This presentation is about the context-aware recommender algorithm iTALS. iTALS is a context-aware recommender algorithm for implicit feedback data. The user-item-context(s) setup is modelled in a binary tensor. Weights are also assigned to the cells based on the certainity of their information. An ALS-based algorithm is proposed that is capable of efficiently factorizing this tensor. Additionally a novel context information is introduced: sequentiality. This context allows us to incorporate association rule like information into the factorization framework and to differentiate between items with different repetetiveness patters and thus to make recommendations more accurate. This presentation was originally given at ECML/PKDD 2012 in Bristol.