SlideShare a Scribd company logo
1 of 1
Download to read offline
London2012 New Media Roadmap                                                                                Present                                                                              Our new media communication channels                                                                                                                                                                                                                                                                                                                                                                                               Digital projects                                                                                                 Games-time                                                                                                                                       Leaving a digital legacy
Our new media channels will be the number one way for everyone to                                                                                                                                We will launch three new media communications channels between 2007                                                                                                                                                                                                                                                                                                                                                                Building on our core channels and exploiting our database we will engage,                                        During the games virtual and physical activity will merge so our virtual                                                                         We will leave a significant legacy in creating
access, share and participate in the 2012 Games.                                                                                                                                                 and 2008: Our map, myBrick and 2012.tv.                                                                                                                                                                                                                                                                                                                                                                                            excite, inform and inspire the public through a series of online and offline                                      activity will find a new home in the Olympic park and around Olympic                                                                              benchmarks, innovation, changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    digital projects in partnership with sponsors and stakeholders. Some                                             venues. Fans will be able to communicate, share and create together both                                                                         and expectations, ways of working, using innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    possible projects are set out here.                                                                              in the park and across the world.                                                                                                                labs to bring in suppliers and make them fit for the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      world stage and a significant consumer database.




Our Vision                                             The Plan                                             Making it happen                                                                     ‘Super’ map                                                                                                                                    My Brick                                                                                                                         2012tv                                                                                                                                                       Beat the best
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Fans can compare their skills to those
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     See and hear it your way
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     At the games, spectators will have a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              of world record holders in mobile                                                                      variety of ways to personalise their
The Internet no longer merely connects                 There are three phases of new media activity         • Phase one: Re-launch our site                                                      Using the 2012 ‘Super’ map fans can see the                                                                                                    MyBrick offers everyone a virtual piece of the                                                                                   2012tv combines user generated and                 User generated content                                                                                    installations. Online, users can compare                                                               experience through the introduction
people to information, it connects people to           leading up to the 2012 Games.                        • Phase two: Build three key cross-platform                                          park in 2d and 3d and enjoy historic views as                                                                                                  Olympic Park and allows them to participate                                                                                      professionally produced video footage and          In the lead up to the games, fans are invited to                                                          themselves with one another and                                                                        of sophisticated uses of mobile and
one another across a whole range of platforms                                                                 communications channels                                                            well as future plans. They will also be able to                                                                                                in an online community that grows around the                                                                                     makes them available for the general public        create and share video content created using                                                              download training programmes.                                                                          handheld technology.
and devices.                                           • At the start, when we determine the                    • Map                                                                            contribute content.                                                                                                                            excitement leading into 2012 and lasts well                                                                                      through a variety of new delivery platforms        cameras, phones, webcams or software. This
                                                         parameters of the Games and set out where              • MyBrick                                                                                                                                                                                                                       past the games.                                                                                                                  including the web, interactive “live sites”, and                                                                                                                                                                                                                                                                                                     Participant spectators
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    might include skits, documentaries, opinion
People no longer merely consume content on               and when it is and what it will look like              • 2012.tv                                                                                                                                                                                                                                                                                                                                                        handheld devices. 2012tv is also available                                                                                                                                                                                                                                                                                                           Fans will be encouraged to “touch in” at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    pieces, and animations.
the Internet: they create and share it too.            • At the end, when we stage the Games and              Encourage consumers to use these channels                                                                                                                                                                                                                                                                                                                          via customised programming streams for                                                                                                                                                                                                                                                                                                               venues (using RFID or NFC) and sign up as
                                                         control the environment in which they are held       to create and share content – the best ideas                                                                                                                                                                                                                                                                                                                       sponsors and stakeholders.                                                                            Professionally produced programming                                                                                                                                                                                                            “participant spectators,” making their video
We aim to make the most of this opportunity in         • In between, when everyone talks about the            will come from them not us.                                                                                                                                                                                                                                                                                                                                                                                                                                              Specially commissioned footage and archive                                                                                                                                                                                                     and photos available to both fans and the
the five years leading up to the Games as well            Games and much of that discussion takes            • Phase three: Bring all the strands together                                                                                                                                                                                                                                                                                                                                                                                                                              material will also be used by 2012tv to                                                                                                                                                                                                        host broadcaster. Fan content will be spliced
as during the Games itself.                              place through digital media                          at venues in Games time and showcase                                                                                                                                                                                                                                                                                                                                                                                                                                     supplement user generated content.                                                                                                                                                                                                             with the main feed and used to create 3d
                                                                                                              innovative technology and ideas                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Virtual athletes                                                                                                                             models and alternate views.
                                                       Our challenge is to be part of that digital                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       The public will be able to create and train
                                                       conversation and build a relationship with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        a virtual athlete in their favourite Olympic
                                                       millions of fans over five years, not just 16 days.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                discipline. Promotional tie-ins with fitness
                                                                                                                                                                                                                                                                                                                                                                                                                              MyBrick database                                                                                                                                                                                                                                                                                                                                                                                                                                                       After the games
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         centres will enable people to earn points
                                                                                                                                                                                                                                                                                                                                                                                                                              As more and more people sign up for My                                                                                                                                                                                                                     for their athlete by just going to the gym!                                                                                                           Handheld mapping                                      Participant spectators will be able to view
                                                                                                                                                                                                                                                                                                                                                                                                                              Brick, a rich database develops around a                                                                                                                                                                                                                                                                                                                                                                         At the games handheld mapping will not                highlights of their content spliced with the
                                                                                                                                                                                                                                                                                                                                                                                                                              community of interest in the games. The                                                                                                                                                                                                                                                                                                                                                                          only make it easier for spectators to find             broadcast feed from the games on their
