I'm Writing a Book on Creative Strategy - Balind Sieber

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Tentatively Titled: Design Like a Strategist

It's the book I wish had been written a few years ago and really, it's the book I want to read right now. I'm going to show you the formulas for coming up with ideas that are rooted in strategy, then teach you to communicate them visually.

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I'm Writing a Book on Creative Strategy - Balind Sieber

  1. 1. I’M WRITING A BOOK ON CREATIVE STRATEGY By Balind Sieber @BalindSieber | Balind.co | Me@BalindSieber.com 1
  2. 2. I am Tentatively Titling it: Design Like a Strategist It's the book I wish had been written a few years ago and really, it's the book I want to read right now. 2
  3. 3. The Gap Between Creatives is Widening I have Strategist friends and Design friends. Both almost always feel boxed into their specialty.* 3 * They want to be stretched beyond their core competency
  4. 4. Let’s Create Overlap Between Strategy & Design Strategy is the big ideas, design is the details. A blend of the two is what results in strong creative.* 4 * Agencies need people that understand this
  5. 5. Building the Strategist/ Designer Hybrid I'm going to show you how to develop ideas that are rooted in strategy, then teach you to communicate them visually.* 5 * Most people think visually and need visuals to understand concepts
  6. 6. Strategy & Design are Siblings & Their Parent is Creative Every Designer should know how to craft a bullet proof Creative Strategy from soup to nuts. * 6 * Every Strategist should know how to turn an idea into an execution
  7. 7. Are You a Strategist Or a Designer? I want to hear from you. You can have a hand in helping me write this book. 7
  8. 8. THANKS! Connect with me if you’d like to influence the book 8 @BalindSieber | Balind.co | Me@BalindSieber.com

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