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Supporting PR activities for  Karuna sponsorship of „Koru kari 2” September – December, 2009
Why do people are against passion? Isn’t it the best part of the world?  Heroes, enthusiasm, poetry, music, art - in brief...
Activities <ul><li>Internet survey on passions  + media relations on  questionnaire's results </li></ul><ul><li>“ Koru kar...
Results   <ul><li>Kar u na with its supporting activities has created wide additional publicity for TV3 show Koru Kari and...
VAT....   <ul><li>Show participants, hosts and visitors’  addiction to Karuna chocolate </li></ul><ul><li>Positive and wa...
Passion is constantly blamed; it is seen as a cause of all disasters people  have , forgetting that it is also the cause o...
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Sponsorship:Karūna sponsoring project for show „Koru kari 2”, SIA EURO RSCG PR, LV

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Baltic PR Awards 2010
Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.

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Sponsorship:Karūna sponsoring project for show „Koru kari 2”, SIA EURO RSCG PR, LV

  1. 1. Supporting PR activities for Karuna sponsorship of „Koru kari 2” September – December, 2009
  2. 2. Why do people are against passion? Isn’t it the best part of the world?  Heroes, enthusiasm, poetry, music, art - in brief, everything - come s from passion . Flaubert
  3. 3. Activities <ul><li>Internet survey on passions + media relations on questionnaire's results </li></ul><ul><li>“ Koru kari 2 community” development in cities of Latvia - f ans activities: </li></ul><ul><ul><li>8 fans meetings were organized in Latvian regions, </li></ul></ul><ul><ul><li>approximately  800 fans involved , </li></ul></ul><ul><ul><li>during regional meetings fans had an opportunity to taste Kar u na chocolate </li></ul></ul><ul><ul><li>interactive competitions – winning chocolate and invitations to the show  </li></ul></ul><ul><ul><li>movie of fans' greetings developed and broadcasted on TV3, regional TV channels, placed on youtube.com and draugiem.lv etc. </li></ul></ul><ul><li>Special gift - Tango dance classes for the most PASSIONATE choir – Madona G reen choir : </li></ul><ul><ul><li>In the closing show, the most passionate choir got a present – tango dance classes </li></ul></ul><ul><ul><li>Madona’s choir tango performance at Koru kari Christmas concert in Arēna Rīga </li></ul></ul><ul><ul><li>A ttended by 8000 visitors and viewed by approximately 582 000 people on TV3 </li></ul></ul><ul><ul><li>Closing speech about the most passionate choir said by Kraft Food representative Aigars Siliņš </li></ul></ul><ul><li>Radio competition on Star Fm – forecast game and answers to the questions about chocolate/ Karuna brand </li></ul><ul><li>Press articles – interviews with the choir celebrities: </li></ul><ul><ul><li>Riga Red choir leader - Jolanta Gulbe, Cesis White choir leader - Ingus Ulmanis, Madona Green choir leader - Ieva Krevica </li></ul></ul>
  4. 4. Results <ul><li>Kar u na with its supporting activities has created wide additional publicity for TV3 show Koru Kari and its participants </li></ul><ul><li>During 11 weeks, 2334 people had participated in the forecast game on radio Star FM , 405 participants made correct prognosis </li></ul><ul><li>800 people participated in 8 regional fans meetings </li></ul><ul><ul><li>More than 60 publications in national, regional and internet media on supporting fans activities </li></ul></ul><ul><ul><li>Photo material from the events was placed on the TV3 home page </li></ul></ul><ul><ul><li>Video material from the events was placed on the TV3 home page, 1 x showed on the Koru Kari 2 as a introduction, uploaded on youtube.com and draugiem.lv and showed in TV3 program Bez tabu </li></ul></ul><ul><li>Storylines about regional meetings were seen on TV3 as well as on regional television channels by Latvian inhabitants (Christmas concert was viewed by approximately 580 000 people) </li></ul>
  5. 5. VAT....  <ul><li>Show participants, hosts and visitors’ addiction to Karuna chocolate </li></ul><ul><li>Positive and warm emotions , given by 800 fans to singers </li></ul><ul><li>Opportunity to communicate additional information about chocolate as a category and Karuna brand </li></ul><ul><li>Close cooperation with regional governments, entrepreneurs and regional media </li></ul><ul><li>Latvian inhabits have tasted more than a tone of Karuna chocolate </li></ul><ul><li>Direct link between tango and Karuna brand’s values – Madona’s green choir’s performance at the Christmas concert and show Dejo ar zvaigzni 3 </li></ul><ul><li>During 4 months – from September till December 2009 – Karuna publicity reached more than 100 publications : 23 in printed media; 77 on internet and 10 on regional radio and TV channels </li></ul><ul><li>Karuna brand integration in the show – microphones with Karuna logo, fan posters, red roses and roses voting, Karuna chocolate degustation, Karuna special prizes for all show participants, Karuna chocolate on the jury table... </li></ul>
  6. 6. Passion is constantly blamed; it is seen as a cause of all disasters people have , forgetting that it is also the cause of their pleasure Didro E njoy passionate moments with chocolate Kar u na!

Baltic PR Awards 2010 Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.

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