Mortimer Spinks Presentation

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Slides from presentation given at the Mortimer Spinks technology evening in October 2012

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Mortimer Spinks Presentation

  1. 1. Why everything you measure isprobably wrongMatt Ballantine, Principal Evangelist, Microsoft UK@ballantine70http://mmitii.mattballantine.com/
  2. 2. The more any quantitative socialindicator is used for social decision-making, the more subject it will beto corruption pressures and themore apt it will be to distort andcorrupt the social processes it isintended to monitor.
  3. 3. 5 practical approachesPositive reinforcementAvoiding “stupider, faster”Providing a serviceFostering innovationTowards counselling

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