Optimizing Blog Posts


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Best practices for optimising your blog posts for organic search.

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Optimizing Blog Posts

  1. 1. Optimizing Blog Posts BALLYWHOINTERACTIVE.COMBy Nitsa DeVore
  2. 2. Titles Just a few simple best practices to note: • No more than 70 characters long if possible • Place keywords as close to the beginning of the title as possible • Use the keyword in the title at least once, more if it seems rightBy Nitsa DeVore
  3. 3. Header Tags Compared to regular paragraph text, headings are far more likely to be read as keywords by search engines. For this reason, it is always good to include keywords in your headings for SEO.By Nitsa DeVore
  4. 4. Using Header TagsWhat you see How it’s written in HTML <h1>Title of your blogTitle of your blog post.</h1>post. <h2>SecondarySecondary header, not as header, not as importantimportant as the first but as the first but still prettystill pretty important. important.</h2> <h3>You get the pictureYou get the picture here. here.</h3>By Nitsa DeVore
  5. 5. Using Header Tags As the header tag number increases, the keyword weight diminishes so using <h4> and <h5> won’t influence keyword weight much more than normal text.By Nitsa DeVore
  6. 6. Using Header Tags Including too many heading tags dilutes the importance of keywords in other headings, so don’t go too crazy. An example of how to use header tags in a post is to include them as paragraph or list titles.By Nitsa DeVore
  7. 7. Keywords in Context Try to bold the keywords at least once, too. It tends to help. Also try to include keywords at least three times in the body copy of a blog post. This does not include using it as a title, in a heading or in bold. Understandably, if it is a short post you can decrease the number to make it readable.By Nitsa DeVore
  8. 8. The Golden Rule We are optimizing for search engines but writing for humans. Posts MUST be engaging and relevant to your target audience if you want to enjoy long-term success in your SEO campaigns.By Nitsa DeVore
  9. 9. Keyword Research If you really want to be competitive in terms of SEO, keyword research is a must. You can find relevant keywords for your topic by using the free AdWords Keyword Research tool, or you can subscribe to a paid keyword research service.By Nitsa DeVore
  10. 10. Ballywho Interactive At Ballywho Interactive, we are experts at social media management, reputation monitoring, content creation, and Social Advertising and SEO. Let us step in to handle all things social. Whether you’d like social media strategy on how to write a blog, or you’re looking for a full-service social media agency to manage your campaign, our team can help.By Nitsa DeVore