                                                                                                                                                                                                                                                                                                                                                                                                                              database will form a core communications                                                                                                                                                                                                                                                                                                                                                                         their way, but also give them up to the               Personal Video Recorders (PVRs). Fan content
                                                                                                                                                                                                                                                                                                                                     A text arrives from 2012                                                                 channel and gives sponsors and partners the                                                                                                                                                           Volunteers                                                                                                                                                                                                 minute event information.                             will remain in their seat virtually in the venue for
                                                                                                                                                                                                                                                                                                                                     Fans who express interest get a                                                          opportunity to connect with millions of fans. As                                                                                                                                                      Volunteers from around the world will                                                                                                                                                                                                                            viewing by visitors at a later date.
                                                                                                                                                                                                 2012 maps on other                                                                                                                  text that says they’ve been lucky                                                        the community evolves its own members will                                                                                                                                                            be able to log on and contribute online
                                                                                                                                                                                                 websites                                                                                                                            enough to have been allocated one                                                        suggest collective ideas to engage each other                                                                                                                                                         as “virtual volunteers” or join the 70,000
                                                                                                                                                                                                                                                                                                                                     of a limited number of 2012 bricks.                                                      which we will promote.                                                                                                                                                                                strong volunteer work force at games time.
                                                                                                                                                                                                 APIs will make it possible for
                                                                                                                                                                                                                                                                                                                                     All they have to do is log on to
                                                                                                                                                                                                 other sites such as Google
                                                                                                                                                                                                                                                                                                                                     redeem it.
                                                                                                                                                                                                 Earth to include 2012 map                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Venue wayfinding
                                                                                                                                                                                                 data and will allow fans to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Handheld RFID enabled devices and
                                                                                                                                                                                                 create “mashups” on their                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           RFID hotspots                                                                                      aisle lighting can be used to effortlessly
                                                                                                                                                                                                 own sites.
                                                                                                                                                                                                                                                                                      Map-based views of information                                                                                                                                                                                                                                                                                                                                                                                                                                 Users will be able to enhance their                                                                guide spectators to their seats.
                                                                                                                                                                                                                                                                                      Fans will be able to view key information in                                                                                                                                                2012tv at “live sites”                                                                                                                                                                                                                                             experience by swiping personalised
                                                                                                                                                                                                                                                                                      the lead up to the Games and see real time                                                                                                                                                  Customised feeds of 2012tv will be delivered                                                                                                                                                                                                                       RFID passes at hotspots where they can
                                                                                                                                                     The re-launched 2012 website
                                                                                                                                                                                                                                     User generated content                           movement of people and assets                                                                                                                                                               across our network of 60 “live sites” (big                                                                                                                                                                                                                         download information onto their personal
                                                                                                                                                     The 2012 website is re-launched to reflect                                                                                                                                                                               Claiming your brick                                                                                                                                                                                   Customised 2012tv feeds                                                                                                                                           handheld devices. This might include
                                                                                                                                                                                                                                     Fans will be able to place images, text and                                                                                                                                                                                                  screens) in city centres, where audiences will                                                                                                                                                                                                                                                                                      Cash-free, queue-free purchasing
                                                                                                                                                     the new brand for the games and serves                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Olympic Freeze                                information such as seat numbers, maps,
                                                                                                                                                                                                                                     video on the map and view other contributions.                                                                                          Using a personal code, fans log-in to the 2012                                                       be able to interact with the programming (i.e.                                                   Feeds of 2012tv will be customisable by
                                                                                                                                                     as a foundation for enhanced content and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        directions, and profiles of athletes.                             The introduction of RFID passes will make
                                                                                                                                                                                                                                                                                                                                                                             website to claim their brick. Once registered,                                                       sending messages to the screen).                                                                 sponsors and partners and made available in                                                                         Students at school track days will be able                                                                                                                                                                           A lasting community
                                                                                                                                                     functionality over coming months.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                it possible to speed up the purchasing
                                                                                                                                                                                                                                                                                                                                                                             they create a profile, upload photos and make                                                                                                           2012tv on mobile phones                        commercial settings such as shops and retail                                                                        to try events like the long jump, and watch                                                                                                                                                                          The My Brick community will live on after
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      experience at the games.
                                                                                                                                                                                                                                                                                                                                                                             a pledge declaring what they’d like to achieve                                                                                                                                                        displays using a dedicated set top box or                                                                           360 degree slow motion video of their                                                                                                                                                                                the Games.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2012tv will be available to viewers
                                                                                                                                                                                                                                                                                                                                                                             by 2012.                                                                                                                                                                                              across existing networks.                                                                                           jump on big screens (matrix style) and vote
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    using mobile phones and other
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       for the best images online.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    handheld devices.




