What make tiki different ?
Tiki – Shopping joy
Tiki – Search
Tiki – Saving
Prestigious- Good customer care
But for most people, Tiki.vn is mainly associated with only books
However, personal care is completely different from books
and Tiki.vn cannot apply these customer values to this
What we will do ?
Raise customer awareness of personal care products sector
Increase the amount of people buy personal care product on
Gain the reputation in the book sector as well.
Increase sale by 15%
Income : average and above average
Familiar with buying book at
So Why they don’t buy personal care products like books???
When e-commerce joins in VN and personal care products were sold online, a lot
of people think that they like buying personal care products from
supermarkets/groceries rather than buying it online.
It’s not because they don’t believe in the quality of products or services. But their
habit of buying in supermarkets/groceries has became culture, which is the only
way they think about when they have the demand of using personal care products.
96% Women have the habit of want to experience their products
95% Women want to try products before using
89% Women buy products directly in supermarkets/groceries
So why them like buy in that place ?
Because of …
I only believe
when I Touch
They want to SMELL, SEE, FEEL, CONTACT, COMPARE
the product before they truly believe in it
Everyone wants to be happy during
Tet. So have you prepared anything
for yourself yet?
Everyone wants to be beautiful this
Tet. Buying Tiki personal care
products makes people inspired by
Let your beauty
blossom this Tet.
Let your beauty
blossom with Tiki
This year, Tiki holds
the biggest New
event” online in
Go to the Event,
take the greatest
moment to get big
Re-confirm key message
Amplify the campaign in
Phase 2: Surprise Touch
Phase 1: Read your flavor
Online flash banner
Print ad, PR
Newspaper: 2!, Hoa học trò, ione,
SMS, Online ad banners, email.
Phase 4: Touch smart
TVC: Report documentation
Phase 3: Touch the
Website, Tiki fanpage
Event online on tiki.vn
PR: magazines, newspaper
Read your flavor
One bookmark in each book
On the bookmark has a rubbing piece which you can rub on it and the example of personal
care products will appear on you finger.
Information about personal care products and attractive people to Get your surprise on Tiki.vn
Online banner, SMS, email, article on website about :
Everyone wants to be happiness during Tet. So have you prepared for yourself yet?
Everyone wants to be beautiful this Tet. Buy Tiki personal care to make people inspire by you.
If you’re beautiful in Tet, you’ll be beautiful for the rest of the year
Talk online about Tet:
What do you prepair something for Tet?
What do you think about beauty in Tet?
Photo storyboard about beauty in Tet.
Share tips that make you more beautiful in Tet
Raise awareness about COUNTDOWN event in Tet campain:
Share information about event online, make people surprise by flash banner
about COUNTDOWN event
PR on Print: Announcement for the event
Touch the experience
In each day, Buy personal care products with price COUNTDOWN from high to free
Choose the best time which is happiest for you to buy suitable price
If you are faster than others you can buy lower price
Event report on TV,Facebook, Twitter…
Create album images: Beauty Collection
Safe, reliable and economical online shopping handbook is in personal
care products item, guides women to select products properly
Lucky draw online
Brand Influence survey
Expected number of
Access number statistics
25 000 like
7 000 comment
Sales up 15%