Consumer Relations:"Mum, I have a plan", AS SEB banka, LV

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Consumer Relations:"Mum, I have a plan", AS SEB banka, LV

  1. 1. Campaign for children long term savings "Mum, I have a plan" Category: Consumer Relations Agnese Strazda AS "SEB banka ”, Head of Communications
  2. 2. Here is the story of a 25 lucky kids and a PR campaign
  3. 3. SEB life insurance had market share in life insurance market Only of parents knew that our insurance has a special saving offer for their children %
  4. 4. A summer camp
  5. 5. 25% discount for Riga ZOO family ticket
  6. 6. 69 839 respondents [email_address] ****************
  7. 7. Our goal of the PR part of the campaign was to increase the awareness of savings for children by using different PR tools
  8. 8. We launch our campaign one month before summer holidays
  9. 9. 143 schools * 30 days
  10. 10. Puzzle and survey in draugiem.lv
  11. 11. We invited children form SOS Children Villages to visit ZOO
  12. 12. Exhibition “The world of Child 2009”
  13. 13. TV, internet site and their e-journal
  14. 14. As the 1st of June is the International Children day, radio SWH program was managed by children of different ages
  15. 15. Results
  16. 16. 134 000 lats as a sign premiums were added to the portfolio
  17. 17. More then 840 000 people were addressed
  18. 18. With a 28% market share parents preferred SEB in 1.st place for their kids after the campaign

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