                 March 2007 | Alex Balfour, Head of New Media, LOCOG

More Related Content

Similar to Newmedia roadmap poster

2011 2012 poster
2011 2012 poster2011 2012 poster
2011 2012 posterlagman1
 
Mr Sahel Skype Net Neutrality DigiWorld Summit 2011
Mr Sahel Skype Net Neutrality DigiWorld Summit 2011Mr Sahel Skype Net Neutrality DigiWorld Summit 2011
Mr Sahel Skype Net Neutrality DigiWorld Summit 2011IDATE DigiWorld
 
Social Software in Academia - Three Studies on Users' Acceptance of Web 2.0 S...
Social Software in Academia - Three Studies on Users' Acceptance of Web 2.0 S...Social Software in Academia - Three Studies on Users' Acceptance of Web 2.0 S...
Social Software in Academia - Three Studies on Users' Acceptance of Web 2.0 S...Katrin Weller
 
CETS 2011, Jennifer De Vries, handout for Defusing Landmines in eLearning Pro...
CETS 2011, Jennifer De Vries, handout for Defusing Landmines in eLearning Pro...CETS 2011, Jennifer De Vries, handout for Defusing Landmines in eLearning Pro...
CETS 2011, Jennifer De Vries, handout for Defusing Landmines in eLearning Pro...Chicago eLearning & Technology Showcase
 
