social Media Idol Submission I was given the title of “Stratford’s Queen of I received an email from LinkedIn for being I have two blogs: Curator of Dialogue and Twitter” by the CEO of the Stratford Public user #740347 (although my friend was Siddhartha’s Daughter. Library. #39955) and I have over 500 connections on LinkedIn, almost entirely consisting of I am a producer on two films, both of which I’ve tweeted naked. people that I have actually worked with or were successfully funded through met in real life. Kickstarter. Lemonade: Detroit and I’ve tweeted over 29 thousand times and GirlWalk//AllDay. have just under 2800 followers currently. I am a Foursquare Superuser. I currently hold 40 Foursquare mayorships and have check- I have a video as part of the MoMA Andy I consider my closest SocMed community ins in Toronto, NYC, Paris and of course, Warhol Motion Pictures 2010 Exhibit. from London to Kitchener-Waterloo to Stratford, London and K-W too. Toronto, and I recently hosted a Tweetup in I have participated in a podcasting panel, my backyard with tweeple from London, K- I micro-volunteer my social media titled “The Future of Media” hosted by W and Stratford attending. experience and knowledge to help (mostly) Perpetual Radio Networks/Third Ocean, and nonprofits via Sparked. another most recently via TWiLT.ca. I voluntarily run the twitter accounts for three organizations, as well as four of my own. I provided the social media strategy for the I have been profiled by Cisco and WXN successful mayoral candidate for the City of (Women’s Executive Network). I have spoken publicly about the impact of Stratford’s last municipal election, Mayor social media and digital media on behalf of Dan Mathieson. I am a member of Canadian Women in Gallery Stratford and the City of Stratford’s Technology, the Waterloo Chapter. Rhyzome Networks. I voluntarily provided social media consulting for four candidates in The City of Stratford I attended the Contact Summit Conference I organize Stratford’s Ignite events, with two Council race. in NYC in October2011. successful events to date. I have been selected to attend the She’s I was an early member of Wired Women I hold the licence, host, and blog for the Connected Conference, one of 200 Digitally Toronto and profiled in an article titled: Social Media Breakfast Stratford chapter. Influential women to be chosen. "Wanted: Very Cool Women to Dispel the "Geeky" Images Associated with Tech My Klout score is currently 55. I was invited to attend TEDxWaterloo, Professionals" back in September 2000. I’m an early adopter of many social media TEDxUW, and attended the inaugural Ignite Waterloo event. I’ve held the same domain since 1999 environments, including about.me, (www.ohmygawd.com). I had a personal visualize.me, Quora, Gist, Hashable and I am currently curating a project titled “Blind website on Yahoo’s Geocities. Klout. I have a Zoompass account. Eye Stratford”, incorporating Twitter, Facebook, photography and video. The first nine pages of a Google search on my name are almost all entirely relevant to I used Google Wave (while it was around) me directly. and am actively engaging in Google+.Thursday, 24 November, 11
  9. 9. HOW CAN YOU MANAGE IT ALL?Thursday, 24 November, 11
  10. 10. CHOICES WHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?Thursday, 24 November, 11
  11. 11. WHERE DO YOU START?Thursday, 24 November, 11
  12. 12. YOU CAN’T SAY ENOUGH ABOUT PLANNING @DANODIGITALThursday, 24 November, 11
  13. 13. WHAT’S MOST IMPORTANT TO YOU? SALES OPPORTUNITIES NETWORK GROWTH BEING REGARDED AS AN INDUSTRY LEADER HAVING INFLUENCE COMMUNITY LEADER ......? THESE ARE NOT NECESSARILY MUTUALLY EXCLUSIVEThursday, 24 November, 11
  14. 14. Over 100 million users, worldwide LinkedIn users in Canada have more than doubled to 14% from 6% in 2009 As soon as you connect IRL, connect online too LinkedIn network updates via newsletter; the perfect reason to reach outThursday, 24 November, 11
  15. 15. What do you like? What are you interested in? Who do you want to connect with? arts, culture, technology, community, sports Start locally #kwawesome, @themuseum, @communitech, @smbwr, @TEDxWaterloo, @sbcncanada Find your community; start with one follow, then see who they follow Lists, lists, lists, lists! Use lists on the main Twitter site or any application (such as Tweetdeck) that supports themThursday, 24 November, 11
  16. 16. Do share daily updates with your community Share pictures Create events that can be exported to calendars Do NOT have your Twitter feed automatically update your Facebook status/page updatesThursday, 24 November, 11
  17. 17. EVENTS TO CONNECT LOCAL AND CLOSE TO LOCALThursday, 24 November, 11
  18. 18. Social Media Stats 1/2 of ALL Canadians are online; 60% of those are on social networks (that’s 17 million) As of 2011, 35% of Canadians are on a social networking site every single day; in 2010 it was 19% 2/3 of 35-54 yr olds, and 40% of those over 55 use social networking sites 37% of Canadian women are online every single day vs 24% of Canadian men 86% of Canadians that are online are also on Facebook 20% of Canadians use TwitterThursday, 24 November, 11
  19. 19. CAVEATSThursday, 24 November, 11
  20. 20. IT’S NOT ABOUT THE NUMBERS!!Thursday, 24 November, 11
  21. 21. BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”Thursday, 24 November, 11
  22. 22. Thursday, 24 November, 11
  23. 23. BEWARE: THE ECHO CHAMBERThursday, 24 November, 11
  24. 24. RESOURCESThursday, 24 November, 11
  25. 25. MASHABLE.COM Guidebook to Facebook, Twitter @danodigital | www.danodigital.com http://www.slideshare.net/danodigital/develop- yourdigitalroadmap-guide https://twitter.com/#!/karensd/local The Tweetstock Guide to Twitter by Kevin A. Magee @unmarketingThursday, 24 November, 11

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