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Project: Save Resources and Change Yourself
Intro (video)
Client <ul><li>TEO LT, AB Group  is the largest Lithuanian broadband Internet access and voce telephony services operator,...
Idea   / Challenge <ul><li>Shift of corporate culture towards more environmental- friendly one; </li></ul><ul><li>Environm...
Goals
Strategic Principles <ul><li>Voluntary nature; </li></ul><ul><li>Transparency; </li></ul><ul><li>Word of Mouth / Organic G...
 
Topical 3 Eco-Seasons
Each Season: <ul><li>New set of eco-obligations; </li></ul><ul><li>Information about season issues (video/ audio/ links; f...
E-Factor: Real Time Matters
Results: Change Yourself
Do You Protect Environment at Workplace? Environment concern at workplace increased by 23%
Results: Save Resources <ul><li>83 %  started saving paper; </li></ul><ul><li>71 %  started saving energy; </li></ul><ul><...
Post Scriptum: for CSR <ul><li>CSR is real only when taken by each employee personally; </li></ul><ul><li>… 32 % of employ...
 
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Internal Communication 2009 / 1st place / Save Resources and Change Yourself

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Baltic PR Awards 2009
Internal Communication

1st PLACE WINNER

Agency: Andriuskeviciute, Kuras i Partneriai
Client: AB TEO

Check out this presentation video on Youtube: http://tinyurl.com/ddcc7a

Published in: Technology, Business
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Internal Communication 2009 / 1st place / Save Resources and Change Yourself

  1. 1. Project: Save Resources and Change Yourself
  2. 2. Intro (video)
  3. 3. Client <ul><li>TEO LT, AB Group is the largest Lithuanian broadband Internet access and voce telephony services operator, providing integrated telecommunication, IT and TV services to residents and business; </li></ul><ul><li>More than 3000 employees. </li></ul>
  4. 4. Idea / Challenge <ul><li>Shift of corporate culture towards more environmental- friendly one; </li></ul><ul><li>Environment protection becoming a value for the employees; </li></ul><ul><li>Challenge for the Agency: combine communications and human resources approaches. </li></ul>
  5. 5. Goals
  6. 6. Strategic Principles <ul><li>Voluntary nature; </li></ul><ul><li>Transparency; </li></ul><ul><li>Word of Mouth / Organic Growth; </li></ul><ul><li>Environment protection must be fun! </li></ul><ul><li>Message : Small eco-habits may have huge accumulated impact. </li></ul>
  7. 8. Topical 3 Eco-Seasons
  8. 9. Each Season: <ul><li>New set of eco-obligations; </li></ul><ul><li>Information about season issues (video/ audio/ links; facts, tips &tricks); </li></ul><ul><li>Events for the employees; </li></ul><ul><li>Eco-section in the Newspaper “My TEO”. </li></ul>
  9. 10. E-Factor: Real Time Matters
  10. 11. Results: Change Yourself
  11. 12. Do You Protect Environment at Workplace? Environment concern at workplace increased by 23%
  12. 13. Results: Save Resources <ul><li>83 % started saving paper; </li></ul><ul><li>71 % started saving energy; </li></ul><ul><li>70 % started sorting trash at workplace; </li></ul><ul><li>63 % started saving water. </li></ul><ul><li>45 % stopped using plastic cups. </li></ul>
  13. 14. Post Scriptum: for CSR <ul><li>CSR is real only when taken by each employee personally; </li></ul><ul><li>… 32 % of employees became interested in TEO activities related to Environmental Issues; </li></ul><ul><li>… 51 % encouraged their family and friends to save environment. </li></ul>

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