Benefits of Historic Preservation for Real Estate Professionals
Benefits of Historic Preservation for Real Estate ProfessionalsBenefits of Historic Preservation for Real Estate Professionals
Benefits of Historic Preservation for Real Estate ProfessionalsPamela Jardieu-Aderman
 
Sustainable community (subsidiary diploma) pdf
Sustainable community (subsidiary diploma) pdfSustainable community (subsidiary diploma) pdf
Sustainable community (subsidiary diploma) pdfLinda Beamish
 
Introduction to Software Development
Introduction to Software DevelopmentIntroduction to Software Development
Introduction to Software DevelopmentChen Qu
 
Orchestrating the Technologies and Processes of the Customer Engagement Cycle
Orchestrating the Technologies and Processes of the Customer Engagement CycleOrchestrating the Technologies and Processes of the Customer Engagement Cycle
Orchestrating the Technologies and Processes of the Customer Engagement CycleMichael Moon
 
Stefan Tilkov Pragmatic Intro To Rest
Stefan Tilkov Pragmatic Intro To RestStefan Tilkov Pragmatic Intro To Rest
Stefan Tilkov Pragmatic Intro To Restdeimos
 
ePharma Summit Next Generation Content Infographic 3 5 13
ePharma Summit Next Generation Content Infographic 3 5 13ePharma Summit Next Generation Content Infographic 3 5 13
ePharma Summit Next Generation Content Infographic 3 5 13Craig DeLarge, MBA, CPC
 
Security Visualization - Let's Take A Step Back
Security Visualization - Let's Take A Step BackSecurity Visualization - Let's Take A Step Back
Security Visualization - Let's Take A Step BackRaffael Marty
 
Digital R&D Fund for Arts and Culture - Pulse Presentation
Digital R&D Fund for Arts and Culture - Pulse PresentationDigital R&D Fund for Arts and Culture - Pulse Presentation
Digital R&D Fund for Arts and Culture - Pulse PresentationNesta
 

Similar to Newmedia roadmap poster (20)

2011 2012 poster
2011 2012 poster2011 2012 poster
2011 2012 poster
 
Kompkamp 2011 project_en
Kompkamp 2011 project_enKompkamp 2011 project_en
Kompkamp 2011 project_en
 
Smart City Conference Seville A. Garcia (ENoLL)
Smart City Conference Seville A. Garcia (ENoLL)Smart City Conference Seville A. Garcia (ENoLL)
Smart City Conference Seville A. Garcia (ENoLL)
 
NETLIPSE
NETLIPSENETLIPSE
NETLIPSE
 
Mr Sahel Skype Net Neutrality DigiWorld Summit 2011
Mr Sahel Skype Net Neutrality DigiWorld Summit 2011Mr Sahel Skype Net Neutrality DigiWorld Summit 2011
Mr Sahel Skype Net Neutrality DigiWorld Summit 2011
 
Social Software in Academia - Three Studies on Users' Acceptance of Web 2.0 S...
Social Software in Academia - Three Studies on Users' Acceptance of Web 2.0 S...Social Software in Academia - Three Studies on Users' Acceptance of Web 2.0 S...
Social Software in Academia - Three Studies on Users' Acceptance of Web 2.0 S...
 
CETS 2011, Jennifer De Vries, handout for Defusing Landmines in eLearning Pro...
CETS 2011, Jennifer De Vries, handout for Defusing Landmines in eLearning Pro...CETS 2011, Jennifer De Vries, handout for Defusing Landmines in eLearning Pro...
CETS 2011, Jennifer De Vries, handout for Defusing Landmines in eLearning Pro...
 
