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Digital strategy for FMCG

Here is a roadmap for the Fast Moving Commercial Goods to position themselves online

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Digital strategy for FMCG

  1. 1. Digital Marketing STRATEGY for FMCG sector Created by Balaji Vijayaraghavan
  2. 2. Why Social?
  3. 3. Why Social? • Brands opting the digital space for promotions • Customers are more active on smartphones than offline • Every successful brand today is successful not because of their excellence, but because of marketing (mainly, the online presence)
  4. 4. Internet and Marketing
  5. 5. The Objective • Not just about the VCP concept where when you are visible, you become credible and in turn profitable; its real time interaction! • If brands get on crisis, it first breaks out on Social Media and the reputation sustains when the crisis is diplomatically managed. • FMCG is a sensitive sector.
  6. 6. The Boon and Bane
  7. 7. What we thing “Being Social” means?
  8. 8. The Roadmap • Branding • Website • PR • Social Media • Mailing Lists • Ads and Campaigns
  9. 9. WEBLOG • Brand Profile • Products and Services • Outreach • Blog • Team
  10. 10. PR • Interviews • News Releases • Guest writings • Charities • Events • Buzz (campaigns)
  11. 11. Social Media • YouTube • Pinterest • Twitter • Facebook • Google+ • Slideshare
  12. 12. GET CONNECTED go social! Write to me@balajivijayaraghavan.com

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