Social Media Search Engine Optimization Steps

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How to improve your online presence by using the simple steps on social media channels and in various search engine.

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Social Media Search Engine Optimization Steps

  1. 1. MavenClickZ Digital Advertising Agency www.mavenclickz.com Info@mavenclickz.com + 91 – 80 - 26581997 + 1 - 646 626 5567 Search Engine Optimization, Social Media Optimization, B2B Directory Listing Steps
  2. 2. • SEO ( Search Engine Optimization ) • SMO ( Social Media Optimization ) • Search Engine Marketing ( Google and Others) • Media Buying • SMS Blast • B2B Directory Submission in India and worldwide • Email Marketing (Offers and Promotional) • Online Press Release • Online Reputation Management • Analytics Implementation and Reporting Hybrid Solution from MavenClickZ for Online Marketing
  3. 3. Online Pull Need based standard info TG User generated info Utility info (Widgets, applications etc.) Networking Content for visitor education Offline Pull Event/ Community Driven Online Push Target Consumer driven sites / e-tournaments Viral Emails Offline Push COL Show Press media Website Custom Landing pages/ micro sites Custom Landing pages/ micro sites How we Sync Offline and Online Activity COL = Consumer opinion leadersCOL = Consumer opinion leaders
  4. 4. • Real time ROI metrics: Investment rationalization • Hard core leads: Tangible money • Own community of Online People (Who will be your mouth piece amongst consumers.): The most valuable asset Key Benefits
  5. 5. Search Engine Optimization • Process of strategic analysis, placement and enhancement of keywords and text on a website to enable optimum search engine rankings. • Listing in the top ten result for the keyword people are searching Online
  6. 6. SEO Activity Details 1. On Page Optimization • Title Tags Creation • Meta Description • Anchor Text • Alt Tag • Code Cleaning • Image Optimization 1. Off Page Optimization • Major Search Engine Submission • Robots.txt Creation • Major Directory Submission • XML Sitemap Creation • Link Building Building a SEO activity will be divided in two segments as given below
  7. 7. Initial Schedule for SEO Activities for First Three Months: SEO Activities Timelines • Initial SEO 1st Week • Keyword Research 1st Week • Initial Ranking Report 1st week • Tags Optimization (A set of pages) 2nd Week • Title Tags Optimization 2nd Week • Meta Tags Optimization 2nd Week • Social Book marking 2nd Week • Submission to Search Engines & Directories (Local) 2nd Week • On Page Optimization & Other Activities 3rd Week • Image Alt Text Optimization 3rd Week • Hyperlink Title Attribute Optimization 3rd Week • W3c Validation of Homepage (HTML Code) 3rd Week • Getting One-way Links 3rd Week • Link Building & Other Activities 4th Week • Creation of Simple Sitemap 4th Week • Collecting Related Links 4th Week • Loading the Links on the Site 4th Week • Sending Link Requests 4th Week • Tags Optimization (A set of pages) 5th Week • Title Tags Optimization 5th Week • Meta Tags Optimization 5th Week
  8. 8. • RSS Feed Creation 5th Week • Off-page optimization 6th Week • Social Book Marking 6th Week • Getting One-way Links 6th Week • Link Development 7th Week • Collecting Related Links 7th Week • Loading the Links on the Site 7th Week • Sending Link Requests 7th Week • On-Page Optimization 8th Week • Image Alt Text Optimization 8th Week • Hyperlink Title Attribute Optimization 8th Week • W3c Validation (Inner pages) 8th Week • Tags Optimization 9th Week • Title Tags Optimization 9th Week • Meta Description & Keyword Tags Optimization 9th Week • On-Page Optimization 10th Week • Image Alt Text Optimization 10th Week • Hyperlink Title Attribute Optimization 10th Week • Social Book marking 11th Week • Social Book marking 11th Week • Link Development 12th Week • Collecting Related Links 12th Week • Sending Link Requests 12th Week • Monthly Statistics Report (Google Analytics) 1st of Every Month • Monthly SEO Report 1st of Every Month
