SEO Case Study of General Motors Egypt

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How seo helped increase Traffic for GM Egypt website and how it increased their ROI :)

Published in: Automotive, Technology, Business
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SEO Case Study of General Motors Egypt

  1. 1. Case Study for GM Egypt SEO By MavenClickZ Digital Advertising Agency www.mavenclickz.com Info@mavenclickz.com + 1 - 646 626 5567 + 91 - 9980770401
  2. 2. GM Egypt Arabic
  3. 3. GM Egypt English
  4. 4. Challenge GM Egypt leverages natural search and paid search engine marketing to generate traffic to their website. While this traffic had successfully scaled year-over-year, GM Egypt was not tracking the conversion results of search engine referring traffic across their website. Therefore, there was no way to quantify if search engine marketing was successful in achieving desired sales results. GM Egypt needed to develop a search engine marketing platform that measured results from all of their interactive marketing efforts as they converted to inventory searches, quote requests and dealer inquiries online. While achieving the result we need to Optimize the website in English as well as Arabic language
  5. 5. List of Search Engine Used SEO •Google •Yahoo •Bing •ASK •Altavista
  6. 6. Solution MavenClickZ Media Pvt Ltd. worked with GM Egypt’s Marketing agency of record to develop a marketing plan that included a core set of key performance indicators (KPIs). Additionally, Google Analytics were applied to measure all online marketing campaign performance by monitoring KPI volume. Once these performance indicators and measurement tools were in place, MavenClickZ rebuilt and managed all of GM Egypt’s natural search engine marketing efforts.
  7. 7. Results Through our collective efforts with GM Egypt’s agency of record, GM has catapulted to the top position in organic search results in Egypt for big search volume keywords in major search engine. With SEO having the best conversion rate of KPI for GMEgypt.com. According to Google and Compete, Inc. data, when compared to other similar automobile manufacturers, GM Egypt recognizes a much higher click-through rate across several key category segments at a much lower cost per KPI than the competition.
  8. 8. Thank You Click For ROI ☺ MavenClickZ Media Pvt Ltd Internet Marketing Services #56, 2nd Floor, 21St A Main Marenahalli, JP Nagar 2nd Phase Bangalore 560078 www.mavenclickz.com Phone : 91 – 80 - 26581997

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