Content First - Guiding Development

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Are you on the same page as the developers you work with? Developers are likely not thinking about content as they put their heads down and start programming. What can you do to help developers think about content first – and involve you in the development process? To start, you should speak their language. Content strategists need to act as translators between developers and others on the team. When everyone is speaking the same language, results are better, projects are less stressful, and more people are happy.

A seasoned content strategist shares tips on how to translate and direct the development of the website from a content-first position. It's the way of the future. Get on board early!

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Content First - Guiding Development

  1. 1. Content First – GuidingDevelopmentDC Content Strategy MeetupMarch 6, 2012Carrie Hane DennisonBalance Interactive#contentfirst@carriehd
  2. 2. Content Strategy – A DefinitionThinking about content* from the earlieststages of a project through maintenance. *Content = text, images, video, documents, tools, etc. Balance Interactive Inc. www.BalanceInteractive.com
  3. 3. When You Don’t Think About Content First • Misdirection • 11th hour $^*#storm • Migration headaches • Late, over-budget projects that don’t meet needs • No content at all • Re-dos • Goals not met • Unhappy end-users who toss out the site or the CMS Balance Interactive Inc. www.BalanceInteractive.com
  4. 4. When You Think About Content First • Clear list of build tasks • More depth to the content • Smooth path to launch • On-time, on-budget projects that meet needs now and in future • Happy end users & visitors Balance Interactive Inc. www.BalanceInteractive.com
  5. 5. Do You Know the Language?HTMLCSSProgramming languageAdmin view of CMS Balance Interactive Inc. www.BalanceInteractive.com
  6. 6. Who is in Charge of the Build?DeveloperProject managerNo oneContent strategist Balance Interactive Inc. www.BalanceInteractive.com
  7. 7. 5 Steps to Become anActive Member of Build Team Balance Interactive Inc. www.BalanceInteractive.com
  8. 8. Step 1Learn the languageOutcome: Nothing lost in translation Balance Interactive Inc. www.BalanceInteractive.com
  9. 9. Step 2Don’t offer solutions – identify issuesOutcome: Buy in and better understanding ofproblem and solution Balance Interactive Inc. www.BalanceInteractive.com
  10. 10. Step 3Remember your usersOutcome: a better site for visitors and better ROIfor organization Balance Interactive Inc. www.BalanceInteractive.com
  11. 11. Step 4Create a processOutcome: Everyone knows what is going on andbetter decisions are made Balance Interactive Inc. www.BalanceInteractive.com
  12. 12. Step 5Plan for the futureOutcome: A site that doesn’t have to beredone for a different distribution method Balance Interactive Inc. www.BalanceInteractive.com
  13. 13. ExampleBalance Interactive Inc. www.BalanceInteractive.com
  14. 14. Conclusion Just do it!Balance Interactive Inc. www.BalanceInteractive.com
  15. 15. QUESTIONS?Contact me: carrie.dennison@balanceinteractive.comFollow me: @carriehd

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