Benefits of Historic Preservation for Real Estate Professionals
Benefits of Historic Preservation for Real Estate ProfessionalsBenefits of Historic Preservation for Real Estate Professionals
Benefits of Historic Preservation for Real Estate Professionals
 
Sustainable community (subsidiary diploma) pdf
Sustainable community (subsidiary diploma) pdfSustainable community (subsidiary diploma) pdf
Sustainable community (subsidiary diploma) pdf
 
Introduction to Software Development
Introduction to Software DevelopmentIntroduction to Software Development
Introduction to Software Development
 
GM tourism review
GM tourism reviewGM tourism review
GM tourism review
 
Orchestrating the Technologies and Processes of the Customer Engagement Cycle
Orchestrating the Technologies and Processes of the Customer Engagement CycleOrchestrating the Technologies and Processes of the Customer Engagement Cycle
Orchestrating the Technologies and Processes of the Customer Engagement Cycle
 
Stefan Tilkov Pragmatic Intro To Rest
Stefan Tilkov Pragmatic Intro To RestStefan Tilkov Pragmatic Intro To Rest
Stefan Tilkov Pragmatic Intro To Rest
 
Atlas Slide Deck
Atlas Slide DeckAtlas Slide Deck
Atlas Slide Deck
 
Press Release
Press ReleasePress Release
Press Release
 
Erp
ErpErp
Erp
 
ePharma Summit Next Generation Content Infographic 3 5 13
ePharma Summit Next Generation Content Infographic 3 5 13ePharma Summit Next Generation Content Infographic 3 5 13
ePharma Summit Next Generation Content Infographic 3 5 13
 
Security Visualization - Let's Take A Step Back
Security Visualization - Let's Take A Step BackSecurity Visualization - Let's Take A Step Back
Security Visualization - Let's Take A Step Back
 
DMI slides
DMI slidesDMI slides
DMI slides
 
Digital R&D Fund for Arts and Culture - Pulse Presentation
Digital R&D Fund for Arts and Culture - Pulse PresentationDigital R&D Fund for Arts and Culture - Pulse Presentation
Digital R&D Fund for Arts and Culture - Pulse Presentation
 

