JN 553-Feb 4 Setup

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Review key concepts from first two weeks of Assessing Community Journalism, opening of Mark Briggs' Entrepreneurial Journalism

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JN 553-Feb 4 Setup

  1. 1. Looking Back, Looking Forward - What we’ve learned - Final Words on surveys - What A USABILITY STUDY looks likeJN 553 IN ONE HOUR
  2. 2. INNOVATIONASSESSMENTENTREPRENEURSHIP JN 553 Let’s REVIEW
  3. 3. Let’s REVIEW • Journalists must take on the urgent responsibility of building the future of news • We journalists must create new business models • We want to help produce the innovation and innovators our industry needsFrom the FOREWORD to Entrepreneurial JournalismJN 553
  4. 4. Let’sprovide aspiring news“I wrote this book to REVIEWentrepreneurs a crash course in starting theirown news business”“This book is intended for anyone with anIDEA for a better news product, website,mobile app, email newsletter or new formwe have yet to experience.” “It’s instructive to know how technology has disrupted the news industry if you’re going to take advantage of that disruption to create something new” Mark Briggs, authorJN 553 Entrepreneurial Journalism
  5. 5. The traditional model for journalism • News through the filter of the press to us with few other options. Source: The Buzz Machine (Jeff Jarvis) The press becomes the press-sphereJN 553 THE CONTEXT
  6. 6. Journalism Ecosystem NOW• Jeff Jarvis: “There’s a fundamentally new structure to media”• Consumers are at the center of the universe• You don’t have to get information from just the press• You can search for it yourself• You can get a link to it in your e-mail or on Facebook or Twitter• YOU CONTROL the universe of news and information HOW JEFF EXPLAINS IT! THE CONTEXTJN 553 Source: The press becomes press sphere (Jarvis)
  7. 7. JN 553
  8. 8. Let’s REVIEW Ecosystem: set of interacting organisms and their environment FROM CHAPTER 1 • Without a monopoly on news dissemination, newspaper printing &distribution costs became a drag on health & profitability of business. • For TV, the video news audience has fragmented. • An explosion of news outlets thrive by covering a specific topic of niche • Online audiences expect immediacy, interactivity and customization, personalization and social connection • SCARCITY (limited space, airtime) is no longer the case in the age of ABUNDANCE (unlimited) of the Internet • Free platforms like Blogger and Wordpress have given thousands of new blogger voices their own virtual printing presses Mark Briggs, authorJN 553 Entrepreneurial Journalism
  9. 9. Let’s REVIEW • Innovation Gap – Established • NEW TOOLS MUST Be companies work to PROTECT – Collaborative (news as market position, conversation, NOT lecture) not innovate – Transparent (audience trusts expand a must with interactive technology)• Embracing Risk – Authentic Journalism (diversity of voices rather than generic, neutral-toned newswriting)JN 553

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