Blogging Establish Yourself As The Local Expert

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Establishing Yourself as The Local Community Expert. How and Why REALTORS Blog.

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Blogging Establish Yourself As The Local Expert

  1. 1. Social Network Marketing <ul><li>Blogging - Establish yourself as a local expert </li></ul>Brad Andersohn Community Manager
  2. 2. What is a blog? <ul><li>A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video </li></ul>
  3. 3. Why Realtors® Blog <ul><li>Establish Expertise with Consumer </li></ul><ul><ul><ul><li>Local Market Knowledge </li></ul></ul></ul><ul><ul><ul><li>Transactional Expertise </li></ul></ul></ul><ul><ul><ul><li>Hyper-Local Information </li></ul></ul></ul>
  4. 4. Local Market Knowledge <ul><li>Pricing trends </li></ul><ul><li>Inventory </li></ul><ul><li>Analysis of Data **** </li></ul><ul><li>Expertise </li></ul>
  5. 5. Transactional Expertise <ul><li>The process </li></ul><ul><li>Pricing opinions </li></ul><ul><li>Marketing Strategies </li></ul><ul><li>Negotiation </li></ul>
  6. 6. Hyper-Local Information <ul><li>Neighborhood Information </li></ul><ul><li>Quality of Life </li></ul><ul><li>School Information </li></ul><ul><li>Nuances </li></ul>
  7. 7. Why Realtors® Blog <ul><li>Auxiliary Benefits to your Business </li></ul><ul><ul><ul><li>SEO </li></ul></ul></ul><ul><ul><ul><li>Sharing of Knowledge </li></ul></ul></ul><ul><ul><ul><li>Camaraderie </li></ul></ul></ul>
  8. 8. SEO <ul><li>Search Engine Optimization </li></ul><ul><ul><ul><li>Get found on the Internet </li></ul></ul></ul><ul><ul><ul><li>Differentiation </li></ul></ul></ul><ul><ul><ul><li>Online Farming </li></ul></ul></ul>
  9. 9. SEO Examples
  10. 10. SEO Example
  11. 11. Sharing of Knowledge <ul><li>Learn from others </li></ul><ul><li>Collaborative </li></ul><ul><li>Advice </li></ul><ul><li>24/7 </li></ul>
  12. 12. Camaraderie <ul><li>Home office phenomenon </li></ul><ul><li>Eliminating geographic boundaries </li></ul><ul><li>Support network </li></ul>

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