Newmedia roadmap poster

  • 1. London2012 New Media Roadmap Present Our new media communication channels Digital projects Games-time Leaving a digital legacy Our new media channels will be the number one way for everyone to We will launch three new media communications channels between 2007 Building on our core channels and exploiting our database we will engage, During the games virtual and physical activity will merge so our virtual We will leave a significant legacy in creating access, share and participate in the 2012 Games. and 2008: Our map, myBrick and 2012.tv. excite, inform and inspire the public through a series of online and offline activity will find a new home in the Olympic park and around Olympic benchmarks, innovation, changing consumer habits digital projects in partnership with sponsors and stakeholders. Some venues. Fans will be able to communicate, share and create together both and expectations, ways of working, using innovation possible projects are set out here. in the park and across the world. labs to bring in suppliers and make them fit for the world stage and a significant consumer database. Our Vision The Plan Making it happen ‘Super’ map My Brick 2012tv Beat the best Fans can compare their skills to those See and hear it your way At the games, spectators will have a of world record holders in mobile variety of ways to personalise their The Internet no longer merely connects There are three phases of new media activity • Phase one: Re-launch our site Using the 2012 ‘Super’ map fans can see the MyBrick offers everyone a virtual piece of the 2012tv combines user generated and User generated content installations. Online, users can compare experience through the introduction people to information, it connects people to leading up to the 2012 Games. • Phase two: Build three key cross-platform park in 2d and 3d and enjoy historic views as Olympic Park and allows them to participate professionally produced video footage and In the lead up to the games, fans are invited to themselves with one another and of sophisticated uses of mobile and one another across a whole range of platforms communications channels well as future plans. They will also be able to in an online community that grows around the makes them available for the general public create and share video content created using download training programmes. handheld technology. and devices. • At the start, when we determine the • Map contribute content. excitement leading into 2012 and lasts well through a variety of new delivery platforms cameras, phones, webcams or software. This parameters of the Games and set out where • MyBrick past the games. including the web, interactive “live sites”, and Participant spectators might include skits, documentaries, opinion People no longer merely consume content on and when it is and what it will look like • 2012.tv handheld devices. 2012tv is also available Fans will be encouraged to “touch in” at pieces, and animations. the Internet: they create and share it too. • At the end, when we stage the Games and Encourage consumers to use these channels via customised programming streams for venues (using RFID or NFC) and sign up as control the environment in which they are held to create and share content – the best ideas sponsors and stakeholders. Professionally produced programming “participant spectators,” making their video We aim to make the most of this opportunity in • In between, when everyone talks about the will come from them not us. Specially commissioned footage and archive and photos available to both fans and the the five years leading up to the Games as well Games and much of that discussion takes • Phase three: Bring all the strands together material will also be used by 2012tv to host broadcaster. Fan content will be spliced as during the Games itself. place through digital media at venues in Games time and showcase supplement user generated content. with the main feed and used to create 3d innovative technology and ideas Virtual athletes models and alternate views. Our challenge is to be part of that digital The public will be able to create and train conversation and build a relationship with a virtual athlete in their favourite Olympic millions of fans over five years, not just 16 days. discipline. Promotional tie-ins with fitness MyBrick database After the games centres will enable people to earn points As more and more people sign up for My for their athlete by just going to the gym! Handheld mapping Participant spectators will be able to view Brick, a rich database develops around a At the games handheld mapping will not highlights of their content spliced with the community of interest in the games. The only make it easier for spectators to find broadcast feed from the games on their database will form a core communications their way, but also give them up to the Personal Video Recorders (PVRs). Fan content A text arrives from 2012 channel and gives sponsors and partners the Volunteers minute event information. will remain in their seat virtually in the venue for Fans who express interest get a opportunity to connect with millions of fans. As Volunteers from around the world will viewing by visitors at a later date. 2012 maps on other text that says they’ve been lucky the community evolves its own members will be able to log on and contribute online websites enough to have been allocated one suggest collective ideas to engage each other as “virtual volunteers” or join the 70,000 of a limited number of 2012 bricks. which we will promote. strong volunteer work force at games time. APIs will make it possible for All they have to do is log on to other sites such as Google redeem it. Earth to include 2012 map Venue wayfinding data and will allow fans to Handheld RFID enabled devices and create “mashups” on their RFID hotspots aisle lighting can be used to effortlessly own sites. Map-based views of information Users will be able to enhance their guide spectators to their seats. Fans will be able to view key information in 2012tv at “live sites” experience by swiping personalised the lead up to the Games and see real time Customised feeds of 2012tv will be delivered RFID passes at hotspots where they can The re-launched 2012 website User generated content movement of people and assets across our network of 60 “live sites” (big download information onto their personal The 2012 website is re-launched to reflect Claiming your brick Customised 2012tv feeds handheld devices. This might include Fans will be able to place images, text and screens) in city centres, where audiences will Cash-free, queue-free purchasing the new brand for the games and serves Olympic Freeze information such as seat numbers, maps, video on the map and view other contributions. Using a personal code, fans log-in to the 2012 be able to interact with the programming (i.e. Feeds of 2012tv will be customisable by as a foundation for enhanced content and directions, and profiles of athletes. The introduction of RFID passes will make website to claim their brick. Once registered, sending messages to the screen). sponsors and partners and made available in Students at school track days will be able A lasting community functionality over coming months. it possible to speed up the purchasing they create a profile, upload photos and make 2012tv on mobile phones commercial settings such as shops and retail to try events like the long jump, and watch The My Brick community will live on after experience at the games. a pledge declaring what they’d like to achieve displays using a dedicated set top box or 360 degree slow motion video of their the Games. 2012tv will be available to viewers by 2012. across existing networks. jump on big screens (matrix style) and vote using mobile phones and other for the best images online. handheld devices. March 2007 | Alex Balfour, Head of New Media, LOCOG