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How to Communicate with Millennials

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Millennials approach communication differently than past generations. This is an irreverent look at how to keep their attention, whether you're in marketing or just trying to have a chat with your kids.

Published in: Marketing
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How to Communicate with Millennials

  1. 1. HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS VIEW ORIGINAL ARTICLE: ON MEDIUM.COM 2 Communicating with a Millennial is the same as Marketing to a Millennial — be interesting and be quick about it.
  2. 2. A SPECIAL NOTE TO GEN-X’RS… & MARKETERS VIEW ORIGINAL ARTICLE: ON MEDIUM.COM Type Shorter Sentences And speak faster. Millennials are bred to switch their focus instantly. They will stop paying attention to you if you take too long to get to the point. 3 BALIND SIEBER / BACKSTORY
  3. 3. HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS VIEW ORIGINAL ARTICLE: ON MEDIUM.COM Give Them Control They’re not a captive audience. Millennials self-select their experiences and engage with media when they want to. They’re in full control of their time and attention. 4
  4. 4. A SPECIAL NOTE TO GEN-X’RS… & MARKETERS VIEW ORIGINAL ARTICLE: ON MEDIUM.COM Your Words are Content You’re competing with their social graph that’s available to them at all times. To truly connect, you need to cut through the noise with some really compelling content. 5 BALIND SIEBER / BACKSTORY
  5. 5. HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS VIEW ORIGINAL ARTICLE: ON MEDIUM.COM 6 The quickest way to connect with millennials is to start posting on social media with the intention of getting Liked or Shared.
  6. 6. YOU’RE WELCOME, DAD. ;)VIEW ORIGINAL ARTICLE: ON MEDIUM.COM

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