  9. 9. Facebook Facts • Facebook has more than 400 million active users. • 50% of active Facebook users log on to Facebook on any given day. • The average user has 130 friends. • People spend over 500 billion minutes per month on Facebook. • The average user is connected to 60 pages, groups and events. • The average user creates 70 pieces of content each month. • Every month, more than 70% of Facebook users engage with Platform applications. • More than 100 million Facebook users engage with Facebook on external websites every month. • There are more than 100 million active users currently accessing Facebook through their mobile devices.
  10. 10. Face Book Fans Page Activities • Create a Unique Page Image • Integrate Applications To Increase Engagement • Join the Conversation. • Publish Interesting and Relevant Content • Linking Flickr account to Facebook fans page. • Creating a tab for videos and upload our videos • Repost Comments By Other Users • Creating Polls relevent to our business • Promoting events in under event tab. • Promoting the Blog post in fans page. • Linking your twitter account. • Installing analytics to track the visitors. • Open an hot debate in discussion tab. • Update Regularly! • Post and Tag Users in Photos and Videos • Appeal to your target audience • Trigger debate • Ask for feedback • The News Feed is Now Real Time
  11. 11. Business Benefits of Using Facebook Applications – Branding – Customer Engagement – Drive Web Traffic – Reputation Management – New Customer Acquisition – Lead Generation – Client Retention – Access to the social world and it’s inherent value – The Viral Effect – Feedback Mechanism – Build Business Use Cases
  12. 12. FaceBook Fan Page Benefits – Integrate with RSS – Build Custom Applications – Announce Events and Promote Events. – Explain You’re Business – Interact – We can share Latest News/Events & Product Launches – Exclusive Offers for your Face book Fans – Share your latest blog posts via RSS – Market research – gets feedback directly from your customers and stay on the pulse of what they want – Google Adds Facebook’s Fan Page Updates to Real-Time Search – It’s free. – It gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed. – It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa. – You can customize the design using FBML, Facebook’s version of HTML. Check out the Static FBML app for more. – You can create brand advocates. – You can easily promote it with tools provided by Facebook. – The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions. – You can build a community for your clients and prospects. – It’s another funnel to your website. – You can add unlimited photos and videos.
  13. 13. Social Media Activities Details Per Month 5 UploadPPT Creation & Upload MicrositesSEO of Microsites 25SubmissionXML Feed Promotion 25 SubmissionRSS Feed Promotion 25 PostIndependent Blogging 200 Per MonthBookMarking 100 EmailsGroup Emailing 50 SubmissionPR Submission 30 Status UpdateLinkedIN 10 Video Upload & PromotionYoutube 30 Status UpdateOrkut 50 TweetTwitter 30 Status UpdateFacebook Work Details Per MonthActivity
  14. 14. Facebook Fans Page Customize your fans page tab: • Youtube – Promote your you tube videos here. • Twitter – Link your twitter. • Invite Your Friends – Fans can invite their friends to join this page. • Join My Mailing List – Fans can join Gaming site Mailing list • Games – Small games, winners can be given offers on website • Quiz – for your fans, winners can be given offers on website. • Photos – Promote Gaming website with launch photos over here. • Flickr – Link Gaming website Flickr Account in this tab. • Create Polls – Interesting polls will keep fans interactive. • Welcome – Details about Gaming Website Check out the coming slides for screen shots of above all tabs
  15. 15. Invite Your Friends Tab
  16. 16. Games Tab
  17. 17. Join My Mailing List Tab
  18. 18. Photos Tab
  19. 19. Create a Poll
  20. 20. B2B Directory Submission in India and Worldwide Sample List of Directory Google Local Business Guriji.com Askme.in AskLaila Yahoo Local Getit Yellow Pages Sulekha Yellow Pages Just Dial Burrpp Mumbai.burrp.com Hungryzone.com www.hotfrog.in www.bizxchange.in Indiamart.com www.quikr.com bangalore.clickindia.com www.findnearyou.com
  21. 21. Ask Us how to help you in your online Marketing campaign by simply feeling the form on SlideShare ☺☺☺☺
  22. 22. Thank You Click For ROI ☺ MavenClickZ Digital Advertising Agency #56, 2nd Floor, 21St A Main Marenahalli, JP Nagar 2nd Phase Bangalore 560078 www.mavenclickz.com In case of any queries contact me at bhaskar@mavenclickz.com + 91 – 9980770401 + 1 – 646 626 5567

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