Promotion of SEB Consumer packages in Cēsis Art Festival ‘10

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Baltic PR Awards 2011: SEB banka; LV

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Promotion of SEB Consumer packages in Cēsis Art Festival ‘10

  1. 1. Promotion of SEB Consumer packages i n Cēsis Art Festival 2010 Agnese Strazda / Head of Corporate Communication in SEB Latvia
  2. 2. Consumer packages – several banking services for a fixed price per month
  3. 3. to continue our communication … …
  4. 4. CESIS ART FESTIVAL
  5. 5. bank + creativity =
  6. 6. Communication without a media budget
  7. 7. Promote the awareness of Consumer packages
  8. 8. chill-out @SEB Greenroom
  9. 9. Decorated using the visuals applied in the Consumer package marketing communication
  10. 10. Peach gambler
  11. 11. Rest from the summer heat +18º SEB Greenroom +31º Cesis City
  12. 12. More than 25% of the exhibition s visitors were customers of SEB
  13. 13. Support for business activities
  14. 14. 54% of respondents noted SEB as a supporter of Cesis Art Festival (internet survey, autumn 2010) 3000 people attended the SEB Greenroom ; almost 80% of them were informed about Consumer packages
  15. 15. Thank You!

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