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RICH LACYVice President, Emerging BrandsHGTV - Scripps Networks Interactive
WHAT WE’LL COVER...What are The Doory Awards / History & BackgroundThe 2013 Doory AwardsWhy Participate?Tips for Getting S...
WHAT ARE THE DOORYS? The Doory Awards celebrate America’s Best Homes for Sale    •   Think of them as the “People’s Choice...
LAST YEAR’SAWARDS...180 nominees representing more than 150 individualbrokerages in 36 states   •   16.1 million page view...
2012 OVERALLWINNERBrodie CallenderMacArthur Sotheby’s International RealtyKamuela, Hawaii
2013 DOORYAWARDSFrontDoor and Zillow have teamed up for this year’s awards             www.nominatedoory.com
2013 DOORYAWARDSFrontDoor and Zillow have teamed up for this year’s awards.   •   Finalists chosen by HGTV and Zillow edit...
2013 CATEGORIESHome Styles: Craftsman, Mediterranean, Mid-Century Modern & VictorianHomes Outside the Box: Tiny Homes, Con...
WHY PARTICIPATE?Incredible exposure for your listing, and prestige for you andyour brokerage. Finalists will receive:   • ...
DOORYAWARDS  TIPSwww.nominatedoory.com
BE JUDICIOUS WITHYOUR NOMINATIONSUBMISSIONS
2MAKE SURE YOUHAVE REALLYGREAT PHOTOS
PRICE POINTDOESN’T MATTER!          3
4GET OUT THE VOTE!
IMPORTANT INFO:•   Last day to nominate    your listing is March 31st    at nominatedoory.com•   Voting begins May 1st.   ...
#goodluck  www.nominatedoory.com
HGTV Frontdoor Doory Award Details
HGTV Frontdoor Doory Award Details
HGTV Frontdoor Doory Award Details
HGTV Frontdoor Doory Award Details
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HGTV Frontdoor Doory Award Details

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Special guest Rich Lacy from HGTV Frontdoor joined us as co-host at Zillow Academy to share the details and benefits of the upcoming 2nd Annual Doory Awards. It's not too late to sign up your listing in one of the categories mentioned in the recorded webinar and presentation above.
To watch the video version of the recording, go to: http://www.youtube.com/watch?v=T85WbzHjcnI

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HGTV Frontdoor Doory Award Details

  1. 1. RICH LACYVice President, Emerging BrandsHGTV - Scripps Networks Interactive
  2. 2. WHAT WE’LL COVER...What are The Doory Awards / History & BackgroundThe 2013 Doory AwardsWhy Participate?Tips for Getting Selected as a Finalist / WinningImportant Dates & URLs
  3. 3. WHAT ARE THE DOORYS? The Doory Awards celebrate America’s Best Homes for Sale • Think of them as the “People’s Choice” awards meets real estate • Debuted on HGTV’s FrontDoor.com in 2012 • Grew out of a desire to show America that there were amazing homes for sale, despite the perception that it was a stale marketwww.nominatedoory.com
  4. 4. LAST YEAR’SAWARDS...180 nominees representing more than 150 individualbrokerages in 36 states • 16.1 million page views on HGTV’s FrontDoor.com • 20 categories: various price ranges, amazing locations, unique features, specific rooms • Winners in each category + “favorite overall home” winner • The “winner” is the listing agent; received trophy and commemorative badge for website/marketing efforts www.nominatedoory.com
  5. 5. 2012 OVERALLWINNERBrodie CallenderMacArthur Sotheby’s International RealtyKamuela, Hawaii
  6. 6. 2013 DOORYAWARDSFrontDoor and Zillow have teamed up for this year’s awards www.nominatedoory.com
  7. 7. 2013 DOORYAWARDSFrontDoor and Zillow have teamed up for this year’s awards. • Finalists chosen by HGTV and Zillow editors... • You can nominate your listing NOW through March 31st at nominatedoory.com • To be eligible, your listing must be active on Zillow at time of submission • Finalists will be notified mid-April • America starts voting May 1; Winners announced in June www.nominatedoory.com
  8. 8. 2013 CATEGORIESHome Styles: Craftsman, Mediterranean, Mid-Century Modern & VictorianHomes Outside the Box: Tiny Homes, Converted Homes, You Live Where?,Homes of TomorrowLifestyles & Stages: Homes for Hipsters, Family-Friendly Homes, DIY DreamHomes, Homes of the 1 PercentLuxury Homes & Places: Waterfront Escapes, The Great Outdoors, CityStunners, Celebrity HomesRooms & Spaces: Kitchens, Bathrooms, Front Doors, Outdoor Retreats www.nominatedoory.com
  9. 9. WHY PARTICIPATE?Incredible exposure for your listing, and prestige for you andyour brokerage. Finalists will receive: • Press release for local media • Social media toolkit with imagery you can use on Facebook & Pinterest to help spread the word and get out the vote • Finalist badges you can use on your website and in your ongoing marketing efforts www.nominatedoory.com
  10. 10. DOORYAWARDS TIPSwww.nominatedoory.com
  11. 11. BE JUDICIOUS WITHYOUR NOMINATIONSUBMISSIONS
  12. 12. 2MAKE SURE YOUHAVE REALLYGREAT PHOTOS
  13. 13. PRICE POINTDOESN’T MATTER! 3
  14. 14. 4GET OUT THE VOTE!
  15. 15. IMPORTANT INFO:• Last day to nominate your listing is March 31st at nominatedoory.com• Voting begins May 1st. Readers can vote each day during May on both frontdoor.com/doorys and facebook.com/ zillow.• See last year’s winners at frontdoor.com/doorys
  16. 16. #goodluck www.nominatedoory.com

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