http://www.youtube.com/watch?v=6gHsF3NjR94 GOLDEN CRUTCH
The aim  of the campaign is to raise the awareness of environmental accessibility issues among  politicians, architects an...
Why this campaign?   Republic of Latvia in January 2010 signed UN Convention on Rights of People With Disabilities where o...
In spite of the fact that since 2001 there is legislation that all the new-built and renovated buildings must be accessibl...
<ul><li>made strategy of the campaign  </li></ul><ul><li>collected information of buildings that have been built or renova...
GOLDEN CRUTCH The EVENT:   <ul><li>organized in hotel “Elefant” winner of previous year Golden Crutch </li></ul><ul><li>6 ...
<ul><li>political influence (legislation) </li></ul><ul><li>higher attention to accessible environment  </li></ul><ul><li>...
GOLDEN CRUTCH www.apeirons.lv
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Public Affairs: Competition of the most humane building "Golden Crutch 2009", Organization of People with Disabilities and Their Friends APEIRONS, LV

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Baltic PR Awards 2010
Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.

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Public Affairs: Competition of the most humane building "Golden Crutch 2009", Organization of People with Disabilities and Their Friends APEIRONS, LV

  1. 1. http://www.youtube.com/watch?v=6gHsF3NjR94 GOLDEN CRUTCH
  2. 2. The aim of the campaign is to raise the awareness of environmental accessibility issues among politicians, architects and other stakeholders GOLDEN CRUTCH
  3. 3. Why this campaign? Republic of Latvia in January 2010 signed UN Convention on Rights of People With Disabilities where one of the articles states that environment has to be equally accessible to all of the society members. GOLDEN CRUTCH
  4. 4. In spite of the fact that since 2001 there is legislation that all the new-built and renovated buildings must be accessible for people with disabilities but the results of the campaign in 2009 shows that from more than 400 monitored buildings still 80% are totally inaccessible. Why this campaign? GOLDEN CRUTCH
  5. 5. <ul><li>made strategy of the campaign </li></ul><ul><li>collected information of buildings that have been built or renovated in 2009 </li></ul><ul><li>monitoring of all the buildings by using criteria according to the legislation and accessible environment principles </li></ul><ul><li>made and implemented communication strategy </li></ul><ul><li>made advertising clips </li></ul><ul><li>blogging </li></ul>To achieve the aim: GOLDEN CRUTCH
  6. 6. GOLDEN CRUTCH The EVENT: <ul><li>organized in hotel “Elefant” winner of previous year Golden Crutch </li></ul><ul><li>6 awards </li></ul><ul><li>60 participants, including mass media </li></ul>
  7. 7. <ul><li>political influence (legislation) </li></ul><ul><li>higher attention to accessible environment </li></ul><ul><li>control mechanisms and sanctions for not following the law </li></ul><ul><li>more political participation by general society </li></ul><ul><li>architects and designers have started to compete with each other </li></ul><ul><li>educational programes about accessible environment </li></ul>Results: GOLDEN CRUTCH
  8. 8. GOLDEN CRUTCH www.apeirons.lv

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