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Communication Package TNT Analysis [Presentation] - Advertising MKT 3362

Presentation from Advertising MKT 3362: analyze advertisement from Turner Network Television (TNT)

Ads Video: A dramatic surprise on a quiet square.
Created by Duval Guillaume Modem , an Belgian agency.
The ad was shot on March 3 and posted online on April 11.
Got 4.5 million views in its first 24 hours; 20 million in a week; and 30 million in two.
The video is set to be one of the most viral ads of the year.

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Communication Package TNT Analysis [Presentation] - Advertising MKT 3362

  1. 1. TROY UNIVERSITY MKT 3362 MONDAY AFTERNOON INSTRUCTOR: MR. NGO DINH QUOC
  2. 2. • Le Huu Nhan • Hoang Thanh Quang • Hoang Tuan Minh • Nguyen Phuong Uyen Prepared This Presentation Group members
  3. 3. ADVERTISEMENT ANALYSIS Where do we go now?
  4. 4. OBJECTIVES4
  5. 5. 1. TNT ‘s BACK GROUND 2. ADS INFORMATION 3. ADS VIDEO 4. CONCLUSION OBJECTIVES4
  6. 6. BACK GROUND of TURNER NETWORK TELEVISION 1
  7. 7. •Turner Network Television (TNT) is an US cable TV channel created by media mogul Ted Turner & owned by the Turner Broadcasting System division of Time Warne. • In 2007, TNT has re-launched local versions of the channel in Spain, Germany, Turkey and Belgium with more European countries. • European, Australian, Latin American, Spanish and Asian versions of TNT were launched in the 1990s.
  8. 8. TNT logo used from October 3, 1988 until June 11, 2001. On June 12, 2001, TNT relaunched itself, with a new logo and a new slogan, "We Know Drama“ In 2004, TNT became the first Turner channel to begin broadcasting in high definition. Programs broadcast by TNT: dramma, Syndicated series and films, Sports, NCAA Men's Basketball Tournament,..
  9. 9. ADVERTISEMENT2
  10. 10. • Ads Video: A dramatic surprise on a quiet square. •Created by Duval Guillaume Modem , an Belgian agency. • The ad was shot on March 3 and posted online on April 11. • Got 4.5 million views in its first 24 hours; 20 million in a week; and 30 million in two. •The video is set to be one of the most viral ads of the year.
  11. 11. ADVERTISEMENT APPROACHES
  12. 12. A big red button was placed ‘on an average Flemish square of an average Flemish town’. WOULD YOU PRESS THIS BUTTON?
  13. 13. 3
  14. 14. THE SENDER • Marketing ethos •Marketing goal
  15. 15. The message Denotative meaning Connotation meaning
  16. 16. The message • Ideology purpose
  17. 17. The message  Symbolic sign
  18. 18. The message  Resonance strategy  Local market campaign
  19. 19. 3
  20. 20. THE RECEIVER Internal target audience External target audience
  21. 21. OUR GROUP FROM TNT’s ADVERTISMENT ANALYSIS 4
  22. 22. CONCLUSION • This continues the sermon as far as good viral videos are concerned. • It has great content that is created rather than recycled, and it comes courtesy of TNT at the end of the video, rather than plastering TNT logos throughout…although it might have been a nice touch to have some actual or simulated TNT in the middle of all that drama. • It’s a fantastic ad and it’s been watched more than 30 millions times
  23. 23. References • http://www.tntdrama.com/ • http://www.yourlogoresources.com/tnt-logo/ • http://www.businessinsider.com/how-a-belgian- agency-made-one-of-the-most-viral-videos-of- this-year-2012-5?op=1#ixzz1w2uzesaJ
  24. 24. Thank you!!!

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